INTO THE FUTURE
JOIN US FOR OUR
AUTOMOTIVE SERIES
This panel discussion made possible with support from:
Wednesday, January 22, 2025 @ 11AM ET
2025 promises to be yet another year of upheaval and renewal with new cars and new technologies due over the next 12 months. So, not only will Driving.ca answer questions about what has happened over the last 12 months but where the industry in the next 12. There will be discussions of new technologies, new market trends and pricing/availability issues.
We will discuss the future of USMCA and what the latest round of tariffs will mean to
the EV segment. And, in the same vein, what a possible slowing of the EV market means to Canadian manufacturing. What is the future of hybrids — both hybrids and PHEVs? What vehicles and trends will dominate 2025, and how will lower interest rates affect the automotive marketplace and consumers?
State of the Industry 2025
Privacy | Terms | Copyright
© 2010-2024 Postmedia Network Canada Corp. All Rights Reserved.
Unauthorized distribution, transmission or republication strictly prohibited.
365 Bloor St. East, Toronto, ON, M4W3L4
Hydrogen: The Missing Piece
Privacy | Terms | Copyright
© 2010-2024 Postmedia Network Canada Corp. All Rights Reserved.
Unauthorized distribution, transmission or republication strictly prohibited. 365 Bloor St. East, Toronto, ON, M4W3L4
How safe is your personal information stored
in your car? Driving into the Future will walk you
through the pitfalls, weaknesses, and possible
solutions to keeping the information your car
generates and stores your own.
panelisits to be announced soon
Wednesday, march 12, 2025 @ 11AM ET
How safe is your personal information stored
in your car? Driving into the Future will walk you
through the pitfalls, weaknesses, and possible
solutions to keeping the information your car
generates and stores your own.
Wednesday, FEBRUARY 12, 2025 @ 11AM ET
Battery Tech in the Spotlight
WATCH NOW
Is battery technology moving fast enough? Have we run out of first intenders and early adopters? What do we need to get more people into ZEVs and what is the technology that
will get us there? Is solid state the end all and be all? Why does it take so much longer to develop batteries from cell to electric vehicle than ICE engines? Probably the most important question we can answer for everyone is what are realistic expectations for the electric
vehicles for the near-term — to 2030 — future?
Wednesday, FEBRUARY 12, 2025 @ 11AM ET
Battery Tech in the Spotlight
Battery-powered vehicles have dominated the ZEV landscape so far. However, as BEV technology’s limitations become more apparent — large vehicles, towing, haulage, etc. — hydrogen continues to go from strength to strength. Long haul carriers are getting on board, more automakers are increasing their exposure to fuel cells and, most importantly, there are new ways to produce hydrogen. We’ll be talking to some researchers that promise clean, green hydrogen that is cheap as gasoline, engineers that want to create battery/fuel cell hybrids and what the refueling infrastructure
of the future might look like.
Wednesday, March 12, 2025 @ 11AM ET
panelists to be announced soon
REGISTER
REGISTER
REGISTER
REGISTER
REGISTER
REGISTER
experts
Read Bio
President & CEO
AutoForecast
Solutions LLC
Joseph McCabe
Read Bio
Director, Corporate & External Affairs
Toyota Canada
Scott MacKenzie
Read Bio
Contributing Sales Analyst for Driving.ca, founder & former editor of GoodCarBadCar.net
Timothy Cain
Read Bio
Senior Writer
Driving
David Booth
Read Bio
Senior Editor
Driving
Andrew McCredie
Moderator
As President and CEO of AutoForecast Solutions LLC (AFS), Joe McCabe leverages his decades of industry experience and knowledge to provide production forecasting and advisory servicesto the global automotive community. Joe manages the automotive turnkey operations at AFS including the global light vehicle, powertrain, drivetrain, and alternative propulsion forecast as well as a suite of AFS proprietary opportunity and sales planning software. AFS supports all tiered suppliers, VMs, government agencies, financial institutions, and the academic community with data, planning solutions, and a personalized support to help identify new business opportunities while mitigating risk. Joe’s 25+ year career in automotive forecasting ranges from his tenure at AutoFacts, PwC, AutomotiveCompass, and now AutoForecast Solutions. Joe earned his Bachelor’s of Chemical Engineering at Villanova University and an MBA at Pennsylvania State University.
Joseph McCabe I President & CEO, AutoForecast Solutions LLC
Scott MacKenzie, Director of Corporate & External Affairs is responsible for all External Affairs functions for Toyota’s Manufacturing and Sales operations across Canada, as well as several corporate functions specific to our manufacturing operations, including Strategic Planning and Corporate Governance.
Prior to assuming this position, Mr. Mackenzie has held various positions in both technical and administrative roles across both companies.
Scott joined Toyota in 1999, working in Manufacturing Operations before moving to a position in Quality Control. Since then, he has held roles in Technical Purchasing (Supply Chain Development), Corporate Strategy and Planning, and Government Affairs.
He is responsible for all External Affairs functions for both TMMC and TCI, including Government Affairs, Regulatory Affairs, Public Relations, and Corporate Communications. His role in Government Affairs has seen him at the frontline of several key policy negotiations, most notably as a trusted advisor to the Federal Government on its successful negotiation of several international trade agreements. In his Strategic Planning role, Scott has helped secure several new product lines for TMMC, including the introduction of RAV4 and Lexus NX to TMMC’s North Plant.
Scott was born and raised in Kitchener, educated at the University of Waterloo, and now resides in Waterloo with his wife and two children.
Scott MacKenzie I Director, Corporate & External Affairs, Toyota Canada
Tim is the founder and former editor of GoodCarBadCar.net, which he sold in 2017. On top of providing automotive industry analysis in both Canada and the U.S. over the last two decades, Tim also has extensive and varied experience in automotive retail as a sales analyst and market specialist.
Timothy Cain I Contributing Sales Analyst for Driving.ca, founder & former editor of GoodCarBadCar.net
David Booth, Driving’s Senior Writer, has a Bachelor’s degree in engineering complemented by decades working as an automotive journalist and commentator. He has a cynic’s view of politics, a child's wonder for anything powerful and an engineer's curiosity about how things work, all crucial for dissecting and disseminating the technology the industry constantly springs on us. And for the record, he thinks hybridization is the future, worships at the altar of supercars and absolutely adores his motorcycles, so his perfect vehicle is a 700-horsepower plug-in with two wheels.
David Booth I Senior Writer, Driving
Andrew McCredie has been reporting on the automotive industry for the past 20 years, from consumer-oriented road tests to new vehicle launches to technological deep dives. For the past decade he has increasingly focused on electric vehicles, and his EV-related Postmedia podcast Plugged In is currently in its sixth season.
Andrew McCredie I Senior Writer, Driving
Read Bio
President & CEO
AutoForecast Solutions LLC
Joseph McCabe
Read Bio
Director, Corporate & External Affairs
Toyota Canada
Scott MacKenzie
Read Bio
Contributing Sales Analyst for Driving.ca, founder & former editor of GoodCarBadCar.net
Timothy Cain
Read Bio
Senior Writer
Driving
David Booth
Read Bio
Senior Editor
Driving
Andrew McCredie
Moderator
experts
Andrew McCredie has been reporting on the automotive industry for the past 20 years, from consumer-oriented road tests to new vehicle launches to technological deep dives. For the past decade he has increasingly focused on electric vehicles, and his EV-related Postmedia podcast Plugged In is currently in its sixth season.
Andrew McCredie I Senior Writer, Driving
David Booth, Driving’s Senior Writer, has a Bachelor’s degree in engineering complemented by decades working as an automotive journalist and commentator. He has a cynic’s view of politics, a child's wonder for anything powerful and an engineer's curiosity about how things work, all crucial for dissecting and disseminating the technology the industry constantly springs on us. And for the record, he thinks hybridization is the future, worships at the altar of supercars and absolutely adores his motorcycles, so his perfect vehicle is a 700-horsepower plug-in with two wheels.
David Booth I Senior Writer, Driving
Tim is the founder and former editor of GoodCarBadCar.net, which he sold in 2017. On top of providing automotive industry analysis in both Canada and the U.S. over the last two decades, Tim also has extensive and varied experience in automotive retail as a sales analyst and market specialist.
Timothy Cain I Contributing Sales Analyst for Driving.ca founder & former editor of GoodCarBadCar.net
Jordan Choby is group vice president, powertrain for Toyota Motor North America, Research and Development (TMNA R&D). In this role, Choby is responsible for the development and integration of a wide range of powertrain technology into Toyota’s North America’s vehicle lineup, including engines, transmissions, and electrified powertrains including hybrids, plug-in hybrids, Battery-EV and Fuel Cell-EVs. His team’s focus is delivering products that meet the needs of the North American customer spanning from driving enjoyment to carbon reduction. Also, as Toyota moves into a New Mobility future, this team is also actively developing propulsion systems for commercial vehicles and energy ecosystem products.
Prior to his current position, Choby served as vice president, powertrain control & calibration, TMNA R&D.
Choby began his career at Toyota in 2005 at Toyota Motor Engineering & Manufacturing North America (TEMA). After beginning as a drivetrain calibration engineer, he was promoted to senior powertrain engineer where he was a member of Powertrain’s Advanced Planning & Research group in Los Angeles, CA while also supporting the Corporate Strategy Office in Ann Arbor, MI. Choby’s final TEMA role was manager, hybrid powertrain development before being promoted to general manager, powertrain calibration for TMNA R&D.
Choby has a Bachelor of Science in Mechanical Engineering from Grove City College and a Master of Business Administration from Pepperdine University. He is also an advisory board member of UC-Davis’s International Transportation Studies which focuses on sustainable transportation research.
Jordan Choby I Toyota Motor North America
Research and Development (TMNA R&D)
Automotive Industry Practice Leader in Canada. He is responsible for day-to-day client service, providing Canada’s automotive decision-makers with reliable and actionable research insights utilizing the breadth of data available at J.D. Power today. Mr. Ney assumed leadership of the automotive research and consulting practice in 2017, providing our clients with critical benchmark performance across the entire vehicle shopping, purchase, delivery, service and long-term ownership continuum. Prior to joining J.D. Power in 2011,
Mr. Ney held senior editorial positions with Canadian magazine publications in the automotive, restaurant and hotel sectors.
Mr. Ney received a bachelor’s degree in political science from
Mount Allison University in Sackville New Brunswick, and a Masters degree in journalism from Bond University in Australia.
J.D. Ney I Director, Canadian Automotive Practice Lead
J.D. Power
Read Bio
President & CEO
AutoForecast
Solutions LLC
Joseph McCabe
Read Bio
Director, Corporate & External Affairs
Toyota Canada
Scott MacKenzie
Read Bio
Contributing Sales Analyst for Driving.ca, founder & former editor of GoodCarBadCar.net
Timothy Cain
Read Bio
Senior Writer
Driving
David Booth
Read Bio
Senior Editor
Driving
Andrew McCredie
Moderator
EXPERTS
Automotive Industry Practice Leader in Canada.
He is responsible for day-to-day client service, providing Canada’s automotive decision-makers with reliable and actionable research insights utilizing the breadth of data available at J.D. Power today. Mr. Ney assumed leadership of the automotive research and consulting practice in 2017, providing our clients with critical benchmark performance across the entire vehicle shopping, purchase, delivery, service and long-term ownership continuum. Prior to joining J.D. Power in 2011,
Mr. Ney held senior editorial positions with Canadian magazine publications in the automotive, restaurant and hotel sectors. Mr. Ney received a bachelor’s degree in political science from Mount Allison University in Sackville New Brunswick, and a Masters degree in journalism from Bond University in Australia.
J.D. Ney
Director, Canadian Automotive Practice Lead
J.D. Power
Jordan Choby is group vice president, powertrain for Toyota Motor North America, Research and Development (TMNA R&D). In this role, Choby is responsible for the development and integration of a wide range of powertrain technology into Toyota’s North America’s vehicle lineup, including engines, transmissions, and electrified powertrains including hybrids, plug-in hybrids, Battery-EV and Fuel Cell-EVs. His team’s focus is delivering products that meet the needs of the North American customer spanning from driving enjoyment to carbon reduction. Also, as Toyota moves into a New Mobility future, this team is also actively developing propulsion systems for commercial vehicles and energy ecosystem products.
Prior to his current position, Choby served as
vice president, powertrain control & calibration, TMNA R&D.
Choby began his career at Toyota in 2005 at Toyota Motor Engineering & Manufacturing North America (TEMA). After beginning as a drivetrain calibration engineer, he was promoted to senior powertrain engineer where he was a member of Powertrain’s Advanced Planning & Research group in Los Angeles, CA while also supporting the Corporate Strategy Office in Ann Arbor, MI. Choby’s final TEMA role was manager, hybrid powertrain development before being promoted to general manager, powertrain calibration for TMNA R&D.
Choby has a Bachelor of Science in Mechanical Engineering from Grove City College and a Master of Business Administration from Pepperdine University. He is also an advisory board member of UC-Davis’s International Transportation Studies which focuses on sustainable transportation research.
Jordan Choby
Toyota Motor North America,
Research and Development (TMNA R&D)
Tim is the founder and former editor of GoodCarBadCar.net, which he sold in 2017. On top of providing automotive industry analysis in both Canada and the U.S. over the last two decades, Tim also has extensive and varied experience in automotive retail as a sales analyst and market specialist.
Timothy Cain
Contributing Sales Analyst for Driving.ca, founder & former editor of GoodCarBadCar.net
David Booth, Driving’s Senior Writer, has a Bachelor’s degree in engineering complemented by decades working as an automotive journalist and commentator. He has a cynic’s view of politics, a child's wonder for anything powerful and an engineer's curiosity about how things work, all crucial for dissecting and disseminating the technology the industry constantly springs on us. And for the record, he thinks hybridization is the future, worships at the altar of supercars and absolutely adores his motorcycles, so his perfect vehicle is a 700-horsepower plug-in with two wheels.
David Booth
Senior Writer, Driving
Andrew McCredie has been reporting on the automotive industry for the past 20 years, from consumer-oriented road tests to new vehicle launches to technological deep dives. For the past decade he has increasingly focused on electric vehicles, and his EV-related Postmedia podcast Plugged In is currently in its sixth season.
Andrew McCredie
Senior Writer, Driving
Steve is Editor of The Electric, a publication on batteries and electric vehicles owned by The Information. He is author
of The Powerhouse: America, China and the Great Battery War, and a senior fellow with SAFE, a renewable energy
think tank.
Previously, Steve was a foreign correspondent in the former Soviet Union, running a bureau covering the Caucasus and Central Asia for The Wall Street Journal, and before that covering the region for The New York Times. Prior to that, he was based as a correspondent in Pakistan for Newsweek, and before that was posted to the Philippines. Before launching The Electric, Steve conceived and launched the Future newsletter at Axios.
The Powerhouse is Steve's third book, and was long-listed for FT Book of the Year in 2015. Previously, his book The Oil and the Glory, chronicling the struggle for fortune and power on the Caspian Sea, was selected by BusinessWeek as a Top 10 book for 2007. In 2008, Random House published Putin's Labyrinth, a profile of Russia through the life and death of a half-dozen Russians.
Steve LeVine I Editor, The Electric
David Booth, Driving’s Senior Writer, has a Bachelor’s degree in engineering complemented by decades working as an automotive journalist and commentator. He has a cynic’s view of politics, a child's wonder for anything powerful and an engineer's curiosity about how things work, all crucial for dissecting and disseminating the technology the industry constantly springs on us. And for the record, he thinks hybridization is the future, worships at the altar of supercars and absolutely adores his motorcycles, so his perfect vehicle is a 700-horsepower plug-in with two wheels.
David Booth I Senior Writer, Driving
Co-CEO of DeepDrive, oversees all product-related aspects, including procurement, engineering, and sales. He previously managed high-profile electrification projects at Bosch and has additional experience in engineering and project management at Audi.
Stefan Ender I Co-Founder and Co-CEO,DeepDrive
experts
Read Bio
Senior Writer
Driving
David Booth
Read Bio
Co-Founder and Co-CEO at DeepDrive
Stefan Ender
Read Bio
Editor
The Electric
Steve LeVine
Read Bio
Senior Writer
Driving
David Booth
experts
Read Bio
Co-Founder and Co-CEO
DeepDrive
Stefan Ender
Read Bio
Editor
The Electric
Steve LeVine
Andrew McCredie has been reporting on the automotive industry for the past 20 years, from consumer-oriented road tests to new vehicle launches to technological deep dives. For the past decade he has increasingly focused on electric vehicles, and his EV-related Postmedia podcast Plugged In is currently in its sixth season.
Andrew McCredie I Senior Writer, Driving
David Booth, Driving’s Senior Writer, has a Bachelor’s degree in engineering complemented by decades working as an automotive journalist and commentator. He has a cynic’s view of politics, a child's wonder for anything powerful and an engineer's curiosity about how things work, all crucial for dissecting and disseminating the technology the industry constantly springs on us. And for the record, he thinks hybridization is the future, worships at the altar of supercars and absolutely adores his motorcycles, so his perfect vehicle is a 700-horsepower plug-in with two wheels.
David Booth I Senior Writer, Driving
Tim is the founder and former editor of GoodCarBadCar.net, which he sold in 2017. On top of providing automotive industry analysis in both Canada and the U.S. over the last two decades, Tim also has extensive and varied experience in automotive retail as a sales analyst and market specialist.
Timothy Cain I Contributing Sales Analyst for Driving.ca founder & former editor of GoodCarBadCar.net
Tim is the founder and former editor of GoodCarBadCar.net, which he sold in 2017. On top of providing automotive industry analysis in both Canada and the U.S. over the last two decades, Tim also has extensive and varied experience in automotive retail as a sales analyst and market specialist.
Timothy Cain
Contributing Sales Analyst for Driving.ca, founder & former editor of GoodCarBadCar.net
David Booth, Driving’s Senior Writer, has a Bachelor’s degree in engineering complemented by decades working as an automotive journalist and commentator. He has a cynic’s view of politics, a child's wonder for anything powerful and an engineer's curiosity about how things work, all crucial for dissecting and disseminating the technology the industry constantly springs on us. And for the record, he thinks hybridization is the future, worships at the altar of supercars and absolutely adores his motorcycles, so his perfect vehicle is a 700-horsepower plug-in with two wheels.
David Booth
Senior Writer, Driving
Andrew McCredie has been reporting on the automotive industry for the past 20 years, from consumer-oriented road tests to new vehicle launches to technological deep dives. For the past decade he has increasingly focused on electric vehicles, and his EV-related Postmedia podcast Plugged In is currently in its sixth season.
Andrew McCredie
Senior Writer, Driving
Read Bio
Contributing Sales Analyst for Driving.ca, founder & former editor of GoodCarBadCar.net
Timothy Cain
Read Bio
Senior Writer
Driving
David Booth
Read Bio
Senior Editor
Driving
Andrew McCredie
EXPERTS
Read Bio
Associate Professor Department of Chemical Engineering
University of Waterloo
Michael Pope, P.Eng.
Read Bio
Associate Professor Department of Chemical Engineering
University of Waterloo
Michael Pope, P.Eng.
Read Bio
Associate Professor
Department of Chemical Engineering
University of Waterloo
Michael Pope, P.Eng.
Prof. Pope is an Associate Professor in the Department of Chemical Engineering at the University of Waterloo (UW) and a member of the Waterloo Institute for Nanotechnology. He is a McMaster alumnus who went on to complete his PhD studies at Princeton University where he studied the production and processing of graphene-based materials into advanced batteries and supercapacitors. After working for two years as a research scientist at one of the world’s first graphene companies, US-based Vorbeck Materials, he joined UW and started the 2D Materials & Electrochemistry Group. His research focus is on improving large-scale exfoliation approaches and developing improved processing and integration strategies to incorporate exfoliated 2D materials into devices ranging from batteries to optoelectronics. Pope is the co-lead of an international research graduate training program entitled “Scalable 2D-Materials Architectures” or 2D-MATURE involving 19 co-PIs across Canada and Germany. He is also co-lead for the recently funded Ontario Battery and Electrochemistry-research Centre that houses infrastructure such as a battery prototyping lab dedicated to helping scale current and next-generation rechargeable battery technologies.
Michael Pope, P.Eng. I Associate Professor, Department of Chemical Engineering, University of Waterloo
Steve is Editor of The Electric, a publication on batteries and electric vehicles owned by The Information. He is author of The Powerhouse: America, China and the Great Battery War, and a senior fellow with SAFE, a renewable energy think tank.
Previously, Steve was a foreign correspondent in the former Soviet Union, running a bureau covering the Caucasus and Central Asia for The Wall Street Journal, and before that covering the region for The New York Times. Prior to that, he was based as a correspondent in Pakistan for Newsweek, and before that was posted to the Philippines. Before launching The Electric, Steve conceived and launched the Future newsletter at Axios.
The Powerhouse is Steve's third book, and was long-listed for FT Book of the Year in 2015. Previously, his book The Oil and the Glory, chronicling the struggle for fortune and power on the Caspian Sea, was selected by BusinessWeek as a Top 10 book for 2007. In 2008, Random House published Putin's Labyrinth, a profile of Russia through the life and death of a half-dozen Russians.
Steve LeVine I Editor, The Electric
Steve is Editor of The Electric, a publication on batteries and electric vehicles owned by The Information. He is author of The Powerhouse: America, China and the Great Battery War, and a senior fellow with SAFE, a renewable energy think tank.
Previously, Steve was a foreign correspondent in the former Soviet Union, running a bureau covering the Caucasus and Central Asia for The Wall Street Journal, and before that covering the region for The New York Times. Prior to that, he was based as a correspondent in Pakistan for Newsweek, and before that was posted to the Philippines. Before launching The Electric, Steve conceived and launched the Future newsletter at Axios.
The Powerhouse is Steve's third book, and was long-listed for FT Book of the Year in 2015. Previously, his book The Oil and the Glory, chronicling the struggle for fortune and power on the Caspian Sea, was selected by BusinessWeek as a Top 10 book for 2007. In 2008, Random House published Putin's Labyrinth, a profile of Russia through the life and death of a half-dozen Russians.
Steve LeVine
Editor, The Electric
Read Bio
Consultant Battery Electrochemist
Plug Life Consulting Ltd.
Dr. Euan McTurk
Dr. Euan McTurk is an consultant battery electrochemist who has been working on - and driving - EVs since 2009, including research into next-generation cell chemistries at the University of Oxford, pushing commercial lithium-ion cells to their limits at WMG, and building a state-of-the-art battery test facility in Edinburgh. Creator of the EV myth-busting YouTube channel Plug Life Television, Euan founded Plug Life Consulting in 2020, which provides technical, strategic and public outreach expertise to academia, business, government and industry for projects relating to battery tech, electric vehicles, energy storage systems and charging infrastructure.
Dr. Euan McTurk I Consultant Battery Electrochemist, Plug Life Consulting Ltd.
Read Bio
Consultant Battery Electrochemist
Plug Life Consulting Ltd.
Dr. Euan McTurk
David Booth, Driving’s Senior Writer, has a Bachelor’s degree in engineering complemented by decades working as an automotive journalist and commentator. He has a cynic’s view of politics, a child's wonder for anything powerful and an engineer's curiosity about how things work, all crucial for dissecting and disseminating the technology the industry constantly springs on us. And for the record, he thinks hybridization is the future, worships at the altar of supercars and absolutely adores his motorcycles, so his perfect vehicle is a 700-horsepower plug-in with two wheels.
David Booth I Senior Writer, Driving
Read Bio
Consultant Battery
Electrochemist
Plug Life Consulting Ltd.
Dr. Euan McTurk
David Booth, Driving’s Senior Writer, has a Bachelor’s degree in engineering complemented by decades working as an automotive journalist and commentator. He has a cynic’s view of politics, a child's wonder for anything powerful and an engineer's curiosity about how things work, all crucial for dissecting and disseminating the technology the industry constantly springs on us. And for the record, he thinks hybridization is the future, worships at the altar of supercars and absolutely adores his motorcycles, so his perfect vehicle is a 700-horsepower plug-in with two wheels.
David Booth
Senior Writer, Driving