You and your customers are probably well-versed in quality supplements, but just because we take them daily doesn’t mean we’re absorbing all of the nutrients. This is especially true with oil-based supplements. In fact, the harder our bodies work to digest oil or fats, the more nutrients we lose along the way. Quality nutritional oils can be pricey, so it’s important to make sure your customers are getting the most value for what they pay for.
When it comes to taking oil-based supplements, absorption is key. Educate your customers on these top three ways to get the most out of fish and CBD hemp oils.
Taking oils sublingually instead of orally bypasses the First Pass Effect. Instead of being digested, the nutrients are absorbed through mucus membranes under the tongue. Make sure your customers know to hold the oil under their tongue until it is totally absorbed (ideally 60 seconds or longer) to avoid swallowing any oil. This is a great method to use with CBD hemp oil, like Barlean’s Ideal CBD Hemp Oil.
Under the
tongue
TPGS (d-a-Tocopheryl polyethylene glycol 1000 succinate) is a natural water-soluble vitamin E derivative that solubilizes and disperses oil with water. Plus, it emulsifies upon contact with water (in your stomach or in a beverage), making it immediately digestible and reducing the loss of nutrients from the First Pass Effect. Barlean’s CBD More! hemp products are made with this unique ingredient.
The good news is, you can
the with these
three ways to take oil-based supplements.
Oil that’s already been emulsified takes the burden off the body so the nutrients can be absorbed more quickly and efficiently. In fact, studies have shown that emulsified oils have up to triple the bioavailability of softgels. Another bonus: Since emulsified oils are easier to digest, there’s no burp-back effect. Have your customers try a tasty emulsified oil like Barlean's Seriously Delicious Omega-3 or Seriously Delicious CBD.
reduce or eliminate
NUTRITIONAL
OILS
ways to get
the most out of
Emulsified
Oil
Vitamin E
Tpgs
• Don’t like
swallowing pills
• Want quick absorption
• Want to control
their dosage
• Want faster, better absorption than traditional oils
• Don't want to hold standard sublingual CBD tinctures under the tongue—or can't hold them long enough to be fully absorbed. CBD More! drops can be mixed into beverages or swallowed normally
PAID CONTENT
3
• Have digestive disorders
• Have had their gallbladders removed
• Have had gastric
bypass surgery
• Lack the ability to produce
the lipase enzyme
• Are elderly (if they have
sluggish digestion)
Great for shoppers who...
Great for shoppers who...
Great for shoppers who...
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First Pass Effect
Barlean’s Seriously Delicious (formerly called Omega Swirl) products are emulsified using a proprietary process that turns standard supplements into creamy, delicious treats. But there's actually WAY more to it than just taste. The way they make them also means your customers absorb more of the nutrients they’re after.
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When we consume oil or fat, our bodies break it down with digestive enzymes and bile in order to micronize and emulsify it (mix it with water and reduce it into smaller, easier-to-absorb micro-droplets). This allows the oil to more readily pass through the intestinal wall and enter the bloodstream, where we can benefit from its nutrients. Unfortunately, the standard digestive process not only slows down absorption, it also significantly reduces the potency of the active ingredients before they can get to work in your system. This loss in nutrient concentration is called the
First Pass Effect.
