4 Scenarios defined by Public-Health and Economic dimensions:
From the highest to lowest risk scenario the majority of consumers expect their supplement usage will be same or higher 6 to 12 months from now.
Net increases range from 18% to 24%.
04-09
04-14
04-20
04-27
05-04
05-11
05-18
05-25
06-01
06-15
06-22
07-06
07-20
Source: The 4 scenarios below were developed by creating a hybrid of independent scenarios developed by McKinsey & Company and the Center for Infectious Disease Research and Policy that have been adapted for consumer relevance.
https://www.cidrap.umn.edu/sites/default/files/public/downloads/cidrap-covid19-viewpoint-part1_0.pdf
https://www.mckinsey.com/business-functions/risk/our-insights/covid-19-implications-for-business#
Weekly consumer behavior trend indexed to 2017
benchmark before COVID-19 emerged
Health Risk
Financial Risk
Scenario 1
Scenario 2
Scenario 3
Scenario 4
Rapid and effective control of virus spread
Broad failure of public-health interventions
Ineffective Interventions: large scale, persistent economic impact
Effective interventions: minimized economic impact, strong recovery
Source: New Hope Network NEXT Data and Insights