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30%* of our leads and 50%* of buyers for our new homes originate from Savills and not via property portals.
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George Cardale, MRICS Head of Residential Development Sales +44 (0) 1179 100 351 gcardale@savills.com
Developing?
Welcome to our latest edition of our Regional New Homes Portfolio, showcasing a selection of the finest new homes for sale across the UK. At Savills we pride ourselves on selling a wide range of new developments from apartments in town, family houses in the country, through to waterfront homes and niche boutique developments. Our residential development sales teams comprise over 230 experts across 24 teams providing specialist knowledge and services for the consultancy, sales and marketing of new homes in the UK. We cover all aspects of the new homes and developments market, from open market sales to investment sales in the UK and South East Asia. Our teams work alongside our development and planning teams providing a joined up approach to ultimately achieve maximum value for our clients. I am confident that our teams can maximise the visibility of your development to both a local and global market. For further information please do contact our regional sales teams directly or use our contact form and we will be in touch.
Read what developers across the UK have said about their experience with Savills
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Hannah Lansdowne Director | Residential Development Marketing & New Business hannah.lansdowne@savills.com +44 (0)20 1234 5678
Last year we sold over 4000 new homes and 94% were sold off plan
The Savills brand, with its distinctive yellow and red logo, has a major presence in the British property industry and helps to promote confidence and trust. It delivers kudos when you sell your development through savills. We invest heavily in our brand and we are recognised as the lead Property Superbrand for the last 9 consecutive years. For more information on selling a new build home or related services click here.
We provide bespoke and fully-integrated services for landowners, developers, occupiers and investors across the development life-cycle. Our team of over 600 professionals across the UK offers an exceptional end-to-end service from identifying the right sites, gaining relevant planning permission through to advising and managing the design and build process through to selling or leasing developments.
We work with our clients throughout the process from conception to completion, ensuring that the scheme is optimally suited to the market. We will prepare a tailored sales and marketing strategy for your scheme with the aim of generating leads and converting those leads into sales quickly.
At Savills our aim is to add value to the development and sales process. Our teams specialise in providing consultancy advice on a range of residential schemes, from high end, boutique developments to large mixed-use regeneration projects. Last year we sold over 4000 new homes and 94% were sold off plan.
Our Services
Spring 2018 has seen the launch of the new Savills website, which offers a whole host of new functionality, including:
Source: Google Analytics Jan – Dec 18
Source: Google Analytics May 2018
Source: Google Analytics
Source: Google Analytics, May 2018
Source, Google Analytics Jan – May 2018
Source Connexity Hitwise, May 2018 – based on a custom category of estate agents including Knight Frank, Strutt & Parker, Hamptons, and Jackson Stops & Staff
We have seen a 21% increase in website traffic to new homes listings on our site during the first quarter of 2018.
The result was 94% more leads for our clients properties than the previous year.
The number of visits our website received for new homes pages exceeded 1.18 million last year, 39% more than the previous year.
We are continually increasing our investment into our digital media strategy driving traffic to the savills website, including SEO, Facebook/Instagram advertising, PPC and digital display advertising. 38.5% of online visitors to new homes originated from paid for digital marketing activity.
Our online property search is optimised for use on the iPhone and iPad, attracting over 750,000 mobile and tablet visitors per month.
savills.co.uk frequently receives over 1.3 million visits per month conducted from 212 territories around the world
market share
54.17%
With the majority of searches now starting on the internet, at Savills we are proud to be the most-visited independent agency website in the UK, with 54.17% market share for web visits vs our competitors.
Generating more leads for our clients
Improved property details pages which allows us to showcase property at its best, with key information “sticking” on the screen at all times The ability to search by road name, full postcodes, region, schools, train stations and more Enhanced search results so that a user can see property features at a glance A new map function, so that a property’s location can be easily seen and in the context of schools, stations and airports The ability to change a search area quickly by dragging the circle on the map Improved filtering to allow users to narrow their property search Higher visibility and access to our market-leading research and blog Improved methods of contacting Savills experts
View a full list of our services
Get a FREE up-to-date Market Appraisal of your development
Through our wider team, from the very beginning of the process, we can provide a service that can drive extra value out of a scheme. In the early stages we offer design, sales and marketing consultancy, during the sales phase we can provide guidance on the look and feel of a marketing suite and the elements which drive success as well as providing fully trained and qualified site sales staff. Towards the end we offer consumers services such as finance, insurance, development lettings, buyer care and our corporate services teams can assist the buyers from snagging right through to finding a tenant.
From start to finish...
In addition to our 25 new homes teams across the UK, we have a dedicated team specifically focused on driving applicants towards your development. We use our extensive database to source past clients and applicants and engage their interest towards your developments using targeted calling. In 2017, Savills Client Care team made some 92,000 calls, helping to sell over £50m worth of property.
UK based international sales and marketing team
Dedicated client care teams
Savills specialist UK based international sales and marketing team provides our clients leading advice to promote residential developments to an international audience. They can provide cost effective marketing solutions to ensure your scheme reaches the right audience in the right way. The international team facilitated an increase in sales of over 70% YoY via our specialist teams located in key locations across the Globe
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A cheaper pound is driving up international investor demand in major city centres. Domestic demand has been hit by tax changes, so UK investors are seeking out cheaper opportunities in smaller regional markets. Size matters to downsizers. The average new build downsizer flat is around 1,100 sq ft, almost double the market average of 625 sq ft. Value differences of up to £1.5 million are tempting growing families out of London. 44% of upsizers buy a home with four or more bedrooms.
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We understand the importance of research to ensure our teams are fully informed about the market. Savills Residential Research is a dedicated team with an unrivalled reputation for producing well-informed and accurate analysis, property research and commentary on all sectors of the UK’s housing market. Find our latest research below.
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House prices fell 0.3% in the UK in May, according to Nationwide, but this national average continues to hide wide regional variation. The fall negates the modest rise we saw last month and takes average house prices back to their level at the end December 2017. This rate of growth is slightly lower than our forecast for a 1% average price increase this year. This marginal price growth is likely to continue, with a majority of surveyors reporting a fall in house prices for the first time since September 2012 in the April RICS survey. Most continue to report falling numbers of new buyer enquiries and new instructions to sell, and while the number of surveyors reporting rising numbers has increased, they remain a minority. Early data from the Land Registry indicates a dip in transactions during Q1 2018 compared to the same period last year. This view is supported by a 9% fall in the number of mortgage approvals and is in line with our forecasts which anticipated 2018 to be a year of low activity. In February the Term Funding Scheme (TFS) closed, cutting off a source of cheap financing for banks. The TFS provided £127bn to all major banks following the vote to leave the EU and £59bn remains held by the banks. It was designed to encourage banks to pass on the base rate cut to lenders and its withdrawal coincides with an expectation of base rate rises this year. These influences are reflected in mortgage interest rates, with the two year fixed rate (at 75% LTV) now at its highest level since July 2016. Increases in mortgage payments will put more pressure on many households, but recent falls in inflation have led to real wage rises for the first time in a year. The GFK survey reported a two point rise in consumer confidence, indicating that there has been an improvement for many over the past month, although the measure remains in negative territory.
UK Housing Market Update - June 2018
Market activity weakens, but strong price growth remains for many
A key buyer group for new homes In recent years, a series of government-led initiatives have been introduced to help people take their first step on the property ladder. As a result, first time buyers form an increasingly important buyer segment for new build homes. According to UK Finance, first time buyers were responsible for more than 50% of all new residential mortgages issued across the UK in the first quarter of 2018. This translates to 81,000 mortgages with a value of £13.2 billion, a 6% increase on the first quarter of the previous year. Around 365,000 first time buyers completed on a mortgage in 2017 – the highest number since 2006. Reflecting this, first time buyers of Savills new homes have increased their share of the market by 4% during the past two years. But as the number of loans to first time buyers has increased, so has the income multiple, as people increasingly stretch themselves to get onto the ladder. Since 2009, the average income multiple for a first time buyer mortgage has increased 16% from 3.1 times the average income to 3.6 times. According to UK Finance, the average household income for a first time buyer is now £41,760. With affordability a major driver for many first time buyers, ensuring new homes hit the right price point and deliver the right product is key to maximising demand from this important group of buyers.
Market in Minutes: New homes and first time buyers
We look into the needs of first time buyers as they increase their share in the new homes market
House prices rose slightly in April, according to Nationwide, partially reversing the previous month’s fall. The 0.2% rise in April is in line with average monthly growth over the past 2 years, and with our forecast for UK house price growth of 1.0% in 2018. Surveyor price expectations have dropped to their lowest level since 2012, according to the RICS survey. This modest national average masks a more positive picture across most of the country. Transaction levels appear stable across most regions and are higher than they were three years ago. Activity levels and price growth remain weakest in the south and particularly in London, where there were 22% fewer transactions over the last year compared to the same period three years ago. London is also expected to see an economic slowdown in 2018, narrowing the growth gap between the capital and the rest of the country. But surveyor sentiment about supply and demand stabilised in April. The RICS survey suggests the downward trajectory of market activity in London may be coming to an end: surveyors reported rising demand for the first time in a year. Despite some improvement in surveyor sentiment, the GfK consumer confidence survey recorded the 28th consecutive month of negative outlook by consumers on their personal finances in April. This followed the announcement of disappointing Q1 2018 GDP growth of only 0.1%. The ‘Beast from the East’ gets the blame for this loss of productivity, prompting Oxford Economics to revise their annual GDP growth estimate down from 1.7% to 1.5%. These poor results led the Bank of England not to make the anticipated base rate hike in May, leaving it at 0.5%, with commentators now expecting the next rise in August.
Housing Market update - May 2018
Modest price growth supports stable activity
"Land in outer London has been in demand despite some developers moving beyond the capital."
Greenfield land values are edging up where house prices are rising, increasing by 0.8% in Q1 2018 and taking annual growth to 2.1%. This compares with 0.1% quarterly growth in Q4 2017 for the UK on average. Growth is focused in the Midlands and Scotland where house prices have continued to climb. UK urban land values increased by 4.0% in Q1 2018 taking annual growth to 6.3%. Demand for land in Birmingham city centre, Coventry, and London commuter towns has supported this growth. Regeneration, competition from the Build to Rent and student sectors, and London developers seeking opportunities beyond the capital, have contributed. Land in outer London has been in demand despite some developers moving beyond the capital. There are numerous bids for sites of around 100 plots with consent. These are from a range of developers, including housing associations and housebuilders. There is less demand for smaller sites in outer London, providing an opportunity for smaller private developers and housing associations. However, if this situation continues, the aspiration of the draft London Plan to deliver 24,600 homes per year on smaller sites over the next 10 years is unlikely to be met. In central London, hotel land values continue to climb while office and residential values have fallen or been flat. London hotel operational performance has stayed resilient in the face of Brexit, helping developer confidence.
Market in Minutes: UK residential development land
Urban land values grew strongly, notably in the Midlands, due to regeneration, competition from the Build to Rent and student sectors, and London developers looking beyond the capital.
Source: Savills Research using published accounts of 202 housing associations
Core margin improvements across the sector 2015/16 to 2016/17
...But they need to increase their housing output by a factor of four if they are going to deliver the sub-market rental homes we need. This isn’t helped by limits on grant or the rent cut (-1% each year for four years from April 2016). The last year has seen an impressive effort by associations to minimise the impact of the rent cut on operating margins and development capacity. But as the rent cut continues, the difficulty of maintaining investment in new homes will grow. Core margin* across the sector** increased by an average of over two percentage points in 2016/17 – from 32.3% in 2015/16 to 34.5% – despite being the first year with a 1% rent cut. This performance was delivered by a small increase in receipts – with newly built homes more than offsetting the impact of the rent cut – along with reductions in cost per unit. And it was broadly achieved across the whole sector, with LSVTs and northern-based associations delivering particularly large gains, but limited patterns regarding size of organisation. While this appears to be good news, there’s a big ‘but’. Many in the sector have highlighted that there were some one-off, large efficiencies to be made, to offset the rent cuts and protect development programmes in the short term. This low-hanging fruit can only be picked once, so future cost-cutting is likely to be more difficult.
Marginal Gains: Enabling Development Through Efficiency
* ‘Core’ margin refers only to social housing lettings, excluding market and shared ownership development and other social programmes. ** ‘The sector’ as represented by 202 associations for which we have analysed financial reports, representing over 95% of all stock owned.
Housing associations have a vital role to play in solving the housing crisis...
"Current transaction levels suggest high rates of stamp duty are unlikely to change, unless we have a wider review of property taxes."
Taxation. Interest rates. Political uncertainty. Probably the three factors having the biggest impact on the UK’s prime housing markets. The effect? That is more difficult to summarise in five words. Speak to our agents about current market conditions and they would probably go no further than saying it is good in parts. Most likely they would refer to a lack of urgency. This is reflected in our prime house price indices. Prices in London continue to decline, albeit gently. The weakness in that market has filtered into the commuter zone. Beyond that, prices have held up, though the rate of growth can hardly be described as electrifying. Let’s settle on it being price sensitive. And yet, HMRC and the Registers of Scotland recorded 19,300 sales of £1 million-plus properties in 2017. That is 1,000 more than in 2016, 1,400 more than in 2014 and 4,400 more than in 2007. It equates to one £1 million-plus sale every 27 minutes. These figures suggest the prime market is far from dormant, and when property is priced according to market conditions it will trade. So, we can probably say with some confidence that it is more of a buyers’ than a sellers’ market. But, as our indices and the distribution of £1 million-plus transactions show, it isn’t uniform, with the markets of Scotland and the North of England gaining momentum at this point in the cycle. We look at five more specific locations bucking the trend later in this report. So, there we have it, our summary of the impact in five words. Price sensitive. Buyers’ market. Generally.
Spotlight: Prime Residential
Lucian Cook summarises the UK’s diversely performing prime market with notable brevity. The factors driving its future, however, take a bit more time.
Rt. Hon. Nick Raynsford Chairman, NHBC Foundation
I hope that this latest research will prove to be of widespread interest, and also prove helpful to all those involved in the range of activities which together determine the shape and character of future housing developments.
We are without question at a defining moment for UK house building. The industry is facing a series of very important challenges. As well as the pressure to deliver more homes, we also need to focus on raising quality, a task made more demanding by current and projected skills and workforce shortages. We are also seeing major demographic changes and an increasingly diverse market with first-time buyers, upsizers, relocators, downsizers and those needing specialist accommodation, each with their own particular needs. How we respond to this complex and increasingly discriminating market lies at the heart of this important new research taken forward in collaboration between the NHBC Foundation and Savills. With feedback from over 5,400 new-home buyers across Great Britain, it explores what was important to them when they made their purchase. It identifies a set of core priorities and shows what is most important to different types of buyers. Unsurprisingly there are significant variations between the priorities of different groupings. First-time buyers are naturally concerned about affordability and the availability of Help to Buy is of high importance to them. Access to transport, including trains and buses, is of greater importance to those buying in central urban locations than those buying in suburban locations who attach greater priority to car parking. Upsizers have a particular interest in access to good local schools, while downsizers, who also tend to be older, put a greater emphasis on energy efficiency and access to local NHS services. Reaction from reviewers confirms the timeliness of this report as a contribution to the better understanding of the different buyer categories and what they are looking for. It tells us that the traditional approach, characterised as a disproportionate focus on the production of family homes alone, may no longer be a tenable business strategy.
Beyond location, location, location: priorities of new-home buyers
The results of this collaborative survey highlight what today's buyers prioritise when looking for a new-build home
Sales over £600,000 grew 12% between 2015 and 2016, compared with 31% the year before. Prime developers should target their product to specific customer groups to maintain high sales rates. Help to Buy continues to support the core new build market. Housebuilders must deliver housing below the £600,000 cap in desirable markets to access these buyers. 99% of Savills first-time buyers purchase properties under this value.
50%
The percentage of Savills new homes buyers moving out of London that were upsizing
£269,000
The average purchase pricefor a UK investor in 2017, down from £296,000 in 2015
£1.5 million
The potential saving in upsizing from prime central London to popular destinations such as Oxford and Cambridge
Spotlight: New homes: new perspectives
New home transactions are growing, but slower than before. And with lower investor demand, it’s more important than ever for developers to know who is buying new homes and where they are buying them.
The open market and social landlords are not meeting the needs of around 25% of older households. International benchmarks suggest we should provide purpose-designed housing for 15% of elderly households. This means we need 1.4 million of these homes in the UK. The open market provides housing for older people that have housing equity and can afford to downsize into a purpose built property. Around 40% of households could afford to downsize and have at least £50,000 left over, assuming they can find one of these scarce properties. Social landlords provide for the least well-off, by offering rented sheltered housing for older people. This accounts for a further 35% of the elderly population. This leaves a housing gap of 300,000 “squeezed middle” households*, wealthy enough to own their own home but not wealthy enough to leave it. There may be space for them in rented sheltered housing, but this is seen as a last resort due to (often unfair) perceptions of low quality and poor design. Homeowners will often only move into sheltered housing if health or financial pressures force them to. Meanwhile, older households are left with their wealth tied up in ageing properties they are not able to maintain or heat, with little cash available to help pay for care costs.
Different people, different products
Spotlight: Housing for Older People
Rented sheltered housing does not meet the needs of 25% of older households. Social landlords can help plug the housing gap and produce an attractive new revenue stream by building shared ownership retirement housing.
Rural
With uncertainty dictating rural market sentiment into 2018, scale, efficiency and diversity of income will play a key role.
Residential
The decline in mortgaged buy to let investors will create opportunity in the build to rent market, while investment focus will shift to the regions.
Commercial
Summary
As risk aversion remains a major trend, income-producing asset classes such as warehouses and student accommodation will grow in popularity.
The uncertainty over the UK’s future relationship with the EU will continue to cast a shadow over economic growth throughout 2018, leading to a more cautious outlook amongst investors across all sectors. However, although sentiment and activity may be subdued, it doesn’t mean investment will stop. Property remains a safe haven for capital preservation, and demand for prime, secure investments will be as keen as ever. Yields on many commercial property sectors, for example, are higher than those in much of Europe. Although the pace of recovery will be dictated, to a large extent, by Brexit, investors are exploring new opportunities. So, while the mortgaged buy-to-let sector is in decline, there is fresh impetus in the multifamily market. In the commercial sector, a shortage of prime stock is leading investors to seek secure income in alternative assets. Even in the rural and farming sector, which is highly sensitive to the outcome of Brexit negotiations, assets such as renewable energy and agritech offer potential for future gains. Given the economic climate, making the right investment is crucial. This report outlines the findings of our expert research teams across the commercial, residential and rural sectors. We believe it will help inform your future investment decisions.
Spotlight: UK Cross Sector Outlook
Welcome to the 2018 Savills Cross Sector Outlook, in which our team of research experts forecast the top performers and key trends across each sector
Today the Government published its draft revisions to the National Planning Policy Framework (NPPF) for consultation, one year on from the publication of the Housing White Paper (HWP). This announcement is the biggest shake-up of planning policy since the introduction of the NPPF in 2012. Both the Prime Minister and Secretary of State spoke at the launch, highlighting the current political importance of housing and planning. In the full report, we look at the extent to which key policy proposals from the HWP have made it into today’s revisions to the NPPF. It illustrates a real consistency of approach from Government. The main addition to the HWP proposals is the announcement on viability, with a Draft Planning Practice Guidance for Viability also published. More detail and clarification will come in the revisions to the Planning Practice Guidance to be published later in the week, including how the standard approach to housing need will work. It’s only when we see these details that we can assess the potential impact of the changes on the delivery of new homes and how far they are likely to take us towards solving the housing crisis. The consultation runs until 10th May.
Briefing Note: Draft revisions to the National Planning Policy Framework
Transport has a key role to play in the delivery of new homes. As people look to move to a new area, a transport hub can fuel residential demand and, consequently, house price growth. Stations that have seen the largest increase in passenger use over the last two years are those that have seen larger volumes of new homes delivered – areas such as Aylesbury Vale Parkway and Didcot Parkway. Areas such as these have, on average, seen house price growth that is 5% higher than neighbouring areas over the past five years. As people continue to move out of London, improvements to infrastructure can provide an opportunity for developers to take advantage of the demand for new homes in commuter locations.
Market in Minutes: New Homes and Infrastructure
Transport improvements trigger higher demand
The latest new homes property market news and opinions from our renowned industry experts.
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A run of sales at a new development in a leafy Glasgow suburb has revealed a growing number of home buyers who are ready to embrace a car-free life. After only a week on the market, more than 50 per cent of the apartments at the car-free Notre Dame development in the West End of the city have been sold.
Car-free developments: for healthier, cleaner and greener living
People are living longer and the population is ageing. While the effects of this are only just beginning to play out on Britain’s wider economy, they are already affecting the housing market.
UK's ageing population needs new homes to meet changing needs
When buyers are looking at areas in which to begin their property search, ease of travel to and from work, school and local amenities is often high on the list of considerations. Improving transport hubs, whether that be faster connections, new routes or better stations, also have an effect on delivery of homes and house prices. Our own research has shown house price premiums within 2km of improved infrastructure can be as much as 22 per cent.
Transport improvements trigger higher demand for new homes
Savills research shows that the number of people aged over 65 is set to increase from 550,000 to 1.4 million by 2037, an increase of at least 100,000 every five years. Many will be looking to trade in their family home and downsize. But, there is a new kind of downsizer at large in the UK housing market – one who is not only cash-rich, having amassed considerable property equity from the sale of the family home, but is also energetic, modern, outward-looking and young at heart.
The new downsizer's wish list
Over a third of purchasers in new developments in London in 2016 were over the age of 50, compared with just one fifth of buyers in 2013. This makes sense as older generations are downsizing from multistorey family homes once the kids have flown the nest, in some cases to free-up capital to help millennials step onto the housing ladder.
Cutting-edge technology is being used to sell new homes to the over 50s
While the foundations of the next new build home or office block are being dug, archaeologists can take the opportunity to delve down into our history. Since 1990, developers in the UK have been obliged to fund archaeological exploration before they start building – and by doing so have uncovered secrets of how we used to live.
How new developments are revealing Britain's past
When the Heathrow to Paddington section of London’s new Elizabeth line opens in May 2018 it will serve not just to shrink the capital (journey time between the two will be a mere 23 minutes), but also add value to neighbourhoods close to stations along the route. This will create a number of property hotspots – the hottest of which promises to be Ealing.
Crossrail to create new West London hotspots
House price growth in many ot the UK's key regional cities has out-performed London over the last year, according to land registry data analysed by Savills research team.
The rise of the regional cities: Manchester, Edinburgh and Birmingham
Over the past few years Manchester has firmly established itself as one of the UK’s most dynamic cites for investment, boasting increasing office take-up and benefiting from rising house prices. Here are some of the key reasons why Manchester is proving attractive to home-grown and overseas investment.
The rise of the Northern Powerhouse
Don’t take our word for it…
Developer of The Picture House Apartments
David Lewin Medinbrand Ltd
I'm very pleased with the service to date. Competent, knowledgeable and enthusiastic - and most importantly achieving sales.
Stephen Green Future Heritage
We have worked with the Savills team in Bath for several years and have always found their input to be constructive, creative and well informed.
Bath
Bernice McKenna Acorn Property Group
Savills work professionally and efficiently with us as part of a seamless team which enables us to maximise our results and achieve the best development and sales potential we possibly can. They have an exceptionally professional and knowledgeable team who provide us with the most detailed and up to date market information which assists us in designing developments which we know will match market demand.
Simon Peck Robert Weston Ltd
It has been an absolute pleasure working together with Jane and her team at Savills in Winchester. Overand above providing the professional and friendly service we have come to expect from Savills, Jane’s team in particular have taken us under their wing: taking personal interest in all aspects of our projects, from design input to finishing touches, gently steering us in the right direction, supporting us through the tough times and celebrating the highs with us.
Samuel Doswell Drew Smith Homes
Drew Smith Homes are always delighted to engage Jane Kennerley and her team to dispose of our newbuild homes; the commitment and hard-work of their residential development staff ensures that all aspects of sale from initial enquiry to completion are handled meticulously. Jane will maintain constant communication during every stage of the sales process to ensure that both us as client, as well as our purchasers, are well appraised and can subsequently progress matters in the most diligent fashion. We wouldn’t hesitate recommending the Winchester office as they befit the renowned service that Savills offer throughout the UK and beyond.
Rob Carter Millgate (Winchester) Ltd
Without doubt there is only one person in Winchester who I would trust with our New Homes. Jane is exceptionally well connected with the new buyers looking in Winchester and she consistently impresses me with her understanding of the state of the market and the requirements of her applicants. Dealing with Savills gives me the confidence that our properties are being promoted to both local, national and international house buyers but most importantly it is the team in Winchester that consistently exceed my expectations.
Winchester
Steven Allenby Sales Director Barwood Homes
Karen and her team manage to blend beautifully, the right balance between total professionalism and a genuinely personable, friendly service in everything that they do. We appreciate their straight talking, their attention to detail and most importantly the delivery of what they promise to provide. We really enjoy working with them.
Ian Ashcroft Director Lucy Developments
We’ve used the Oxford new homes team since Lucy Developments started in 2010. We’ve always been impressed by their realistic sales forecasting, their specification and marketing advice and the quality of service they provide, not just to us as the client but also to our purchasers.
Oxford
James Hopkins Executive Chairman Hopkins Homes Ltd
I have worked with Richard for more than 20 years and value his no nonsense, straightforward approach as well as his wide-ranging knowledge of East Anglia and the new homes market. Hopkins Homes have instructed Savills on numerous schemes and we are consistently impressed with the professional, dedicated service Richard and his team provide.
Simon Muirhead ICIOB Director Badger Building Ltd (E. Anglia)
We have and continue to work with Frances selling a number of our residential developments in Norfolk and Suffolk. We have always found her local market knowledge, customer service and attention to detail to be exemplary. We would not hesitate to recommend Frances and Savills and thank them for their continued hard work.
Norfolk
Guy Macklin Managing Director Derek Warwick Developments
George has really helped us get involved with Savills. This relationship started with New Homes and has quickly progressed to the land, licensed leisure and planning teams through George’s careful introductions. The professionalism and expertise in Savills is second to none and I am grateful to have this resource on tap for our business.
Mark Ruckwood Managing Director Pathways Developments
I have known George for over 5 years now and in that time he has been nothing but a true property professional and trusted advisor to all of us here. His introductions to the heart of the Savills teams has resulted in 2 land purchases, both of which we will be re-selling with him
Steve Griffin Construction Director Roxan Construction Ltd
Over recent years, our business has been associated with many of the well-known Marketing Agents across the South Coast, however Savills and in particular George Long’s drive and enthusiasm as marketing and sales professional sets him apart from his competitors and is in a league of his own. His guidance and expertise certainly made a huge difference in achieving our goals and we are most grateful to him.
Dorset
Jonathan Lewis Group Sales Director Weston Homes PLC
A dedicated and professional New Homes team that always deliver
Hattie Bacon Sales & Marketing Director Enterprise Property Group
We have worked with the New Homes Team at Savills for many years and have always found them to be extremely professional, communicative, efficient and helpful. The personal attention to detail and the quality of service has always been excellent
Cambridge
Simon Baston Director Loft Co
The New Homes team have represented Loft Co on various schemes. They intuitively understand property at all levels; demonstrating full comprehension of the whole process from inception through to sales. Our company works in a complex and niche market and we need someone who can think laterally and be extremely professional with boundless energy - Caroline and the team fits our remit every time.
Lawrence Dovey Director Doublet Holdings
We dealt with the new homes team on our development ‘The Retreat, Llandaff’. From start to finish the team greatly assisted from helping choose finishes, advising on marketing, dealing with enquiries and converting sales through to handover and liaising with buyers; they gave professional advice with a personal touch, not just to ourselves but to the purchasers of the apartments.
Cardiff
Seb Kemp Oakford Homes
Oakford Homes have been working with the Savills Residential Sales team in Guildford for over 12 months on our development called Abingworth Meadows in Thakeham. Working closely with both Jo Judge and Harvey Herrington, they have provided clear and concise market knowledge, not only in the surrounding area but also across the wider region. In addition, they continually provide creative and fresh marking ideas in order to help attract potential purchasers to Abingworth Meadows and at the same time promote the Oakford Homes brand.
Nikki Gibbard Helical Bar
Savills always deliver and their advice and consultancy has proved to be invaluable at each stage of the project. From well-researched and considered market advice to expert design consultancy and the fulfilment of last minute requests for reports, they always deliver on time and on point. The team are extremely professional yet hugely enjoyable to work with.
Hinesh Chawda Life Less Ordinary (LLO)
We have worked closely with Daniel in our development in Guildford. It has been refreshing to work with someone who is really driven to sell and looks for innovative ways to market real estate. We are always kept up to date with progress and feel that he has provided a professional and personal service throughout. Only wish he was working at the local estate agents in our other development.
Guildford
Nicky Chapman & Bellway Kent Division Sales Team
Savills Sales Team Just a little note to say a BIG thank you for all your hard work and support at ‘1811’ this year. Many Thanks
Kent
Gordon Coster Ambassador Group
We are currently working with Jennifer Goldie on our most prestigious project to date, Park Quadrant Residences, where Jennifer continues to impress us with her extensive market knowledge, professionalism and enthusiasm. Her forward thinking attitude was key when engaging with buyers who experienced our Virtual Reality headset, a key tool for securing sales during the first phase of the development. We will continue to be a sound business relationship with Savills and look forward to working on future projects with Jennifer and her team.
Graham Aggett Applecross Creations
I have been very impressed with Carole's professional approach and her detail on design, specification and supporting sales research.
John Dickie, Director Dickie & Moore Homes Ltd
We have worked with Jennifer Goldie on several projects and always found her knowledge, professionalism and enthusiasm a major asset in the marketing and selling process.
Glasgow
Lee Barnard Sales & Marketing Director Hopkins Homes
Jeremy Prior Hill House Invest
Sensible and pragmatic advice and a service delivered with a passion for providing the highest levels of professionalism to both client and purchasers. Always happy to go that extra yard which few other agents are prepared to do – this is why Savills are the agent of choice.
The Savills’ new homes team offer us a first class service. Their knowledge and expertise in selling new homes is market leading and their service invaluable. The team are a joy to work with and are always focussed on the job in hand.
Essex and Suffolk
Graham Aggett Applecross Creation Ltd
Edinburgh
As a property developer with well over 30 years’ experience, I have been delighted with the professional attitude and service provided by the Savills team in Edinburgh. This service includes providing market research for new developments and detailed information on comparable sites when pricing support is required. The quality of the sales team is invariably appreciated by the customers which leads to good pre-sales and normally a good rate of sale in line with expectations. I have continued to recommend Savills to other developers and private individuals on the basis that I believe they are currently the best selling agent in the market for both new homes and existing properties. The success of the Savills website statistics is a good testament to the market perception of their brand.
south west & wales
east of england
south east england
North west & scotland
Residential property transactions are the most significant any of us ever undertake. But whether you’re buying as an investment or for your next home, purchasing an apartment in town, a house in the country, Savills team of experienced estate agents can guide you through process.
Insider knowledge and passionate advice from agents who know their patch inside out.
Welcome to our latest edition of our Regional New Homes Portfolio offering some of the finest new homes for sale throughout the UK. Whether you are considering a family home, a buy-to-let, accommodation for the children near the UK’s top universities, a pied à terre or an apartment with fabulous amenities, we have a variety of developments both completed and off plan for you to choose from. From viewing properties and finding your next home, to finalising your mortgage and the completion of sale, our residential development sales teams will be on hand to advise you every step of the way. For further information please do contact our regional sales teams directly or use our contact form Many thanks for choosing Savills for your search.
From viewing properties and finding your next home, to finalising your mortgage and the completion of sale, our residential development sales teams will be on hand to advise you every step of the way. With over 25 dedicated new homes teams across the UK all over the UK, our teams know your desired area inside out. We’re passionate about our patches, and can give you first-hand insider knowledge of what it’s like to live in your chosen area and how to find the right new home for you.
Buying?
• Market in Minutes: Prime London residential markets May 2018
• Spotlight: Prime Residential April 2018
• Market in Minutes: Prime country residential markets
• Housing Market update: May 2018
In-depth research and analysis into residential development property market trends, forecasts from our specialist research teams, and market leading commentary to help you make the right property decisions.
Annual house price movements Source: Savills Research
“Prime markets in Edinburgh and Glasgow have arguably had their best market conditions for 10 years”
On average, prices in the prime country residential markets remained flat during the first quarter of 2018, with a fall of 0.1% over the year. However, this figure masks regional variations. Political and economic uncertainty, together with the prospect of gradually increasing interest rates, have meant both a lack of urgency among buyers and low levels of stock being brought to the market by sellers. Generally, that means there has been no significant imbalance between supply and demand to drive prices in either direction. Yet some areas have had stronger activity and there are instances of competitive bidding for the best properties in the best locations.
Market in Minutes: Prime country residential markets
Static figures conceal pockets of stronger activity
Current transaction levels suggest high rates of stamp duty are unlikely to change, unless we have a wider review of property taxes.
Lucian Cook summarises the UK’s diversely performing prime market with notable brevity. The factors driving its future, however, take a bit more time
Spotlight: Prime Residential April 2018
Prime hotspots across Britain | Rental performance | Five-year forecasts
“We expect the market to remain price sensitive for the remainder of this year and 2019”
Prime London house price movements | Since the 2014 peak, the price of higher-value properties has been more affected than lower-value ones. Source: Savills Research
Since 2014, prices of prime housing in London have gradually declined, which has continued at the beginning of 2018. In the first quarter of the year, values slipped by a further 0.8% on average, and are now 9.8% below their 2014 peak. In high-value markets, this has been even more marked, with values in central London down 16.9% over almost four years. Marylebone is the one market to buck the trend, with demand spurred on by the value it offers compared with other prime central locations. Elsewhere in the prime London markets, higher-price properties have been more affected than lower-value ones (see below). This has favoured the markets east of the City.
Market in Minutes : Prime London residential markets May 2018
Market remains price sensitive
If you're tired of moving into fixer-uppers, or purchasing older properties that turn out to have problems hidden beneath their period charm, why not consider a new residential development? Buying new comes with a number of specific advantages, including:
Next: Thinking of Developing
After a new-build property has been purchased, a period of snagging ensues. Put simply, this refers to any issues which may arise after the builders have left, such as chipped paintwork, a loose door handle or a faulty hinge. If anything isn’t up to standard, then this is the time to flag it up with the housebuilder.
The advantages of buying a new build property
In plain English: Snagging
With many people unable to access the property ladder the Government has implemented a number of initiatives to help. One of these is Shared Ownership, which assists individuals who can’t afford the mortgage on 100 per cent of a home by offering the opportunity to purchase a share of a property instead. This proportion can range anywhere from 25 to 75 per cent and rent is paid on the remaining share.
In plain English: Shared Ownership
Most people have probably heard of the term ‘service charge’ and although the meaning is fairly self-explanatory, what sort of thing does it cover and what should you look out for?
In plain English: Residential service charges
If you're buying a new build home, perhaps inspired by this week's New Homes Week, you are likely to come across a host of industry terms and phrases – some will be familiar and others less so. Here are some of the most common terms and what they mean for your purchase.
Our guide to new homes terminology
If you’ve made up your mind to move and know that you want to live in a house that’s newly built, then it’s possible you’ve already registered your interest in a particular scheme with a developer or agent.
Open days at new homes can help ease the strain of house hunting
The latest new homes property market news and opinions, plus helpful guides and top tips from our renowned industry experts
Opinions
View the full London Development Portfolio
gcardale@savills.com +44 (0) 1179 100 351
Click here to view regional office contacts
For more information contact:
George Cardale, MRICS Head of Residential Development Sales
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Disclaimer
Produced by Real Media Group
* All prices are correct at time of print and subject to change ** Please note many of the images included in this document are computer generated images (CGIs) and are for indicative purposes only Savills, their clients and any joint agents give notice that: 1. They are not authorised to make or give any representations or warranties in relation to the property either here or elsewhere, either on their own behalf or on behalf of their client or otherwise. They assume no responsibility for any statement that may be made in these particulars. These particulars do not form part of any offer or contract and must not be relied upon as statements or representations of fact. 2. Any areas, measurements or distances are approximate. The text, images and plans are for guidance only and are not necessarily comprehensive. It should not be assumed that the property has all necessary planning, building regulation or other consents and Savills have not tested any services, equipment or facilities. Purchasers must satisfy themselves by inspection or otherwise. 3. These particulars were prepared from preliminary plans and specifications before the completion of the properties. These particulars, together with any images that they contain, are intended only as a guide. They may have been changed during construction and final finishes could vary. Prospective purchasers should not rely on this information but must get their solicitor to check the plans and specification attached to their contract.
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