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OUTFRONT

THE JOURNEY TO NET ZERO

FROM GREENFLATION TO GREENIUM

INTRO

CONSTRUCTION

CONSUMER PRODUCTS

REAL ESTATE

THE GREEN ECONOMY

More than a third of all global investments in the world’s top five markets are now sustainable

Source: Global Sustainable Investment Alliance

As big events like November 2021’s COP26 climate conference show, climate change is the most pressing challenge of our generation. More than 30,000 people from over 200 countries will fly to Glasgow to urgently debate the path to net zero. With a third of all investments now sustainable, the momentum towards decarbonizing the globe is building. But how do you engineer the transition without triggering runaway inflation (greenflation) in the costs of the very commodities needed for a green economy? The duality of greenflation versus a green asset premium, or greenium, plays out across a broad range of sectors, including metals, construction, consumer products, real estate and the green economy.

Airbus A320ceo: $100 Million*

GREENIUM

TAKE AIR TRAVEL:

Airbus A320neo: $110 Million*

THE COST OF SUSTAINABLE AVIATION FUEL IS THREE TO FOUR TIMES THAT OF TRADITIONAL JET FUEL.

There are rewards for green innovation. Today’s most fuel-efficient aircraft available, the A320neo, sells at a 10 percent premium to its predecessor. (Note: Aviation has a long journey ahead to zero carbon, and may include green hydrogen 15 years from now. )

*Average price

Sustainable Aviation Fuel vs Traditional Jet Fuel Price

1000

800

600

U.S. cents per gallon

400

200

0

Jun 2021

Jul 2021

Dec 2020

Jan 2021

Feb 2021

Mar 2021

Apr 2021

May 2021

Aug 2021

Sept 2021

SAF (Sustainable Aviation Fuel)

Jet Fuel

% premium of SAF above conventional jet fuel price

Source: Argus Media (as of 09/13/2021)

UNDERSTANDING THIS DUALITY BETWEEN GREENFLATION AND THE GREENIUM WILL BECOME VITAL FOR POLICYMAKERS AND INVESTORS ALIKE.

If the costs of the vital commodities required for the zero-carbon transition rise too far, too fast, they will significantly inflate the expense. Yet for investors the greenium means that there are potentially rich rewards in those sectors likely to make the transition happen most smoothly.

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TRAVELING THROUGH THREE GREENFLATION DIMENSIONS

THE SURGE IN BASE METAL PRICES

METALS BOTTLENECKS

INTRO

CONSTRUCTION

CONSUMER PRODUCTS

REAL ESTATE

THE GREEN ECONOMY

GREENFLATION

ALUMINUM 75%

PRICE INCREASE SINCE 2020

COPPER 100%

PRICE INCREASE SINCE 2020

SINCE THEIR PANDEMIC-INDUCED LOW POINTS EARLY IN 2020, THE PRICES OF THE METALS NEEDED FOR THE ENERGY TRANSITION HAVE RISEN SUBSTANTIALLY.

Copper and aluminum are two of the most important metals for greening the economy. In addition, the cost of metals that are needed for batteries in electric vehicles—lithium, cobalt and nickel, among others—are also rising quickly. Yet supply is stalling as environmental, social and governance considerations slow new mining projects.

+91%

PERCENTAGE INCREASE IN DEMAND FOR ALUMINUM BY 2040.

In a scenario where the global temperatures rise between 2.8 and 3 degrees celsius, demand for aluminum would rise from 2.4 to 4.6 million tons per year. Demand for copper would rise from 0.4 to 0.7 million tons per year. Solar or wind farms use up to six times more copper wiring than conventional power plants.

Source: Wood Mackenzie

Copper, Aluminum, Lithium Carbonate, Cobalt and Nickel Prices

60k

50K

40K

30K

US$ per ton

20k

10K

0

Jan 2020

Jan 2021

Aug 2021

Sept 2020

Lithium Carbonate

Cobalt

Aluminum

Nickel

Copper

Source: Aluminum, Cobalt, Copper, Nickel – LME, Lithium Carbonate – traded in China converted to US$, Trading Economics (as of 09/21/2021)

GREENFLATION

THE RISING COSTS OF RARE EARTH METALS

Rare earth metals – a group of 17 chemically similar elements – are used in low-energy lighting, wind turbines and electric vehicles. Their prices are also rising sharply and demand outstrips supply. If governments push the energy transition too fast, they may push it out of reach.

Rare Earth Prices Index

800

700

600

500

400

2020 Low Point

60.16 % YTD

300

200

100

0

Mar 2019

Mar 2020

Mar 2021

Sept 2021

Source: Refinitiv

MVIS Global Rare Earth/Strategic Metals Index (MVREMX)

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FUNDING SHORTFALL FOR MINING

Exacerbating the problem is the lack of funding for mining and hydrocarbon sectors. Many global mining companies have become out of favor due to their poor ESG credentials. A recent analysis from Moody’s scored them especially poorly on environmental and social grounds. Yet miners need to invest $240bn over the next five years in base metals and gold to meet energy transition and other end-use requirements.

Source: Wood Mackenzie analysis

Metals and Mining: Across Companies, Environmental Scores are Very Highly Negative

Distribution of ESG credit impact scores and issuer profile scores for the scored companies in this sector

Credit Impact Score (CIS)

Enviromental Issuer Profile Score

Social Issuer Profile Score

Governance Issuer Profile Score

42

9

2

1

36

8

3

3

35

15

0

0

23

1

0

0

2

0

0

0

Source: Moody’s Investor Service

Very Highly Negative

Highly Negative

Moderately Negative

Neutral-to-Low

Positive

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GREEN TRANSITION’S EXTRA COSTS

CONSTRUCTION MATERIALS

INTRO

CONSTRUCTION

CONSUMER PRODUCTS

REAL ESTATE

THE GREEN ECONOMY

CONCRETE + CEMENT

ACCOUNTS FOR 6% OF GLOBAL CO2 EMISSIONS

Source: OECD, quoting IEA research

If concrete were a country, it would be the fourth worst emitter after China, the U.S. and India.

IRON + STEEL

ACCOUNTS FOR 8% OF CO2 GLOBAL EMISSIONS

Source: OECD, quoting IEA research

The world produces enough steel to build an Eiffel Tower every three minutes.

GREENFLATION

ANOTHER FORM OF GREENFLATION IS THE EXTRA COST OF DECARBONIZING STEEL AND CEMENT.

In his 2021 book, “How To Avoid A Climate Disaster,” Bill Gates puts the additional cost of decarbonizing steel at 16% to 29% and the cost of decarbonizing cement at 75% to 140%. However, when these costs feed through to the end consumer, they are much diminished.

Source: How To Avoid A Climate Disaster, Bill Gates, 2021. (page 107)

GREENIUM

GREEN PRODUCT MARKUPS

When it comes to retail consumption, consumers are often willing to pay more for sustainable products, often accepting exorbitant markups, according to a Nielsen study.

GREEN PRODUCTS TEND TO BE MORE EXPENSIVE THAN CONVENTIONAL PRODUCTS

The highest markups are in fashion, beauty and health. Yet this example of greenflation in products also shows how the companies that market them can command a premium valuation globally.

Price Markups for Sustainable Products

Beauty & Health

+75-85%

Eggs

Milk

Tomatoes

Energy

+20%

+100%

+220%

Baby Food

Vitamins

Apples

Canned Tomatoes

Fashion

Conventional Products

Sustainable Products

Source: Nielsen, International Renewable Energy Agency, Oeko Institute, World Wildlife Fund; Kearney Analysis (as of 09/25/2021)

THE FASHION GREEN PREMIUM

RIGHT NOW, GEN Z WILL PAY 50% MORE FOR A SUSTAINABLE T-SHIRT, ACCORDING TO A RECENT SURVEY IN VOGUE BUSINESS.

Often called the second most polluting industry after oil, the fashion industry is responsible for 10% of all global carbon emissions, more than all international flights and maritime shipping combined. What’s more, 87% of the fiber used in clothing is eventually incinerated or sent to landfill. With the escalating pace of fast fashion, there’s pressure on the industry to reinvent itself. There’s a move to recycle cloth and plastic, use more sustainable materials and even source materials like wool from local or family-owned farms. Fashion may well be going back to its roots as an artisanal business.

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ARRIVING: GREENIUM

REAPING GREEN REWARDS

PLENTIFUL AND CHEAPER FUNDING

INTRO

CONSTRUCTION

CONSUMER PRODUCTS

REAL ESTATE

THE GREEN ECONOMY

If the journey to decarbonize is hard, the rewarding destination is the green asset premium, or greenium. Such is the demand for green assets from investors, and for the financial operating and competitive benefits, that they receive lower funding costs and higher asset valuations.

SUPPLY OF SUSTAINABLE ASSETS

As a flood of institutional investment seeks sustainable assets, so there is a plentiful supply of cheap capital for companies that are viewed as sustainable or becoming more sustainable. That has led to sustainable investments accounting for a third ($35.3 trillion) of all investments in the world’s five biggest markets, according to the Global Sustainable Investment Alliance.

GREENIUM

GREENIUM FOR BONDS

GREEN AND SUSTAINABLE BOND ISSUANCE SURGED SINCE THE BEGINNING OF THE PANDEMIC.

Sustainable Finance bonds totalled $551.6 billion during the first half of 2021, an increase of 76% compared to the first half of 2020 and an all-time first-half record.

During the first half of 2021, green bond issuance totalled $259.3 billion, nearly three times first-half 2020 levels, an all-time first-half record.

The sustainability and social bond categories each set all-time records during the first half of 2021.

But there is also surging growth in sustainability-linked debt, which ties the cost of capital to the borrower’s performance against agreed sustainability metrics. For example, Prudential Financial’s new $4 billion credit facility announced on July 30, 2021, links borrowing costs to reducing greenhouse gas emissions and increasing the diversity of senior management.

READ MORE

$350

$300

$250

$200

$150

$100

$50

$0

2018

2019

2020

2021

Sustainable Bonds ($bn)

Sustainable Loans ($bn)

Source: Refinitiv

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RATINGS GOLD

GREEN BUILDINGS SEE HIGHER VALUATIONS

INTRO

CONSTRUCTION

CONSUMER PRODUCTS

REAL ESTATE

THE GREEN ECONOMY

With the future in mind, and through our expanded ESG program, we’ve accelerated efforts to significantly mitigate our impact on the environment by creating a multi-year plan for our assets, which includes deep energy retrofits, on- and off-site renewable energy, green utility power, and climate risk assessments.”

Eric Adler, President and CEO, PGIM Real Estate

BUSINESS BENEFITS EXPECTED FROM GREEN BUILDING INVESTMENTS

(Medians Reported in 2012, 2015 and 2018)

DECREASED 5-YEAR OPERATING COSTS

PAYBACK TIME FOR GREEN INVESTMENTS

INCREASED ASSET VALUE (ACCORDING TO OWNERS)

2012

2015

2018

15%

14%

14%

13%

13%

13%

New Green Building

Green Retrofit

Source: World Green Building Trends

READ MORE

GREENIUM

30%

THE PERCENTAGE OF OWNERS REPORTING THAT NEW GREEN BUILDINGS HAVE AN ASSET VALUE MORE THAN 10% GREATER THAN THAT OF TRADITIONAL BUILDINGS.

Source: 2018 World Green Building Trends report

The reason? Buildings with environmental certification have lower operating costs and command higher rents. That means the payback time on extra investment is short. Indeed, the top trigger for a green building is client demand, closely followed by regulations and then healthier buildings, according to the report.

PGIM Real Estate has committed to reduce operational carbon emissions of its global portfolio of managed properties to net zero by 2050. This commitment aligns to the Urban Land Institute’s (ULI) Greenprint Center for Building Performance Net Zero Carbon goal. ULI Greenprint provides a roadmap to net zero carbon emissions for buildings under operational control. The goal is designed to accelerate the reduction of carbon emissions produced by buildings at all stages, including the planning and construction processes, as well as during use.

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GREEN ECONOMY PREMIUMS

COMPANIES PARTICIPATING IN THE GREEN ECONOMY OUTPERFORM

INTRO

CONSTRUCTION

CONSUMER PRODUCTS

REAL ESTATE

THE GREEN ECONOMY

GREENIUM

JUST AS INVESTORS ARE PREPARED TO PAY A PREMIUM FOR SUSTAINABLE DEBT, SO TOO ARE THEY PREPARED TO DO SO FOR THE EQUITIES OF COMPANIES VIEWED AS SUSTAINABLE (EFFECTIVELY LOWERING THE COST OF EQUITY CAPITAL). THIS HAS IMPLICATIONS FOR INVESTORS LOOKING FOR COMPANIES THAT WILL OUTPERFORM.

A wide range of green companies – from electric vehicles to renewable energy to recycling – have outperformed in recent times and are trading at premium valuations. For example, companies with the Green Economy Mark (GEM) designation on the London Stock Exchange have outperformed the S&P 500 index by 109% over a five-year period. (The statistic covered the average market cap weighted share price performance of the current cohort of GEM companies in the 5Y from 25th June 2016 to 25th June 2021.)

Source: LSEG Green Economy Report 2021

While we understand that investing in green companies can be more expensive and can contribute to rising costs in the near term, we believe that the long-term benefits of investing in companies committed to decarbonization and clean energy significantly outweigh these short-term costs.”

Teresa Ho Kim, CFA, Managing Director, Jennison Associates

Green Economy Mark Share Price Performance

140

130.90%

120

100

80

% shared-price performance over a 5-year period

60

40

20.98%

15.82%

20

0

FTSE 100

FTSE All-Share

Average of Green Economy Mark Cohort

Source: LSEG Green Economy Report 2021

GREENIUM

PLANT-BASED MEAT GREENIUM

TAKE, FOR EXAMPLE, COMPANIES IN THE EMERGING LAB-GROWN MEAT SECTOR THAT ARE COMMANDING EXCEPTIONAL VALUATIONS AS THEY CULTURE ARTIFICIAL MEAT THAT IS RELATIVELY ECO-FRIENDLY.

This avoids the problem with beef cattle producing methane, as well as forests being cut down to grow animal feed. Methane and nitrous oxide from farmed animals emit an estimated equivalent of 7 billion tons of carbon dioxide a year.

Source: "How to Avoid a Climate Disaster" by Bill Gates

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BEYOND MEAT

THE PLANT-BASED MEAT COMPANY BEYOND MEAT OFFERS SUBSTITUTE OPTIONS IN THE BEEF, PORK AND POULTRY CATEGORIES.

It listed on the Nasdaq in 2019 at a value of approximately $1.3 billion while posting annual losses of about $30 million.

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JUDGING THE DUALITY OF DECARBONIZATION

For policymakers and investors, the duality of greenflation versus greenium lies at the heart of the zero-carbon transition. Too fast a transition will drive up greenflation, thwarting policymakers. But investors allocating assets stand to benefit from a green asset premium, or greenium.

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