Toyota RAV4 gave fans exclusive behind-the-scenes access to SYFY’s Deadly Class through a series of digitally-led content pieces promoted on linear via Show-Within-a-Show Commercial Innovation.
EXPLORE
Branded content came to life through three unique themes
RICK REMENDER'S STORY
First Stop: SYFY WIRE Correspondent Whitney Moore picks up Rick Remender, creator of the Deadly Class graphic novels & series EP, for a drive through the iconic San Francisco neighborhoods that inspired the series.
LONG-FORM CONTENT
article on syfywire.com
SHOW-WITHIN-A-SHOW CONTENT
SOCIAL PROMOTION amplification
talent social support
BRIGHTLINE EXPERIENCE
&
scroll for more
Rick Remender's Story
Punk Style
BADASS WOMEN & THE DEADLY ARTS
PUNK STYLE
Whitney goes on set with Deadly Class stars Maria Gabriela de Faria and Liam James, Production Designer Dustin Farrell, and Costume Designer Ellen Anderson, to learn how they brought the 1987 San Francisco punk scene to life.
LONG-FORM CONTENT
article on syfywire.com
SHOW-WITHIN-A-SHOW CONTENT
SOCIAL PROMOTION amplification
&
talent social support
BRIGHTLINE EXPERIENCE
scroll for more
Rick Remender's Story
Punk Style
BADASS WOMEN & THE DEADLY ARTS
BADASS WOMEN & THE DEADLY ARTS
With a little help from series stars Lana Condor and Maria Gabriela de Faria, Stunt Coordinator Larry Lam, and Fight Coordinator Brian Ho, Whitney learns how to fight like an assassin.
LONG-FORM CONTENT
article on syfywire.com
SHOW-WITHIN-A-SHOW CONTENT
SOCIAL PROMOTION amplification
&
talent social support
scroll for more
Rick Remender's Story
Punk Style
BADASS WOMEN & THE DEADLY ARTS
