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Internet Retailing Whitepaper
US Consumer Holiday
Shopping Trends
Influencer Marketing eBook
Single’s Day 2022 Insights
Find additional retail insights, strategies, and case studies below.
MORE RESOURCES
Entenda o comportamento do seus consumidores em tempo real
Este foi um ano de altos e baixos, da saída das restrições da pandemia à inflação e incerteza.
E o comportamento dos consumidores reflete isso.
Consumidores estão começando a procurar os presentes antecipadamente para ajustar aos seus orçamentos. Eles estão mudando sua forma de consumir. Já é nítido que os hábitos de consume e suas listas de presents de natal vão estar bem diferentes neste fim de ano.
Abaixo, você encontra dados atualizados em tempo real sobre a nossa rede, separados por categorias e com insights da Rakuten Advertising de afiliados e anunciantes dos Estados Unidos, Canadá, Reino Unido, França, Alemanha, Brasil e Austrália.
Escolha seu país no menu principal para navegar entre os países e descubra as tendências de tráfego mais recentes
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Dados e insights do e-commerce em
2022 pela rede Rakuten Advertising
A MAIOR TEMPORADA
DE COMPRAS DO ANO
VAI COMEÇAR!
TENDÊNCIAS DO VAREJO PARA O FIM DE ANO
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ENTRAR EM CONTATO
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especialista em marketing de performance.
Afiliados: uma forma
resiliente de gerar receita
Case Study:
Lancôme & Dealmoon
Internet Retailing Whitepaper
Tendências de compras de Fim de Ano de consumidores estadunidenses
eBook Marketing
de Influenciadores
Insights Dia dos Solteiros 2022
Encontre mais insights para o varejo, estratégias e cases studies abaixo.
MAIS RECURSOS
The 2022 click data below in red will update hourly until December 3 and show
a deeper dive into some key vertical trends in the regional network.
PUBLISHER Click TrendS
The 2022 click data below in red will update hourly until December 3 and show
a deeper dive into some key vertical trends in the regional network.
ADVERTISER Click TrendS
The 2022 click data below in red will update hourly until December 3 and show
a deeper dive into some key vertical trends in the regional network.
Tendências de cliques do editor
Os dados em vermelho de 2022 abaixo serão atualizados diariamente até 3 de dezembro
e mostrarão tendênciais em verticais chaves para a rede
NÚMEROS DE CLIQUES ANUNCIANTES
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Live 2022 e-commerce
updates and insights from the Rakuten Advertising Network
WELCOME TO
THE BUSIEST SHOPPING SEASON OF THE YEAR!
HOLIDAY RETAIL CLICK TRENDS
Get to know your shoppers -
in real time
For the best possible experience, live data feeds are only available to view
on a desktop computer.
Singles' Day, an unofficial holiday originating in China as Double 11, has now become one of the most popular 24-hour shopping events around the world. Track this year’s Singles' Day shopping data and compare with last year’s trends in our live charts—all updated in real time.
EN | PT
CONTACT US
To learn more, contact us to speak to
a performance marketing expert.
Live 2022 e-commerce
updates and insights from the Rakuten Advertising Network
WELCOME TO
THE BUSIEST SHOPPING SEASON OF THE YEAR!
HOLIDAY RETAIL CLICK TRENDS
Get to know your shoppers -
in real time
For the best possible experience, live data feeds are only available to view on a desktop computer.
Compare last year’s holiday shopping trends with this year’s live data feed of network and category-level insights from Rakuten Advertising for publishers and advertisers across the US, Canada, UK, France, Germany, Brazil, and Australia—all updated in real time.
Este ano
Ano passado
* Rede Rakuten dados de cliques 2021 & 2022. A linha de tendências do ano passado foram mudadas para se alinharem com Black Friday e Cyber Monday. As datas e horas do gráfico BR são mostradas em UTC. A hora local é UTC -3
Vestuário e Acessórios
O vestuário teve um bom crescimento anual no quarto trimestre, mas as vendas não acompanharam os níveis de 2020. A Cyber Week caiu em relação ao ano anterior,
exceto a Cyber Monday, que subiu 10%.
Lojas de departamento
As vendas aumentaram em relação ao ano anterior durante todo o ano
e continuaram no quarto trimestre, em que as vendas aumentaram mais de 90%.
Beleza e Cuidados Pessoais
As vendas de marcas de beleza aumentaram 30% YOY para a Cyber Week, com o melhor
crescimento ocorrendo na Black Friday, em que os pedidos aumentaram 44% YOY.
Todas as verticais
Na semana anterior à Black Friday, houve um crescimento de vendas de 22% em relação ao ano anterior, pois os compradores aproveitaram as vendas antecipadas para evitar o estresse dos longos tempos de envio.
Números de cliques diários: Cyber Week
vestuário e acessórios
lojas de departamento
beleza e cuidados pessoais
Todas as verticais
vestuário e acessórios
lojas de departamento
beleza e cuidados pessoais
Todas as verticais
13/11
14/11
Mon
18/11
Fri
21/11
Mon
25/11
Black Friday
28/11
Cyber Monday
2/12
Fri
3/12
Números de cliques diários: Cyber Week
Conteúdo/Subrede
Este ano
Ano passado
Este ano
Ano passado
Cupom
Este ano
Ano passado
Ofertas
Este ano
Ano passado
Loyalty/Rewards
* Rede Rakuten dados de clique 2021 & 2022
This Year
Last Year
* Rakuten Network same store click data, by hour, 2021 & 2022. Last year's trendlines have been shifted to align with Black Friday and Cyber Monday. US Chart dates and times are shown in UTC. Local time is UTC-5.
Home Improvement
Although housewares and small appliances is a top selling category over
the holidays, recently it has struggled to beat 2021 highs.
Housewares
Heading into the big holidays in Q4 is a great time for the home improvement category.
High End/Luxury
November's total luxury sales increased 44% since 2020. During Cyber Week,
sales increased 26%, while AOV increased by $38 compared to last year.
Footwear
Footwear is a top pick for holiday gifts and also shows great YOY growth.
Food & Drink
Food and drink gifts in Q4 are always very popular. In Q4 2021,
the category grew by over 30% YOY.
Department Stores
As consumers shop earlier in the week, pre-Black Friday department store sales between Tuesday and Thursday grew by 11% YOY, while AOV increased by $20 to $128.
Beauty & Personal Care
Beauty's AOV grew to $122 this year, a $13 increase from last year.
Cyber Week sales increased 11% YOY.
Apparel & Accessories
Apparel experienced a steady increase in sales since 2019. Cyber Week 2021
saw a 10% YOY increase in total sales along with a 7% higher conversion rate.
All Verticals
Most of 2021, the US affiliate network was up YOY for total sales,
and Holiday 2021 sales did not disappoint.
Advertiser Holiday Shopping Dayparting Trends: Cyber Week
Home
Improvement
Food & Drink
Housewares
High End/Luxury
Footwear
Department Stores
Beauty &
Personal Care
Apparel & Accessories
All Verticals
Home Improvement
Food & Drink
Housewares
High End/Luxury
Footwear
Department Stores
Beauty &
Personal Care
Apparel &
Accessories
All Verticals
13/11
14/11
Mon
18/11
Fri
21/11
Mon
25/11
Black Friday
28/11
Cyber Monday
2/12
Fri
3/12
Publisher Holiday Shopping 2022 Click Trends: Cyber Week
Content/Subnetwork
This year
Last year
This year
Last year
Coupon
This year
Last year
Deals
This year
Last year
Loyalty/Rewards
* Rakuten Network same store click data, by day, 2021 & 2022.
11/13
11/14
Mon
11/18
Fri
11/21
Mon
11/25
Black Friday
11/24
Thanksgiving
11/28
Cyber Monday
12/2
Fri
12/3
Publisher Holiday Shopping 2022 Click Trends: Cyber Week
Content/Subnetwork
This year
Last year
This year
Last year
Coupon
This year
Last year
Deals
This year
Last year
Loyalty/Rewards
* Rakuten Network same store click data, by day, 2021 & 2022.
This Year
Last Year
* Rakuten Network same store click data, by hour, 2021 & 2022. Last year's trendlines have been shifted to align with Black Friday and Cyber Monday. AU Chart dates and times are shown in UTC. Local AU time is UTC+10 AEDT.
Pets
Shopping for pet products has seen incredible growth YOY, doubling
in Q4 2021 and growing by 16% YOY in Q3 2022.
Home Improvement
Home Improvement has continued to grow since 2019. This trend continued
during Cyber Week 2021 with over 40% YOY growth.
High End/ Luxury
Luxury sales in Australia were lagging below 2020 levels but did show remarkable
20% YOY growth during Cyber Week, with its peak day on Cyber Monday.
Footwear
Footwear has struggled to match the surge in sales in 2020 and 2021.
Food & Drink
A top growth vertical over Q4 2021, recently this category has struggled to beat 2021 sales.
Apparel & Accessories
The months leading into November 2021 were trending up by 25% YOY.
This trend continued during Cyber Week, where Apparel was up 33% YOY vs 2020.
All Verticals
APAC increased orders for their advertisers over Cyber Week and increased
sales by 25% YOY from Black Friday to Cyber Monday.
Advertiser Holiday Shopping Dayparting Trends: Cyber Week
Pets
Home
Improvement
High End/Luxury
Footwear
Food & Drink
Apparel & Accessories
All Verticals
Pets
Home Improvement
High End/Luxury
Footwear
Food & Drink
Apparel &
Accessories
All Verticals
13/11
14/11
Mon
18/11
Fri
21/11
Mon
25/11
Black Friday
28/11
Cyber Monday
2/12
Fri
3/12
Publisher Holiday Shopping 2022 Click Trends: Cyber Week
Content/Subnetwork
This year
Last year
This year
Last year
Coupon
This year
Last year
Deals
This year
Last year
Loyalty/Rewards
* Rakuten Network same store click data, by day, 2021 & 2022.
This Year
Last Year
* Rakuten Network same store click data, by hour, 2021 & 2022. Last year's trendlines have been shifted to align with Black Friday and Cyber Monday. DE Chart dates and times are shown in UTC. Local time is UTC -1.
High End/ Luxury
Sales for luxury items had been trending up most of 2021, but the
vertical did not have any YOY sales growth during Cyber Week.
Consumer Electronics
Consumer electronics was down in Q3, but should have a strong Cyber Week,
as electronics are always popular gifts.
Apparel & Accessories
The growth trend starting in 2019 continued during Cyber Week 2021, with
over 26% YOY sales growth for the week, growing the most on Cyber Monday.
All Verticals
Sales within the German network have increased due to the growth of online
shopping and more publishers expanding into Germany.
Advertiser Holiday Shopping Dayparting Trends: Cyber Week
High End/Luxury
Consumer
Electronics
Apparel & Accessories
All Verticals
High End/Luxury
Consumer Electronics
Apparel &
Accessories
All Verticals
13/11
14/11
Mon
18/11
Fri
21/11
Mon
25/11
Black Friday
28/11
Cyber Monday
2/12
Fri
3/12
Publisher Holiday Shopping 2022 Click Trends: Cyber Week
Content/Subnetwork
This year
Last year
This year
Last year
Coupon
This year
Last year
Deals
This year
Last year
Loyalty/Rewards
* Rakuten Network same store click data, by day, 2021 & 2022.
This Year
Last Year
* Rakuten Network same store click data, by hour, 2021 & 2022. Last year's trendlines have been shifted to align with Black Friday and Cyber Monday. FR Chart dates and times are shown in UTC. Local time is UTC -1.
High End/ Luxury
Sales of Luxury goods in France increased over 40% for most of 2021 vs. 2020. Although during Cyber Week, that trend reversed, and it was down YOY except for Cyber Monday, where the vertical was up over 30% vs. last year.
Department Stores
During Cyber Week, luxury sales were down YOY except for Cyber Monday,
where the vertical was up over 30% vs last year.
Apparel & Accessories
Sales were down in the months leading into Cyber Week YOY, but Cyber Week
was up YOY by 20%, primarily due to a solid Black Friday.
All Verticals
During Cyber Week 2021, from the Wednesday before Black Friday to Cyber Monday,
orders increased by 35% and sales by 42% YOY in the French network.
Advertiser Holiday Shopping Dayparting Trends: Cyber Week
Department Stores
High End/Luxury
Apparel & Accessories
All Verticals
High End/Luxury
Apparel &
Accessories
All Verticals
This Year
Last Year
* Rakuten Network same store click data, by hour, 2021 & 2022. Last year's trendlines have been shifted to align with Black Friday and Cyber Monday. CA Chart dates and times are shown in UTC. Local time is UTC -4.
Toys
Toys has continued YOY growth from Q4 2021 through Q3 2022.
Sporting Goods
Sporting good has seen tremendous growth YOY upwards of 65%
Housewares
Kitchen and household gadget sales increased in Q3 by 18% YOY.
High End/ Luxury
Luxury sales doubled YOY in Q3 of 2021, as people with minimal
financial concerns continue to buy as prices increase.
Footwear
Footwear grew 18% YOY during Cyber Week 2021, but in Q3 2022
that growth has continued to climb to over 35% YOY.
Department Stores
In Q3 of this year, department stores increased their sales by 28% YOY.
Beauty & Personal Care
Beauty continues to make a come back after a surge in 2020.
Apparel & Accessories
Apparel is always a very popular category during the holidays, topping
the list of items people shop for year after year.
All Verticals
In 2021, shoppers were eager to take advantage of early sales
to avoid the stress of long shipping times.
Toys
Sporting Goods
Housewares
High End/Luxury
Footwear
Department Stores
Beauty &
Personal Care
Apparel & Accessories
All Verticals
Toys
Sporting Goods
Housewares
High End/Luxury
Footwear
Department Stores
Beauty &
Personal Care
Apparel &
Accessories
All Verticals
Advertiser Holiday Shopping Dayparting Trends: Cyber Week
13/11
14/11
Mon
18/11
Fri
21/11
Mon
25/11
Black Friday
28/11
Cyber Monday
2/12
Fri
3/12
Publisher Holiday Shopping 2022 Click Trends: Cyber Week
Content/Subnetwork
This year
Last year
This year
Last year
Coupon
This year
Last year
Deals
This year
Last year
Loyalty/Rewards
* Rakuten Network same store click data, by day, 2021 & 2022.
This Year
Last Year
* Rakuten Network same store click data, 2021 & 2022. Last year's trendlines have been shifted to align with Black Friday and Cyber Monday. UK Chart dates and times are shown in UTC. Local time is UTC0.
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
13
14
15
16
17
18
19
20
21
22
23
24
THANKSGIVING
BLACK FRIDAY
CYBER MONDAY
25
26
27
28
29
30
1
2
3
Toys
In Q3 of this year, toys has almost doubled in total sales over 2021.
Sporting Goods
Footwear was down YOY for sales during Cyber Week 2021 compared
to 2020 but was up compared to 2019's sales.
Jewelry
The jewelry category is always a popular choice in Q4.
Home Improvement
Home improvement continues to be a popular sector online,
with the category growing by 74% YOY in Q3.
High End/Luxury
Luxury sales continue to grow in Q3, as people with minimal financial
concerns continue to buy as prices increase.
Department Stores
Cyber Week 2021 had a 20% YOY increase in sales, with Cyber Monday
having the highest YOY growth at 28%.
Beauty & Personal Care
Beauty spent much of 2022 playing catch up to its rapid growth during
the pandemic, but it is expected to reach Q4 2021 levels.
Apparel & Accessories
Leading into Q4 2022, the apparel vertical was trending up 50% YOY.
That trend should continue as we head into Cyber Week.
All Verticals
Ultimately, Black Friday won the weekend in 2021, with top honors for clicks,
orders and sales, but the Wednesday before had the highest AOV and conversion rate.
Advertiser Holiday Shopping Dayparting Trends: Cyber Week
Toys
Sporting Goods
Home
Improvement
High End/Luxury
Jewelry
Department Stores
Beauty &
Personal Care
Apparel & Accessories
All Verticals
Toys
Sporting Goods
Home Improvement
High End/Luxury
Jewelry
Department Stores
Beauty &
Personal Care
Apparel &
Accessories
All Verticals
Publisher Holiday Shopping 2022 Click Trends: Cyber Week
Content/Subnetwork
This year
Last year
This year
Last year
Coupon
This year
Last year
Deals
This year
Last year
Loyalty/Rewards
13/11
14/11
Mon
18/11
Fri
21/11
Mon
25/11
Black Friday
28/11
Cyber Monday
2/12
Fri
3/12
* Rakuten Network same store click data by day, 2021 & 2022
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
13
14
15
16
17
18
19
20
21
22
23
24
THANKSGIVING
BLACK FRIDAY
CYBER MONDAY
25
26
27
28
29
30
1
2
3
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
13
14
15
16
17
18
19
20
21
22
23
24
THANKSGIVING
BLACK FRIDAY
CYBER MONDAY
25
26
27
28
29
30
1
2
3
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
13
14
15
16
17
18
19
20
21
22
23
24
THANKSGIVING
BLACK FRIDAY
CYBER MONDAY
25
26
27
28
29
30
1
2
3
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
13
14
15
16
17
18
19
20
21
22
23
24
THANKSGIVING
BLACK FRIDAY
CYBER MONDAY
25
26
27
28
29
30
1
2
3
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
13
14
15
16
17
18
19
20
21
22
23
24
THANKSGIVING
BLACK FRIDAY
CYBER MONDAY
25
26
27
28
29
30
1
2
3
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
13
14
15
16
17
18
19
20
21
22
23
24
THANKSGIVING
BLACK FRIDAY
CYBER MONDAY
25
26
27
28
29
30
1
2
3
Department Stores
