Aluminum
beverage cans are
Plastic 27%
Lowest environmental impact
-Matt Lincecum, Founder and Owner, Fremont Brewing
Coated Paperboard Cartons
ENVIRONMENTAL
FACTOR
47%
“I like canned packaging because the colorful labels completely cover the side of the package.”
-Tony Varni, President, Noah’s Spring Water
INNOVATION
Oxygen
Easy to recycle
SUSTAINABILITY
67%
Higher Level
of Protection
CMI is the national trade association of the metal can manufacturing industry and its suppliers in the United States. The can industry accounts for the annual domestic production of approximately 124 billion food, beverage and other metal cans, which employs more than 28,000 people with plants in 33 states, Puerto Rico and American Samoa; and generates about $17.8 billion in direct economic activity. Its members are committed to providing safe, nutritious and refreshing canned food and beverages to consumers.
Light
performance
27% 32%
Served in
Cups
Clear PET
CANS
26% 38%
Spending time at
a friends house
View Webinar
100%
Glass
70%
Explore
"The Case for Cans."
Visit the campaign website for additional information.
PERFORMANCE
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Multi-Layered Cartons
-Brian O’Reilly, Brewmaster, Sly Fox Brewing Company
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68%
69%
of adults surveyed said they would purchase a product because its packaging is better for
the environment.
TASTE
“We were the first in North America to use [one of the new] removable super end cans. You can really smell the beer—get the aroma.”
innovation
In addition to contributing unique sensory characteristics to the drinking experience, cans also protect the complex taste profiles of beverages more effectively than other packages. According to Fremont Brewing's lab tests, their canned beer has a 40 percent longer lifecycle than bottled beer exposed to the same conditions.
Glass
Tailgating
Bottles
30%
Consumers surveyed preferred cans because they…
Lower Level
of Protection
Can Manufacturers Institute (CMI) conducted new research in 2016 supporting the superiority of the aluminum beverage can compared to other packaging options. When it comes to the consumer beverage drinking experience, nothing beats the aluminum can for protecting and enhancing taste, facilitating innovation and performance, and providing brand owners and consumers with a highly sustainable package.
Temperature
Because the aluminum can is the only package that is infinitely recyclable, consumers feel they are doing something good for the environment. Research confirms that cans are preferred over both glass and plastic in terms of recyclability and low environmental impact.
Made of recycled material
“The unique shape and printing space on cans — images and designs catch my eye more than other beverage cans.”
Plastic
Plastic 23%
30% 36%
Clear Glass
BEER COLA TEA
Color Glass
(brown, blue, green)
Cans
BOTTLES
"We can fit about 40 percent more volume in the truck by using cans, which means a smaller carbon footprint in transport of canning materials to the facility and in transporting beer."
of all aluminum
ever produced is
still in use today.
Glass 26%
PACKAGING FORMATS OFFER A RANGE OF PROTECTION
Cans
taste
Consumers choose the portable aluminum can over other packages to satisfy their social need states—laid-back social occasions like tailgating or barbecues—as well as emotional and physical need states like the desire to fit in or be more alert.
35%
“I have tried a new type of beverage based on the way its container label and graphics look.”
NEED STATE BOTTLES CANS
learn more
“You can take cans anywhere. [They] are perfect for active, on-the-go people who want to feel good about what they're drinking—and appreciate the perfect packaging.”
Are easy to
grab on the go.
Feel colder and
more refreshing.
Are easier to carry and
harder to damage than
other packages.
In today's beverage market, packaging is more than just a container. It showcases a brand, impacts the environment and protects from external factors. Can manufacturers believe, and research shows, that cans deliver the most advantages for beverage brands.
recyclable.
29% 40%
BBQ/Picnic
Other
sustainability
"Light and oxygen are the main destroyers of craft beer. Cans don't let light in and they have very little head space."
44% of consumers say cans are the best packaging for delivering cool graphics vs. only 19% for glass bottles and 13% for plastic bottles!
Receive copies of the full research documents or learn more.
The look and feel of a product’s packaging impacts consumer perceptions. The can’s wrap-around canvas allows for eye-catching visuals to help sell brands. Along with unique graphics, more innovations are being implemented and explored. For example, subtly expanding the diameter of the mouth of a can allows for more airflow, creating an enhanced aromatic experience.
Plastic
-Matt Lincecum, Founder and Owner, Fremont Brewing
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75%
INCREASE CONVERSIONS
High Density Polyethylene (HDPE) and Polypropylene (PP) Plastic
Comfort/Looks &
feels familiar
