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ESG AND GREENWASHING
Navigating the tide of fact and fiction in sustainable investing
58%
of CEOs admit their companies are guilty of greenwashing
Source: Harris Poll for Google Cloud
Across much of the globe, temperatures have reached new highs in 2022.
With climate change set to make unbearable heatwaves more common, legislative climate action is gathering pace and there is a growing sense of urgency that “green investing” plays a vital role in the world’s vision to decarbonize. But is it able to live up to its hype? Or are we in danger of “fiddling” while the world burns?
While finance is rapidly becoming a force for decarbonization, the pressure on asset managers to invest in a way judged to be green is immense. With inconsistent definitions of what constitutes green and sustainable investing, however, the risks of misleading marketing and greenwashing are high. To avoid this, there’s a need for greater integrity as ESG continues to evolve. Investors need solutions they can trust.
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What is greenwashing?
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Whitewashing means using misleading information to gloss over bad behavior, so greenwashing is a play on the term. Companies are accused of greenwashing when they present their investment products or activities as more environmentally friendly or sustainable than they are. Yet with no clear definitions of what is ‘green’ or ‘sustainable,’ there is ample room for disagreement over what really is greenwashing.
Consequently, while some greenwashing is marketing hype, on other occasions accusations of greenwashing can result from differing opinions about what it means to invest sustainably or how best to achieve sustainable outcomes.
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