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Blogging
77% of internet users
read blog posts.
There are 31.7 million bloggers
in the U.S alone.
Five Benefits of Blogging
Blogging creates the potential for viral traffic and exponential market growth.
Create Opportunities for Sharing
Brand awareness is a crucial element of marketing, and blog posting will allow you to show your followers a personal side of your business. Blogging will give your customers a sense of corporate standards, business characters, vision and your company’s personality.
Connect People to Your Brand
Blogging helps you become an authority about your industry. It is one of the best ways for your potential customers to see the knowledge and experience you have gained in your field.
Establish Your Business as an Industry Leader
Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. It’s a good way to build trust with your audience through quality content that they find relevant.
Develop and Strengthen Relationships With Existing and New Customers
Blogging produces fresh and relevant content with one of the most straightforward and inexpensive methods for business.
Your Website is Missing Information and You Can’t Make Updates Easily
Using blogging as a marketing strategy gives you 13 times more chance of achieving your return on investment (ROI).
68.5% of buyers say a blog section makes a website more credible.
Increasing your blog posts by 100% gives you a 300% increase in traffic.
57% of marketers say they gained new customers through blogging.
Blogs are considered the fifth most trustworthy online source type.
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