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Come see us at SXSW
Austin Motel 1220 S Congress Ave
We’re reimagining the iconic Austin Motel to reflect the spirit of three Soho neighborhoods – London, New York, and Hong Kong. Think poolside games, happy hours, DJ sets, and can’t-miss events - the premiere of our first short film The Soul of Soho, a Hong-Kong themed night market, anad an epic night of drag bingo hosted by some of America’s favorite queens.
Looking for a boost to get you ready to take on SXSW? Swing by our Recharge Room to get a CBD facial, play poolside games and watch Culture Trip series in our Screening Room. Then finish the day with the premiere of The Soul of Soho and an after-party with London vibes courtesy of DJ Paul Sethi.
RSVP
March 9-11
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THE SOUL OF SOHO
SATURDAY
Looking for a boost to get you ready to take on SXSX? Swing by for a CBD facial at our Recharge Room, play poolside games and watch Culture Trip series in our screening room. Finish the day with the premiere of The Soul of Soho and an after party you won’t forget.
NIGHT MARKET
SUNDAY
On day two, we partner with Austin's Chelsea Francis to curate an intimate networking lunch and panel. See what the future holds with a Tarot reading and after sundowners by the pool, we bring Hong Kong to Austin with the SoCo Night Market. Head down for dim sum, drinks, killer local wares, and a one-of-a-kind experience.
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SATURDAY NIGHT
Drop by on day two to meet Austin's Chelsea Francis at an intimate networking lunch and panel. Then see what the future holds with a tarot reading before we bring Hong Kong to Austin with the SoCo Night Market. There'll be inspired dim sum and drinks, killer local crafts and a one-of-a-kind experience.
SUNDAY NIGHT
Come see what makes Soho in SoCo the place to be on our final, blowout day. Boss Babes will curate an unmissable networking lunch and panel. Then live music – including some Austin faves – kicks off an epic night of drag bingo hosted by none other than Bob the Drag Queen and Manila Luzon from "RuPaul's Drag Race."
DRAG BINGO
MONDAY NIGHT
Culture Trip is bringing Soho to SoCo and the iconic Austin Motel for three full days to celebrate our US debut and the premiere of our first original film, The Soul of Soho. Network – or relax – all day and party all night in a swank space transformed with all the energy, creativity and fun of Soho.
HRS
SECS
Culture Trip is bringing Soho to SoCo for three full days to celebrate our US debut and the premiere of our first original film, The Soul of Soho. Network – or relax – all day and party all night as we transform the iconic Austin Motel into a swank space with the all the energy, creativity and fun of Soho.
