Toyota RAV4 gave fans exclusive behind-the-scenes access to SYFY’s Deadly Class through a series of digitally-led content pieces promoted on linear via
Show-Within-a-Show Commercial Innovation.
Branded content came to life through three unique themes
RICK REMENDER'S STORY
First Stop: SYFY WIRE Correspondent Whitney Moore picks up Rick Remender, creator of the Deadly Class graphic novels & series EP, for a drive through the iconic San Francisco neighborhoods that inspired the series.
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Rick Remender's Story
BADASS WOMEN & THE DEADLY ARTS
Whitney goes on set with Deadly Class stars Maria Gabriela de Faria and Liam James, Production Designer Dustin Farrell, and Costume Designer Ellen Anderson, to learn how they brought the 1987 San Francisco punk scene to life.
With a little help from series stars Lana Condor and Maria Gabriela de Faria, Stunt Coordinator Larry Lam, and Fight Coordinator Brian Ho, Whitney learns how to fight like an assassin.