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Learn how The Clymb increased email revenue by 71%
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Learn how Business Insider increased pageviews by 200%
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With the constant evolution of consumer behavior and preferences, publishers continue to struggle to increase revenue. After having experienced explosive audience growth in a time when consumer attention is at an all-time low, Business Insider turned to Sailthru to increase revenue by developing long-term relationship with individual readers.
Increasing Response and Revenue from Email
With Sailthru, Business Insider’s website dynamically adjusts to every reader in real-time. No two readers receive the same onsite recommendations and no single reader is served with the same recommended content twice.
Sailthru’s technology serves both personalized content recommendations and subscription calls-to-action, and has become Business Insider’s second most effective onsite acquisition driver.
increase
in email clickthrough
lift in ad
click rates
With millions of readers, Business Insider knew that the answer to increasing revenue was to deliver a better, more personal email experience.
By partnering with Sailthru to understand the interests and behaviors of every individual and automate personalized email content, advertising and delivery time, this leading publisher went from just developing audiences to developing sustainable revenue.
Retaining and Monetizing Audiences Through Modern Engagement
Director of Business
& Audience Development
Lifting Subscriptions, Pageviews and Re-circulation Traffic
boost in
web content recirculation
Increase
in email clickthrough
increase
in content clickthrough
lift
in ad click
rates
increase
in content clickthrough
boost in
web content recirculation
I would definitely recommend Sailthru—their personalization technology has gotten so accurate that my mom, who is a Business Insider email subscriber, thinks that I select the stories for her personally."
Breton Fischetti
CUSTOMER SUCCESS
Key Results:
Craig Schinn
Personalized product and content recommendations
Reduction
in churn
Lookalike model building to drive social acquisition
Craig Schinn,
Moving from batch marketing to 1:1 engagement
Continuing to grow revenue with Sailthru
In-app personalized recommendations
Sailthru isn’t just a technology company, it’s a competitive differentiator. I highly recommend Sailthru to retailers looking to deliver on a multichannel strategy, advance email marketing and personalize the customer experience."
Craig Schinn
Immediately After Combining Personalization and Predictions:
Lift in revenue per thousand emails sent
Key Results:
Increase in total email purchases
SENIOR DIRECTOR OF ECOMMERCE
With Sailthru, The Clymb now engages every individual customer with a modern, personalized experience. By combining email and web data to build unique customer profiles, The Clymb identifies the interests of every customer, predicts which individuals will purchase, and automatically delivers the message that’s most likely to result in revenue.
Onsite-specific purchase predictions
Optimized Acquisition
Onsite Personalization
Advancing customer segmentation
Prior to Sailthru, we were unable to cost effectively deliver and manage behavioral-based email; now it delivers 70% of our email revenue, which has increased by 15% since switching to Sailthru. Every marketing technology touts personalization, but Sailthru enables a fully dynamic experience for every one of our customers. Nobody else can match this.
Sailthru allowed us to level jump to where we needed to be and what they have coming to market will allow us to once again make another jump. Not only are they ahead, with the products being fully integrated, legacy vendors just can't compete. I highly recommend them to any IR 500 retailer or anyone who wants to be there.
Increase in email revenue
Within 90 Days of Turning on Sailthru’s Personalization:
Mobile Personalization
Senior Director
Of Ecommerce
Personalized push notifications
CUSTOMER SUCCESS
Personalization increases email revenue month-over-month
SENIOR DIRECTOR OF ECOMMERCE