The Commissioning Plaque features ‘1 of 1970’, acting
as a reminder of the year
Range Rover first launched
and of this model’s limited run.
Range Rover Fifty is also available as a Plug-In Hybrid Electric Vehicle, bringing you the benefits of electrification, with the flexibility of a conventional combustion engine, for the best of both worlds.
As an homage to the original vehicle from 1970, Range Rover Fifty is available in seven colours,
including three options from
Range Rover’s original launch – Tuscan Blue, Bahama Gold and Davos White – unique to this special edition.
Enjoy the latest technology, including: a heated steering
wheel, available in a choice of premium wood and leather finishes; four-zone climate
control; best-in class vehicle
hi-fi technology; and a highly intuitive infotainment system.
Range Rover Fifty adds enhanced design details to the iconic luxury SUV, such as Gloss Black Wheels and a unique Satin Auric Atlas finish on the Range Rover lettering
promoted content
THE HIP STAR BAKER
With a mum and sister bossing Yorkshire’s cake-baking world, Avaiyia could see her destiny from an early age. But as a young vegan, she first satisfied her own sweet tooth by whipping up her range of Rae Rae’s Vegan Sauces. Being home-schooled has allowed her to spend extra time in the kitchen, and more recently she added The Kookie Kid (also with vegan options) to her portfolio.
So far, so kinda 2021, you might say. Until you check out the glorious
riot of biscuits on her Instagram account which her mum supervises. The girl has a gift.
The secret of her success? “I don’t think anybody expects a 13-year-old to be running a business, let alone one where the designs are so intricate,” she says. “It takes time to build a client base, so starting young was the best idea.”
Absolutely. But there’s also a winning authenticity about her. Whether she’s chatting about how “amazing and crazy” it feels to have inspired mates to set up their own businesses, or explaining the importance of representation, Avaiyia demonstrates what it means to be a young black role model in her community.
“Society tells kids you have to wait till you’re older to fulfil your dreams, but you really don’t have to. For younger black children who see a lot of negative stereotypes, I think it’s necessary to show them that anything’s possible.”
Yes it is. You go, girl.
'Society tells kids you have to wait till you’re older to fulfil your dreams, but you really don’t have to'
THE NATURE BOY
Like his wildlife-conserving TV heroes Steve Backshall and David Attenborough, young Aneeshwar has a great back catalogue of work that’s inspiring a new generation of animal lovers. If you haven’t seen his genius artwork
on Instagram or his mini documentaries via YouTube (both overseen by his parents),
you need to up your game.
“My big mission is to make sure people know that without animals the ecosystem would totally collapse. And that would mean people no longer existing on this planet,” he says with a conviction that towers above his pint-sized frame.
But how, one might wonder, can a six-year-old achieve that? “Making a difference is easy. It’s not about how old or young you are. Even if you’re little, you can still do huge things to help.”
Such passion and self-belief are what drove him to host his super-cute kid-to-camera videos about animal superpowers. What is Aneeshwar’s superpower? “My heart and my brain. My heart is passionate about animals and my brain knows what I need to do to save them.”
Indeed they do. With his loving and encouraging parents supporting his every move, Aneeshwar’s efforts have already seen him raise thousands for his chosen charities. His viral popularity has made him a star in the classroom too, with his teacher recently sharing his accolades with his peers.
But it’s not going to his head: “Being famous is not my goal, my goal is to save all the animals from the Arctic to the South Pole.”
Does he think that children or adults have a better chance of achieving this? “Actually,
both do. Adults know more than children,
but children learn by copying adults. It’s like
a giant cycle of learning.”
'Being famous is not my goal –
my goal is to save all the animals
from the Arctic to the South Pole'
THE PETITION GIRLS
Asha and Jia didn’t set out to become global campaigners but having been glued to C4’s Orangutan Jungle School, they felt compelled to do something about the destruction of Indonesia’s rainforests. Why? Because the need for cheaper palm oil is decimating Borneo’s orangutan population. “Palm oil should be an OK ingredient,”
says Asha, “but some producers farm it in an unsustainable way
by cutting down indigenous trees to plant palm trees – and that’s
not good for the wildlife.”
Jia explains what this means on the ground. “When it rains, there’s nowhere for orangutans to shelter and many baby orangutans are left orphaned or die of starvation.”
Fired up by the apes’ plight, the sisters looked into palm oil. To their horror, they discovered that it’s in everything from detergents and biofuel to cosmetics and food. When they spotted it in their favourite Kellogg’s cereal, they started a petition to encourage a brand rethink.
'Many baby orangutans are left
orphaned or die of starvation'
It’s taken time but to its credit, Kellogg’s has taken their concerns seriously enough to pledge that 100 per cent of its palm oil will be sustainably sourced by 2025. It had better deliver on that because these girls are fierce – they won Young Animal Heroes in the Amplifon Awards for Brave Britons 2020.
How does it feel to be role models? “It’s good to inspire your friends.
We know people who’ve started petitions on all sorts of issues,” says Jia.
Asha nods. “Yes, sometimes people just need someone else to take the first step. Then they think: OK, I could campaign about something I care about and make a good change.”
So far, almost 900,000 signatories agree.
THE ECO WARRIOR
What started out as a heartfelt speech pleading with adults to stop damaging the environment has grown into an all-consuming quest for determined young Ezra. “Loads of adults are totally ignoring climate change and air pollution,” he says emphatically. “Some don’t even believe in it and some just won’t budge. They keep making more things that damage the environment and that needs to stop pronto.”
Just like his heroes Greta Thunberg and David Attenborough, Ezra is on a mission to encourage everyone to recycle more because he knows time is running out – and that worries him.
At school he’s instigating new sustainability projects; in his garden he’s turning plastic bottles into bird feeders and planting trees to offset carbon emissions.
His message is uncompromising: “Stop thinking that when you throw something away – like a plastic bottle, cutlery or a shopping bag – it’s gone for ever. It’s not. It either goes into the ocean or gets burnt.”
The fact that he’s already co-penning a novel (infused with cataclysmic warnings about the consequences of ignoring climate change) and is hellbent on becoming a young mayor of London (once he’s old enough to kickstart his manifesto) makes Ezra an eco activist to watch.
Ask him what qualities make him a role model to be reckoned with and he’ll give it to you straight. “I think I’m kind and persuasive and sometimes a bit stubborn, to be perfectly honest with you.”
The young role models we’ve been waiting for are here. Discover more of their wonderful stories or share your own child’s inspiring tale online now. You can also check out H&M’s exclusive new range of more sustainable T-shirts for kids. Emblazoned with empowering slogans – and passing on 50 per cent of sale price profits to children’s charity Unicef UK – they’re designed to fire up even the youngest changemakers. For more info, visit hm.com. #HMKids #RoleModelsxHM
Meet animal lifesaver Aneeshwar,
who is just six
Award-winning duo Asha, 13, and her sister Jia, 11, are on a mission to make the world a more sustainable place
From writing power speeches to recycling plastic, nine-year-old Ezra
believes no matter how small we are,
we can save the planet
At 13, Avaiyia already has two hit
food brands under her stylish belt
“As a young entrepreneur with two successful businesses under her belt, Avaiyia was an easy choice as one of our role models.
To see someone so passionate, learning the ropes and running a business at such a young age, is inspiring to us – Avaiyia’s cookies are incredible and her gift is obvious to see. She has the talent of someone years older than she is. We can’t wait to see what she does next!”
Why H&M thinks Avaiyia is a role model
“Anyone who’s seen any of Aneeshwar’s YouTube videos has immediately been drawn into his passion for animals and the world. We think it is incredible how much knowledge of and interest in nature he has at such a young age. We definitely
think this is not the last we will see of Aneeshwar.”
Why H&M thinks Aneeshwar is a role model
“Asha and Jia stood out for us because they saw a problem and didn’t see their age or the size of the company they petitioned as a reason not to do something about it. They recognised the strength of their voices – we find it admirable for such young people to understand that. We also love how they are doing this together as sisters.”
Why H&M thinks Asha and Jia are role models
'Stop thinking that when you throw
something away, it’s gone for ever. It’s not'
“We found Ezra’s speech super-inspiring, particularly when he says ‘It doesn’t matter how small we are, we can save the planet’, as it aligns exactly with why we set out to find amazing child role models. It demonstrated the incredible mindset of the kids of today, and how they will really change the world. They do not see the barriers in their way. Ezra sees how he and his peers can take action and contribute to the solution.”
Why H&M thinks Ezra is a role model
photography: klas strom for bridge studio. Hair and Make-up: CELIA GUINEY.
Stylist: JULIE VIANEY. STYLIST’s ASSISTANT: LILY MAY SHORTEN. All clothing by H&M
Illustrations: Rose Blake for Bridge Studio
Unicef does not endorse any company, brand, product or service. Unicef UK is a registered charity
(1072612 in England and Wales, SC043677 in Scotland) and is registered with the Fundraising Regulator.
Meet the amazing kids we should
all be modelling our lives on
Do you ever think, with so much noise and clutter in the world, it’s hard to even get your point across at home, let alone on a global stage? Not so, if you’re a free-spirited and focused child. Highlight a problem to solve or a project to sink their milk teeth into and they’re off – optimistic, baggage-free, uncompromising, super-shiny and loud.
Whether it’s a race to save the planet, battling against inequality or being driven to simply own their future, children always cut to the chase. It’s that fearless, go-getter attitude that H&M has been secretly marvelling at since launching its sustainable fashion initiative.
So much so that it’s now gone full-charge and handed over the campaign reins to an army of feisty young role models around the world.
As a forward-thinking fashion powerhouse, H&M is determined to move beyond tired old what-to-wear clichés. Sure, style will always matter, but today’s eco-aware mini-mes want to know that the T-shirt on their back has sustainable credentials too. Just like the five British role models H&M is championing here, savvy kids everywhere – whatever their age – know that any good deed, however small, can spark a difference.
Setting an example