On the Eve of Hosting the 2022 World Athletics Championships, Team USATF Sets the Standard for Diversity and Competitive and Commercial Success
The sport of track and field has always been a fan favorite at the Olympics and one that has been dominated by the United States.
Since the birth of the modern Olympics in 1896, Team USATF (USA Track & Field) has been the most successful team in the world, winning 335 track and field gold medals, almost five times more than second-place Russia, with 71 gold medals.
In 2012, Max Siegel became the fourth CEO in Team USATF’s history. Siegel, a former executive in the NASCAR world, has enacted innovative programs that have raised Team USATF’s cultural and commercial trajectory.
During Siegel’s decade of successful leadership, Team USATF posted record budgets in four years – 2015, 2016, 2018 and 2021. With that, Team USATF has increased prize money awarded at its events to record levels, including more than $1.2 million for the Olympic Trials. Payments for the programs and support of elite athletes account for 60% of the association’s budget.
For the first time in history, the World Athletics Championships will be held in the United States. Hosted by Team USATF and Oregon22, the World Athletic Championships Oregon22 will take place July 15-24 at Hayward Field at the University of Oregon, Eugene.
Team USATF’s GROWTH Trajectory
We have a unique ability
in USA Track & Field to give commercial platforms, but we also have cultural impact.
USATF’s success continues to propel the federation to new heights.
WHY PARTNER WITH USATF?
"I like to think with our team that we try to over deliver. We’re very realistic, but we try to over deliver on that value proposition."
CEO of USA Track & Field
When this regime came in they began to teach us how to be professionals, how to connect with partnerships and they started drawing those parallels of value.
2008 Olympic Bronze Medalist
CEO of USA Track & Field
In addition to its competitive and commercial success, Team USATF has attentively created a professional environment that reflects its athletes and community. It is the most diverse national governing body (NGB) in the U.S. Olympic Movement.
USA Track & Field is the country’s only NGB with a Black CEO and COO plus women in the CFO, CMO and CRO positions. In the senior management ranks, those with titles of director or higher, 56% are women and 44% are minorities.
The Country’s Most Diverse NGB
" The first thing we wanted to do was realign the organization with its mission, to commit to excelling on the commercial side in the same manner our elite athletes were on the world stage."
In 2028, the U.S. will host the Summer Olympic Games in Los Angeles. In preparation, Team USATF developed Journey to Gold, a strategic roadmap to the first Summer Olympics on U.S. soil since Atlanta 1996, more than 30 years ago.
JOURNEY TO GOLD
RACING TO THE FUTURE
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MOST DIVERSE NGB
In the last 10 years, over the three previous Olympic Games – 2012 London, 2016 Rio de Janeiro, 2020 Tokyo (held in 2021) – Team USATF won 86 medals, including 30 gold.