Our research aims to unpick
the human impact of this
This has enabled us to identify pockets of optimism and concern that will drive major changes in preferences and online behaviours in the near future.
We asked 1,500 people living in the UK how they feel about their connected lives, what matters to them, and what they expect to change the most.
The commercial and societal impact of new technology and the internet has been profound, and today our world is more connected than ever.
HOPE, FEAR, AND TRUST IN OUR
Which new digital service
has had the biggest
impact on your life in the
past 3 years?
we have asked the people
tablet / ipad
& online payment
of our survey respondents
WHICH NEW DIGITAL SERVICE HAS HAD THE BIGGEST
IMPACT ON YOUR LIFE IN THE PAST 3 YEARS?
How does this vary by age?
The older you are, the more likely that you don’t feel you need smartphone.
Around 1 in 5 say they could live without the phone for a week. This is consistent across age groups.
1 in 5 people can’t live without their phone for more than a day, but this is slightly lower for over 65’s.
Nearly 20% of people under 50 can’t live without their phone for more than a few hours.
Nearly 10% of under 55’s can’t live without their phone for more than an hour.
A small percentage (mostly under-45’s) feel like they need their phone constantly.
Are we a nation
dependent on Connectivity?
You’re like 4% of the population
You’re like 7% of the population
You’re like 35% of the population
You’re like 17% of the population
You’re like 19% of the population
ARE WE A NATION
I CAN LIVE WITHOUT IT
A FEW HOURS
Select the longest you could cope without your smartphone:
It is the perma-connected millennials
who feel like they need to get away
Internet users who actively seek out opportunities
for a digital detox
Internet users who spend 5+ hours online per day outside of work
A DOUBLE-EDGED SWORD
about in our connected lives?
what are we
BEING left behind
of 18- to 35-year-olds have a website,
youtube channel, or blog, which they
"I enjoy coding
A new kind of curiosity is evident: A fifth of under 35s enjoy digital
pastimes that build new skills and knowledge in the process
Source: ICEF Monitor, Jan 2016
How are people learning online?
Source: ICEF Monitor, Jan. 2016
5,000 courses from over 500 universities
including Harvard, Yale, MIT, and the Open University
One way is through MOOCs—Massive Open Online Courses
A quarter of under 35s use internet learning on a regular basis.
% of respondents using internet learning "often" or "constantly"
does technology educate us?
Believe that education will be mostly
or completely online by 2021
People believe there is a strong role for technology and
the internet in education, both now and in the future.
Frustrated when a company
doesn't have a phone number
Agree or strongly agree
The majority of customers prefer to contact companies online
– but still want to be able to phone if they need to.
Of people would like to work
for themselves which is being
made easier by the sharing
economy enabling money to be made during spare time or from other assets
SOURCES: Airbnb study, Citizens Advice, and The Telegraph
Airbnb hosts who report
that their extra income
helps them pay bills, which
they would otherwise
Average annual income from Airbnb in the UK
Believe technology exploits
providers of goods and services
Believe technology allows
us to share resources better
People feel very positively about the sharing opportunities
the internet and technology enable.
and technical activities
CHANGES IN UK EMPLOYMENT 1997—2016
JOBS LOST IN MANUAL INDUSTRIES
Source: ONS employment figures for industries with a minimum of 300,000 employees in 1997
Jobs LOST in manual industries
Jobs CREATED in emerging industries
of people believe
half of all the jobs
on the planet will
While technology is creating new jobs, the loss of some manual jobs
could be driving converns around income inequality.
destroy jobs for
people like me
make my job harder
and more complex
make my job
easier and simpler
create jobs for
people like me
The country is generally positive about the effect of technology on jobs.
However, concerns remain that it could increase income inequality.
So, which types of company are trusted with our personal data?
Source: New York Times blog
Car or home
Proportion of people identifiable from as few as four pieces of allegedly ‘anonymized’ shopping data, according to MIT researchers
Amazon or Google
Some types of companies are trusted more than others.
Banks are trusted even more than the NHS with personal data.
6% fully trust
27% don't know
68% of people don't trust the UK government to protect their privacy
what's in the news?
In this survey, 71% of people believe the government can easily access
your internet history and most personal, health, and financial data
In 2013 The Guardian
reported that GCHQ could
receive up to 21 petabytes
of data per day from tapped
The Investigatory Powers Bill became
law in November 2016. Dubbed
'the snoopers charter' by the media,
it requires companies to store web
histories for a year and increase official
In October 2016 The Telegraph
reported that UK government
ministers are barred from wearing
SmartWatches during Cabinet
meetings, in response to hacking
don't want any of
their personal data
to be accessible
I'm worried about sharing my personal information online
HOW CONCERNED ARE WE ABOUT OUR PRIVACY?
Privacy is the number one worry. Nearly half of respondents were concerned
about privacy and 57% worried about sharing personal information online.
SOURCE: Office for National Statistics
Cybercrime is defined
as a crime in which
a computer is the object
of the crime or is used as
a tool to commit an offense
Cyber crime is almost as common as all other types of crime combined.
Believe technology will lead
to an increase in crime in the UK
Believe the internet will lead
to a decrease in crime in the UK
A third believe the internet will increase crime in the UK,
and almost 1 in 5 have been a victim of fraud or hacking online.
Have you been the victim of fraud or hacking online?
Of the UK adult
Who thinks the internet and technology will have an increasingly negative impact on their life?
internet access at
home or on phone
those who are
internet access at
home or on phone
Who feels left behind, and that they can't keep up with new technology?
People who don't regularly use the internet are much more pessimistic
about its role in their lives, and are twice as likely to feel left behind.
Do you feel like you’re being left behind and can’t keep up with changing technology?
On average, a third feel left behind by technological advances. This is amplified
in older age groups, but even 1 in 3 millennials feel they cannot keep up.
Less than a quarter of people think technology is creating equality,
and this drops to 16% in households with the lowest incomes.
£100,000 or more
% who agree that technology will create a more equal playing field
SINCE YOU BEGAN
However, consumers have real concerns about technology’s impact on privacy and crime, as well as the pace of change.
Things are now moving so fast that even many millennials feel they cannot keep up.
These are just a few of the trends that will shape online preferences and behaviours in the near future.
From a societal and political perspective, the evidence suggests that the UK needs to get better at fighting cybercrime, do more work to reduce inequalities resulting from low access to technology, and invest in supporting and celebrating
time away from digital devices.
For consumer businesses in the UK, more efforts need to be made to keep customer data safe and to explain what
data is collected and why.
Discover more: http://www.oliverwyman.com/insights/digital.html
People in the UK love being online, and have a positive outlook on how technology and the internet affect their lives.