MEDIA DECK 2024
For general affiliate enquiries email partnerships@news.co.uk and for organic coverage email ecommerce@news.co.uk
Pavlina Theodoulou
Head of Affiliates and Partnerships
pavlina.theodoulou@news.co.uk
Aaron Dowler
Strategic Partnerships Lead
aaron.dowler@news.co.uk
Zoe Bennetts
Affiliates Manager
zoe.bennetts@news.co.uk
James Hunt
Strategic Partnerships Executive
james.hunt@news.co.uk
MEET THE TEAM
Return to start
16% average click through rate
£2.8M in order value
1M total clicks to brands
6.5M total page views
2022 INSIGHTS:
Sun Selects is The Sun’s purpose-built product review and comparison portal. It features in-depth product reviews as well as gift guides and round-up articles. It delivers eCommerce content to high-intent readers.
SUN SELECTS
CONTENT THAT CONVERTS
Parents
50%
ABC1
48%
Homeowners
69%
3.3M clicks to partner sites
3.3M
Millenials
33%
Average income
33K
56%
44%
550K 5.9M 32.4M 83M 67.4M
Sun Selects Tech Money Lifestyle Sport
MONTHLY PAGE VIEWS:
THE SUN DEMOGRAPHICS
Cost: £750 per month + CPAi
*Please note - all sponsored posts are marked clearly with 'AD'
- Provide any specific products to include (or our writer scan select)
Key requirements:
- x1 image and copy added to existing article - Tracked hyperlink to product - Sold on monthly tenancy basis
Package details:
A full write up of your product or service from our expert e-commerce team, included into an existing, high-performing listicles and round ups.
PRODUCT INCLUSION
Cost: £6K + CPAi
- Must be linked to a performance metric with tracked commission - Cannot be branded content
- x1 bespoke advertorial - Amplification via contextual targeting tool that targets readers in a chosen segment who are reading similar content on The Sun
A bespoke affiliate advertorial, written by our expert e-commerce editorial team.
AFFILIATE ADVERTORIAL
Return
The different channels:
Article re-circulation tool This sidebar recommends content for readers based on audience insight Homepage slots A feature on The Sun homepage that gets approx. 4-7K views per day Socials Support across The Sun social channels
AMPLIFICATION TOOLS
Cost: £3K per quarter + CPAi
- Must be linked to a promotion, discount or offer
- Box out added to 4 existing articles - Tracked hyperlinks to products - Sold on a quarterly tenancy basis
Supercharge sales through premium, high-performing content by adding links to existing contextual articles.
BOX OUT PACKAGE
COMPETITION/LEAD GEN
Competitions can be run with a minimum prize value of £500. This will then be amplified to boost visibility and engagement. Choice Competitions can be hosted on any relevant sections of The Sun e.g. Fabulous, Tech, Sun Selects, etc. Amplification Internal amplification channels like the homepage, house ads and article re-circulation tool can be used to boost visibility. Marketing opt-in Brand opt-in can be provided priced between 0.50 - 1.00 GBP per opt-in to help grow brand database.
Cost: POA
CASE STUDIES
Case study 1 JOHN LEWIS The brief: To generate awareness of the John Lewis ANYDAY product range. An affordable collection of John Lewis products featuring homeware, fashion, and parenting products.
The brief: To generate awareness of the John Lewis ANYDAY product range. An affordable collection of John Lewis products featuring homeware, fashion, and parenting products.
Case study 1 JOHN LEWIS
FAQs
Can you work on CPA increase only? No, we can only guarantee coverage on a tenancy-basis, but a strong CPA will increase the chance of being picked up organically. Email ecommerce@news.co.uk to get selected organically. Can you give any performance guarantees? We're unable to provide any guarantees for performance, but we use all amplification tools (slide 8) at our discretion to generate the best results possible. What's the reader journey to finding content? Our content is found from SEO organic search, and then tools like the article re-circulation tool and homepage slots are used where relevant. How long is content live for? All published content is evergreen - once something has gone live we don't remove it. Advertorials are amplified for the month following publish. Inclusions are live and paid per month. How quickly can we get content live? Depending on resource it can take up to 2 weeks. We will send a briefing form and once the IO is signed and confirmation of bonus is received we can get the writers to send first drafts / add inclusions asap.
Case study 2 SIMBA The brief: To generate awareness of the Simba brand with a focus on mattresses, duvets, pillows and other sleep products.
The brief: To generate awareness of the Simba brand with a focus on mattresses, duvets, pillows and other sleep products.
Case study 2 SIMBA
GET IN TOUCH
partnerships@news.co.uk
Aaron Dowler Strategic Partnerships Lead aaron.dowler@news.co.uk Zoe Bennetts Affiliates Manager zoe.bennetts@news.co.uk
