Who We Are
The world’s leading resource for active lifestyle content, reaching more than 50 million enthusiasts a year. The full Outside ecosystem now includes 30+ media brands, including many of the most iconic outdoor and fitness titles in the space, including SKI, Backpacker, and Yoga Journal. Our portfolio of brands also includes tools such as Gaia and Trail Forks, our two GPS apps, and a full roster of events, and event services such as EventReg, or event registration site, and Finisher Pix, our global event photography business.
Across web, print, podcast, social, video, and TV, and more, our constellation of brands reach 55 million of the most active and influential consumers in the world every month. Whether you're looking to talk to cyclists and runners or skiers and yoga enthusiasts, we have the ability to target each of these demos across the entire network.
Products
Audience
Passions
Work
Get In Touch
Media Kit
Who We Are
Check out our detailed ad specs here.
Our Products
We’re way more than a traditional media brand. As the daily destination for the active lifestyle enthusiast, our goal is inspire, educate, and entertain our audience through all our channels. Across web, print, podcast, social, video, and TV, and more, our constellation of brands reach the most active and influential consumers in the world.
Numbers only tell part of the story. Our audience is united by their desire to live healthier, more active, and happier lives—and have a positive impact on the planet. Drop us a line to harness the power of this increasingly diverse audience, including unique opportunities to engage with our Outside+ members, our most engaged consumers.
Our Audience
BY THE NUMBERS
250M+
10
7+ minutes
18-55+
6.8M
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Our Passions
Outdoor
Snow
Running
Cycling
Engage. Inspire. Activate. Our partnerships have helped launch vehicles, driven product sales, encouraged outdoor participation, educated audiences, inspired healthier and more active lifestyles, empowered beginners and encouraged experts. Our award-winning custom content team includes editors, designers, art directors, video and audio producers, and more. We are experts at creating custom programs that authentically resonate with active lifestyle enthusiasts—and would love to collaborate with you to bring your next campaign to life.
Our Work
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Get in Touch
We reach more than 50M active lifestyle enthusiasts each month who have diverse passions but similar values. Across our network of brands, we have the ability to engage our entire audience at scale or focus on specific passion points.
Print
Digital
Video
Social
Audio
Experiential
Mapping
Education
Web 3.0
Creator Network
Delivering award-winning journalism to the
most passionate, outdoorsy humans in all of publishing for 40+ years.
Outside Magazine
• 6 bi-monthly issues a year
• 2 Seasonal Gear Guides—Summer and Winter
+Single Topic Issues
Annual Tour de France
special and guides to
national parks and
greater regions
Print
total annual audience
active lifestyle activities per individual
average time spent on our sites (3x higher than our competitors)
age range of our audience
Outside+ members
Food + Drink
Health + Wellness
The world’s leading network for active lifestyle content and experiences.
Founded on one simple idea:
Get everyone Outside.
brands,
reaching active lifestyle enthusiasts a year.
We reintroduced the Toyota Tundra to the outdoor audience.
MORE WORK
monthly readers
3M
rate base
675k
From targeted display units and high-impact sponsorships to contextual alignment and unique traffic drivers, our digital properties are designed to meet our outdoor audience where they are while inspiring their non-digital passions.
Talk to us about: homepage takeovers, custom interactive ad units, editorial alignment, and native newsletter placements
Digital
websites
30+
annual visitors
140M
newsletter subscribers
3M+
We move at the speed of social to bring our community together digitally over traffic-driving content, inspiring creators, tips and tricks, and best-in-class storytelling.
• 7M+ Instagram Followers
• 4M+ Twitter Followers
• 11M+ Facebook Followers
• 3M+ Pinterest Followers
Talk to us about: social content integration
Social
total social following
25M+
newsletters
29
Outside is the leading premium video provider for the adventure sports and lifestyle category.
Award-winning, aspirational, brand-safe and family-friendly (but never boring) content designed to breakthrough to the core outdoor audience through:
• Newly Released Films
• Live Sports + Event Streaming
• Exclusive Original Series
• Adventure + Lifestyle Shorts
• Custom Video Production
Video
Custom content, live feed & VOD offerings and more on Outside Watch
WEB, MOBILE + APP
Linear annual viewers
58M+
CTV annual viewers
20M+
CTVx monthly impressions
3B+
Powered by the editors of Outside, our podcasts leverage best-in-class literary storytelling methods bolstered by insightful guests and expert knowledge to activate the outdoor world.
Talk to us about:
• Out Alive [Backpacker]
• The Daily Rally
• Outside Podcast
• DNF [Trail Runner]
• Bobby and Jens
• Cycling Tips Podcast
• Pinkbike Podcast
Audio
downloads
per year
(all podcasts)
13M
of listeners never miss an episode
67%
average downloads per episode
65k+
From Warren Miller, the most iconic ski film tour on the planet, to our newly reimagined Get Out More Tour, we offer a wide range of IRL experiences for brands to engage with our audience, as well as a host of event services, including online event management, registration platforms, and event photography.
Talk to us about: sponsoring a film tour or event series, marketing and enriching your event, growing participation, and adding value to existing sponsors
Experiential
annual event participants
2M+
race participant registrations
8M+
events annually
7k
We’ve harnessed the mapping, planning and tracking power of Gaia GPS and Trailforks—the world’s most powerful navigation apps for backcountry hiking, mountain biking, and overlanding.
Talk to us about: map embeds in custom content, sponsored layers for Gaia, content enhancements, and product placement
Mapping
Gaia routes tracked
63.2M
total users per month
1.3M
Trailforks rides logged
42.3M
Outside Learn is the digital learning platform for outdoor aficionados, featuring bite-sized learning content focused on driving social engagement, and ultimately, conversion.
Talk to us about: product integration, brand ambassadors as instructors, custom classes
Education
skill levels: beginner, intermediate and expert
3
total courses (so far!) taught by the world’s best athletes and teachers
1.3M
instructors across 11 sports/activities
80
Introducing the Outerverse, Outside’s web-3 powered platform that’s bridging the digital and physical worlds—all in the service of getting more people outside. A 100% carbon-neutral NFT marketplace, the Outerverse provides partnership opportunities to reach your core audience in new, future-looking ways.
Talk to us about: minting an NFT collection, event activation and promotional NFTs (POAPs), move-to-earn Web3 competitions (coming soon!), custom content
Web 3.0
skill levels: beginner, intermediate and expert
3
total courses (so far!) taught by the world’s best athletes and teachers
1.3M
instructors across 11 sports/activities
80
30+
250M+
Travel
The Outside Creator Network (OCN) is home to best-in-class creators who can be authentically activated on behalf of our brand partners. At its core, the OCN is a community of active lifestyle enthusiasts who represent the mission of getting everyone outside.
Talk to us about: creator campaigns and content
Creator Network
engaged creators
500+
fans and followers
20M
femme identifying creators
49%
BIPOC creators
32%
We nailed a digital product launch with Osprey.
We made it easy for our audience to picture themselves on an ebike.
We highlighted milk as the best, natural secret for fueling your outdoor adventures.
media brands,
reaching
LGBTQ
7%
People w/ Disabilities
6%
This year, we launched a new webinar series where we dig into a different subject area that matters to our audience as well as our brand partners. Our webinars articulate our point of differentiation, suite of capabilities, and provide an insider’s look into Outside. Click below to register or download the ones you missed.
Our Webinar Series
View
View
View
May 25
May 24
View
View
BACK TO MEDIA KIT
We reintroduced the Toyota Tundra to the outdoor audience.
We worked with Toyota to position the all-new Tundra as the ultimate adventure truck to the outdoor consumer.
potential drivers sent directly to Toyota pages
73k+
interactive clicks on key vehicle features
83k+
video views
29.2M+
magazine readers who saw the Tundra
7.45M+
total impressions for the all-new Tundra
39.3M+
Our integrated approach included a 6-part custom video and editorial series showcasing the Tundra in challenging outdoor environments.
The Solution
The Ask
The Ask
The Solution
The Results
Pocket-sized Tundra Adventure Field Guide (yes, a literal pocket guide), which was a how-to manual on camping, navigation, fishing, biking, paddling and off-roading as made possible by the Toyota Tundra. The guide was included in an issue of Outside magazine, directly reaching over 1MM+ subscribers.
The Solution
First-ever Outside Audio custom podcast that featured the brilliant engineers and minds behind the new Tundra, which was accompanied by a strategic Spotify ad buy, website integration and high-impact promotional plan.
The Solution
The Results
Listen now
See it here
The Toyota Tundra was featured in Beat Monday, an Outside TV original series following the hard-core weekend adventures of athletes Mike Chambers and Jason Antin. The Tundra, and its new features, was authentically showcased as the vehicle that carried them to their weekend adventure. The seamless integration further demonstrated how the Tundra fits into the lives of our adventurous audience.
watch now
The Solution

BACK TO MEDIA KIT
We nailed a digital product launch with Osprey.
Introduce the Osprey UNLTD™ product line to an audience that really knows their backpacks.
readers who clicked through to the product
25%
total product clicks
100k
Osprey banner click throughs by Backpacker readers relative to the site average
2x
how much the reach surpassed the expected number of Backpacker readers
4x
We know our audience tries and tests Osprey products and would want to dive deep into this unique product launch. We created, in partnership with Osprey’s agency Backbone, an interactive digital experience that enabled our audience to learn about the new product’s benefits while building
awareness about their expanding product offering.
The Solution
The Ask
The Ask
The Solution
The Results
Our product-forward native content focused on the technological innovations the new line offers through a high-engagement, interactive format.
This native execution was accompanied by a high impact digital brand campaign to further the reach of the product launch with engaged Backpacker readers.
The Solution
The Results
See it here
The Results
The Solution
The Ask
BACK TO MEDIA KIT

BACK TO MEDIA KIT
We made it easy for our audience to picture themselves on an ebike.
The ebike category is inherently complicated. We worked with the premier producer of electric motors in the world, Bosch eBike Systems, to help educate our consumers in an easy-to-digest manner that excited them about buying.
average CTR across the campaign
0.15%
engagements to-date
69k
external link clicks to-date
8x
awareness-driving impressions to-date
4M
We created interactive native content, which enabled consumers to educate themselves on the various ways to ride an ebike–and to help answer their questions as they considered purchasing.
The Solution
The Ask
The ASK
The Solution
The Results
The campaign leveraged high-impact, custom ad spots which ran within the Outside Podcast that included direct product testing and personal engagement. These efforts were complemented by a targeted digital brand campaign to reach Outside cyclists across products.
The Solution
The Results
See it here
page views
37k
Host-read Podcast Ad Spot
The Results
The Solution
The Ask
BACK TO MEDIA KIT
