Delta Airlines partnered with RAD AI to source and activate a diverse mix of
popular New York City based influencers from verticals such as travel,
lifestyle, adventure, fashion and more.
Delta Airlines painted a billboard in NYC with several famous worldly
backdrops. The influencers were asked to create content for Instagram using
the wall and then capture a photo to use as a dating profile picture. The
messaging behind the activation was that worldly travelers are more likely to be
swiped right and that Delta has more flights from New York City than anyone else.