Seattle/Tacoma
San Francisco/Oakland/San Jose
Los Angeles
Kansas City
Dallas/Fort Worth
Atlanta
Houston
Miami/
Ft. Lauderdale
Philadelphia
New York
Boston
Football popularity across the U.S.
See how interest compares in 2026 host cities.
Fan index vs general population
The index compares the level of football fandom within the host cities against the general population.
Source: All data is from Nielsen Scarborough (Scarborough USA+, Dec 2020 - Apr 2022. Ages 18+). Nielsen Scarborough captures local and national consumer insights across 2,000+ categories including leisure activities, shopping behaviors, purchasing patterns and media consumption.
1.0
1.5
Kansas City
Dallas/Fort Worth
Atlanta
Boston
Philadelphia
0.91
1.04
1.05
1.11
1.11
New York
1.29
San Francisco/Oakland/San Jose
1.30
Seattle/Tacoma
1.33
Miami/Ft.Lauderdale
1.57
Los Angeles
1.59
Houston
1.69
Houston DMA
*
*DMA: Designated Market Area
5.7 million
Total regional population
1 million
Football fans
4.50%
Percent of total US football fans
1.69
Fan index in Houston
vs general population
*DMA: Designated Market Area
Fan index in Los Angeles vs general population
1.59
Percent of total US football fans
10.9%
Football fans
2.5 million
Total regional population
14.6 million
*
Los Angeles DMA
*DMA: Designated Market Area
Fan index in Miami/
Ft. Lauderdale
vs general population
1.57
Percent of total US football fans
2.9%
Football fans
646 k
Total regional population
3.8 million
*
Miami/Ft. Lauderdale DMA
*DMA: Designated Market Area
Fan index in Seattle/Tacoma
vs general population
1.33
Percent of total US football fans
2.8%
Football fans
632 k
Total regional population
4.4 million
*
Seattle/Tacoma DMA
*DMA: Designated Market Area
Fan index in San Francisco/Oakland/
San Jose vs general population
1.30
Percent of total US football fans
3.7%
Football fans
834 k
Total regional population
6 million
*
SanFrancisco/Oakland/
San Jose DMA
*DMA: Designated Market Area
Fan index in Kansas City vs general population
1.21
Percent of total US football fans
1.1%
Football fans
259 k
Total regional population
2 million
*
Kansas City DMA
*DMA: Designated Market Area
Fan index in Dallas/
Fort Worth
vs general population
1.11
Percent of total US football fans
3.3%
Football fans
756 k
Total regional population
6.4 million
*
Dallas/Fort Worth DMA
*DMA: Designated Market Area
Fan index in Atlanta
vs general population
1.05
Percent of total US football fans
2.8%
Football fans
633 k
Total regional population
5.6 million
*
Atlanta DMA
*DMA: Designated Market Area
Fan index in Boston
vs general population
1.04
Percent of total US football fans
2.7%
Football fans
612 k
Total regional population
5.5 million
*
Boston DMA
*DMA: Designated Market Area
Fan index in Philadelphia
vs general population
0.91
Percent of total US football fans
2.8%
Football fans
638 k
Total regional population
6.5 million
*
Philadelphia DMA
*DMA: Designated Market Area
Fan index in New York
vs general population
1.29
Percent of total US football fans
10.4%
Football fans
2.4 million
Total regional population
17.0 million
*
New York DMA
Los Angeles
1.59
Miami/Ft.Lauderdale
1.57
Seattle/Tacoma
1.33
San Francisco/Oakland/
San Jose
1.30
New York
1.29
Kansas City
1.21
Dallas/Fort Worth
1.11
Atlanta
1.05
Boston
1.04
Philadelphia
0.91
*DMA: Designated Market Area
*DMA: Designated Market Area
*DMA: Designated Market Area
*DMA: Designated Market Area
*DMA: Designated Market Area
*DMA: Designated Market Area
*DMA: Designated Market Area
*DMA: Designated Market Area
*DMA: Designated Market Area
*DMA: Designated Market Area