increase in sales
Optimize investment and maximize return
Channel mix and content optimization: Who, when & what to promote across channels. Maximize return on MCM investments. Capture ROI insights per brand and by channel so you know if your activities are effective, and how they compare to the competition.
Target the right HCPs to:
Improve your multichannel marketing strategy to:
Focus on the channels that work best for different markets or therapeutic categories
Improve your competitive position
Invest in the right mix of promotional channels for each HCP
Shorten the path to Rx by delivering the right promotions at the right time.
Identify high-impact Healthcare Professionals
IQVIA’s HCP MCM Optimization solution helps you stay competitive and ensures the appropriate channel mix to drive sales.
Make an impact
It’s not unusual to have multiple promotional channel options, but do you always know your return on investment? And do you understand how your competitors’ promotional benchmarks can affect your positioning and strategy?
What are the most appropriate channels in which to participate? Are better-performing competitors using channels differently and how should you respond?
Should specific channels be discontinued? What is the most appropriate effort to be employed in specific channels as well as overall?
How it Works
Apply machine learning techniques to quantify impact and pinpoint HCPs with the greatest sales potential. Advanced analytics leverage multiple complex data sets to identify important targets that would have been easily overlooked by traditional methods.
The IQVIA Promotional Mix solution helps you stay competitive and ensures the appropriate channel mix to drive sales.
A top pharma company in the UK wanted to conduct promotional impact analyses across channels to maximize return. Using IQVIA’s MCM Optimization solution, they learned how to adjust their channel investments, increasing sales 10-15% while maintaining the same budget.
IQVIA Channel Dynamics + Xponent prescription data and all available activity data.
When planning HCP promotions, accurate targeting is critical to ensuring efficient personal and non-personal promotional investment
Focus promotional investment on key prescribing decision makers as well as HCPs who influence a broader network.
How it Works
Quick and efficient target identification.