14
10
2012
SORO 2015 Stats
Twitter co-founder @jack posts the
first tweet.
70% of online merchants are putting resources toward improving site content in 2015, and video tops the list of investments.
Retailers spend 16% of their web marketing budgets on natural search (SEO) and 33% on paid search (SEM).
2010
3
SORO 2015 Stats
6
SORO 2015 Stats
Sources
In 2015, half of retailers are spending more on paid Facebook advertising than in 2014. Facebook ranks 7th on the list of most effective customer acquisition programs for online merchants surveyed.
Twitter launches
Vine, its short-format
video app.
SORO 2015 Stats
SORO 2015 Stats
SORO 2015 Stats
2014
Twitter and
Facebook
introduce
buy buttons.
17
4
SORO: An Eyewitness to the
Growth of Digital Retail
”
12
This year, one in four digital retail marketers say they’re spending more on video ads than in 2014.
The first smartphone
running Google’s
Android OS, the HTC
Dream, is unveiled.
8
YEARS
3
Apple enters the
wearables market
with the Apple Watch.
IDC forecasts worldwide shipments of 45.7 million wearables in 2015, growing to 126.1 million in 2019.
Retailers report that 2014 sales via smartphones grew an average of 87% over 2013; sales via tablets grew an average of 52%
U.S. e-commerce reaches $141 billion.
Facebook
reaches
500 million
users.
About one-third of retailers’ website traffic comes from smartphones.
58% of retailers say mobile is a top priority.
2008
16
2006
More than half of online merchants say redesigning their site for smartphones is a top priority in 2015.
Facebook acquires
Instagram for
$1 billion.
x
5
The first video publishes on YouTube.
52% of retailers are using location-based beacon technology as a mobile marketing tool.
2015
“
1
3
Uber is founded in
San Francisco.
3
U.S. e-commerce
grows to $176
billion.
13
Three in 10 online merchandisers are focusing on the smartphone checkout experience this year.
In 2015, one in 10 online merchandisers are prioritizing investments in user-generated and social content.
3
2011
Nearly six in 10 retail marketers plan to spend more on social media in 2015 than last year.
Apple sells the
first iPhone.
15
11
2013
SORO 2015 Stats
3
U.S. e-commerce
grows to
$304 billion.
1. Business Insider
2. The State of Retailing Online 2005
3. The State of Retailing Online 2015: Marketing and Merchandising
4. Google
5. Twitter
6. The New York Times
7. The State of Retailing Online 2015: Key Metrics, Initiatives and Mobile Benchmarks
8. Gizmodo
9. TechCrunch
10. The Wall Street Journal
11. The State of Retailing Online 2011: Marketing, Social Media & Mobile
12. Starbucks
13. TechCrunch
14. Twitter Blog
15. Twitter Blog and Business Insider
16. NBC News
17. IDC Worldwide Wearables Market Forecast
9
Powered by
7
2
SORO 2015 Stats
Starbucks begins
accepting mobile
payments.
SORO 2015 Stats
Google launches
Maps, Analytics and Mobile Web Search.
3
3
3
For more than a decade, Shop.org has partnered with Forrester Research to produce the State of Retailing Online study. Take a look back at the past 10 years of Internet history and see how far our industry has come. Learn more about SORO and download the latest research.
2007
2009
IDC Forecast
7
The State of Retailing Online (SORO)
3
See Sources
2005
7
SORO 2015 Stats