Optimize your ROI over time to:
Optimize your promotional spend and quickly respond to changing market demands
Optimize your future promotional budget based on performance
Ensure your investment is hitting the right targets and the right channels
Real-time Rx data + Promotional investment history.
Refined and efficient multichannel marketing campaigns that leverage
Staying competitive long term means monitoring your promotional mix over time. Learn what’s working, fix what's not, and refine by channel.
How it Works
Maintain your competitive position in the marketplace and pivot nimbly as markets evolve
Make an impact
30% increase in conversions over an 8-week period.
IQVIA uses near real-time results and advanced analytics to respond to changing market dynamics and anticipate future market trend
Using IQVIA's Promotional Optimization solution, a top pharma client optimized their channel strategy through regular refinement, increasing sales in a specific market by 30% over an 8-week period.
We apply machine learning techniques so you can make immediate course corrections and maximize ROI.
Current contribution of your promotional channels to sales Incremental ROI
How it Works
IQVIA uses near real-time results and advanced analytics so you can respond to changing market dynamics and anticipate future market trends.