he home of British broadcasting is a fine example of reinvention. Television Centre in west London is now home to luxury apartments, cool office spaces and buzzy restaurants, while in its three remaining studios the cameras still roll.
This clever mix of workspace, living, entertainment and showbiz makes for a lively atmosphere. An apartment here is not just any London address – it’s life at the heart of a cultural hub and somewhere quite unique.
The iconic studios in White City were opened in 1960 and saw the making of such landmark programmes as Doctor Who, Fawlty Towers and Monty Python’s Flying Circus. The original Blue Peter Garden was located here.
After 50 years, this revolutionary “factory for television” was sold by the BBC and the stunning transformation of Television Centre began.
T
Discreet luxe living and harmonious design are perfectly in tune at the BBC’s
former home, where every apartment has its own story to tell
History and heritage were at the heart of the reimagining of the listed buildings, and that is evident as soon as you step into the striking main lobby of the apartments. The grade II listed space, which was known as “The Stage Door”, has been carefully restored and features the original mosaic mural by British artist John Piper. Countless TV stars, politicians, music legends and even royalty have passed through this hallowed space; now it welcomes residents with a 24-hour concierge service.
Outside, the gold statue of Helios, Greek god of the sun, was placed here in 1960 to represent the transmission of television around the world, and it glimmers in the sunlight to this day.
In keeping with the creative and characterful nature of the place, a selection of large apartments on the top floors of Television Centre have been designed by five different contemporary British architects – hence their collective name, The Architects’ Series.
At its core, each design offers the peace of mind of a new build but with a difference – a new build with soul.
To arrange a viewing of the show apartments,
call the sales team on 020 3883 5195 or visit televisioncentre.com/register
to register your interest
High society
Soak up the sun on your private roof terrace
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The grade II listed site includes the circular Helios building and the curving Crescent, home to The Architects’ Series, a collection of bespoke apartments with large terraces overlooking London. Only eight of these premium contemporary residences remain available, offering duplex and lateral living from £2.75 million to £3.2 million, with one final penthouse at £4.8 million. The homes, with brand-new 975-year leases, are complete and ready to move into.
Television Centre offers its residents amenities with a difference. There’s a Soho House-managed gym with a 17-metre-long swimming pool, a hammam, personal trainers and studios for cardio, boxing and yoga. The spacious residents’ lounge has co-working areas leading to private landscaped gardens should you need a change of scene. Fittingly for the home of television, there is a stylish residents’ screening room that shows the latest films and sporting events and which can also be booked for private screenings.
Thinking outside the box
Television Centre is now home to restaurants,
an outpost of Soho House and private apartments
PROMOTED CONTENT
Let it shine Floor-to-ceiling windows and doors bathe the apartments in natural light
Here for you
The grade II listed
lobby has a 24-hour concierge service
Television Centre’s bold reimagining
Architect Phil Coffey’s layout cleverly uses the movement of the sun, with a long terrace overlooking the Helios for morning coffee, while the living area and its adjoining terrace face south for entertaining alfresco.
Haptic’s apartments are inspired by the practice’s Scandinavian
roots, with light wood and harmonious, functional spaces, while Piercy&Company achieves understated luxe with its detailing, using fluted marble and walnut.
Meticulously planned for luxury living and comfort, these apartments have their own charm and character. Tactile design features give warmth to each space, with handpicked materials including rich black American walnut, natural oak, Calacatta marble, dramatic lavastone and brushed brass.
The premium Italian kitchens have the latest modern amenities for entertaining, with Miele appliances, instant hot-water taps, wine coolers and, often, double dishwashers.
Beautiful flooring in light oak, contemporary concrete or porcelain tiling makes the most of the open-plan layouts and is warm to the touch thanks to underfloor heating throughout. On balmy summer nights, the apartments have the benefit of comfort cooling.
The location is well connected for central London, at just 12 minutes if you hop on the Central Line to Bond Street. It is convenient for the City too, with the same line getting you to Bank in less than 25 minutes.
There’s an enticing selection of independent cafés and restaurants right on your doorstep, including the Michelin starred Endo at the Rotunda, the Bluebird Café and the aptly named gastropub The Broadcaster. Also on site is an Electric Cinema, where you can relax with a cocktail on the plush mohair armchairs while you watch an arthouse film or the latest blockbuster.
Soho House welcomes its members at Television Centre too – White City House offers chic eating and drinking choices, as well as hotel rooms incorporating 1960s-style details in a nod to the origins of the building. And when you tire of Television Centre, Notting Hill and Holland Park are just beyond your doorstop.
Take a dip
Enjoy a relaxing
swim in the
residents’ pool
There’s an enticing selection of independent cafés and restaurants right on your doorstep
Countless TV stars have
passed through this
hallowed space
Become part of the elegant world of this reimagined landmark
THE APARTMENTS
Show time
For residents who travel or choose Television Centre for their London base, it is perfectly situated, a 20-minute Tube ride to St Pancras International and a quick 30-minute taxi ride to Heathrow Airport. There is also easy access to the A40 for weekends in the Cotswolds, Oxfordshire and Gloucestershire.
With gated access, on-site security and a 24/7 concierge, there is peace of mind whether you are at home or away. From the secure car park – with electric charging points – you can head directly to your home via lifts serving all floors.
Television Centre is designed for the individual. Your home can be what you want it to be: a safe haven offering security, privacy and a great location – or you can step out into the buzz of this west London community, grab a bite, catch a movie and become part of the elegant world of this reimagined landmark.
Sitting comfortably?
The private screening
room shows the latest
films and sporting events
Hit the gym
Get fighting fit with
top-of-the-range equipment
The great outdoors Every apartment features large private roof terraces
Star of the show The contemporary Italian kitchens are designed for entertaining
Inside out The roof terraces feel like an extension to the home
Space to relax The clean design work extends to the en suite bathrooms
To arrange a viewing of the show apartments,
call the sales team on 020 8811 8720 or visit televisioncentre.com/register
to register your interest
Let it shine Floor-to-ceiling windows and doors bathe the apartments in natural light
Here for you
The grade II listed
lobby has a 24-hour concierge service
History and heritage were at the heart of the reimagining of the listed buildings, and that is evident as soon as you step into the striking main lobby of the apartments. The grade II listed space, which was known as “The Stage Door”, has been carefully restored and features the original mosaic mural by British artist John Piper. Countless TV stars, politicians, music legends and even royalty have passed through this hallowed space; now it welcomes residents with a 24-hour concierge service.
Outside, the gold statue of Helios, Greek god of the sun, was placed here in 1960 to represent the transmission of television around the world, and it glimmers in the sunlight to this day.
In keeping with the creative and characterful nature of the place, a selection of large apartments on the top floors of Television Centre have been designed by five different contemporary British architects – hence their collective name, The Architects’ Series.
At its core, each design offers the peace of mind of a new build but with a difference – a new build with soul.
Thinking outside the box
Television Centre is now home to restaurants,
an outpost of Soho House and private apartments
The grade II listed site includes the circular Helios building and the curving Crescent, home to The Architects’ Series, a collection of bespoke apartments with large terraces overlooking London. Only eight of these premium contemporary residences remain, offering duplex and lateral living from £2.75 million to £3.2 million, with one final penthouse at £4.8 million. The homes, with brand-new 975-year leases, are complete and ready to move into.
Television Centre offers its residents amenities with a difference. There’s a Soho House-managed gym with a 17-metre-long swimming pool, a hammam, personal trainers and studios for cardio, boxing and yoga. The spacious residents’ lounge has co-working areas leading to private landscaped gardens should you need a change of scene. Fittingly for the home of television, there is a stylish residents’ screening room that shows the latest films and sporting events and which can also be booked for private screenings.
he home of British broadcasting is a fine example of reinvention. Television Centre in west London is now home to luxury apartments, cool office spaces and buzzy restaurants, while in its three remaining studios the cameras still roll.
This clever mix of workspace, living, entertainment and showbiz makes for a lively atmosphere. An apartment here is not just any London address – it’s life at the heart of a cultural hub and somewhere quite unique.
The iconic studios in White City were opened in 1960 and saw the making of such landmark programmes as Doctor Who, Fawlty Towers and Monty Python’s Flying Circus. The original Blue Peter Garden was located here.
After 50 years, this revolutionary “factory for television” was sold by the BBC and the stunning transformation of Television Centre began.
T
SHARE
Discreet luxe living and harmonious design are perfectly in tune at the BBC’s
former home, where every apartment has its own story to tell
Television Centre’s bold reimagining
PROMOTED CONTENT
he home of British broadcasting is a fine example of reinvention. Television Centre in west London is now home to luxury apartments, cool office spaces and buzzy restaurants, while in its three remaining studios the cameras still roll.
This clever mix of workspace, living, entertainment and showbiz makes for a lively atmosphere. An apartment here is not just any London address – it’s life at the heart of a cultural hub and somewhere quite unique.
The iconic studios in White City were opened in 1960 and saw the making of such landmark programmes as Doctor Who, Fawlty Towers and Monty Python’s Flying Circus. The original Blue Peter Garden was located here.
After 50 years, this revolutionary “factory for television” was sold by the BBC and the stunning transformation of Television Centre began.
High society
Soak up the sun on your private roof terrace