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To Measure Your Website’s Performance
5 Tools
These tools are not the hot, new 'flavor-of-the-month.' We picked them because they are established resources that are relevant for any industry.
attract the right visitors
convert those visitors
be found in search
represent your brand
It has to do so many things...
It's the most critical piece of marketing "machinery" you have.
Here at WBG we have a saying:
Your website is
your workhorse.
Setting up the following 5 tools will help you measure your company's website performance across three critical areas:
USABILITY.
TRAFFIC.
sEarch.
Over 210,000
companies of all sizes use Hotjar to better understand their customers.
What's next:
Form Analysis
Polls
Heatmaps
Recordings
Why you need it:
I'm not sure. I need help!
Set up Hotjar on your website
The data will help you know where people are clicking, where they're not, and how visitors are interacting with your site. Hotjar helps you understand what users care about and where they want to click on your site by visually representing their clicks, taps and scrolling behavior.
What it is:
Hotjar uses heatmaps, recordings and other feedback tools to paint a 'big picture' of your site's strengths and weaknesses from a user standpoint.
#1
A word from our expert
Hot Jar
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Raven Tools Integrates with
20+ Data Connectors
What's next:
Why you need it:
I'm not sure. I need help!
Set up Raven Tools for your website
Raven helps you find and fix your SEO problems with its site auditor. Raven crawls your site to mine information about onpage SEO issues - things like meta descriptions and page titles. It also helps you get ready for sales and marketing meetings by creating reports with performance metrics from your other platforms such as Google Analytics, Search Console, AdWords, Facebook, Bing Ads and more.
What it is:
Raven Tools is a suite of search engine optimization tools for link building, research and reporting.
#2
A word from our expert
Raven Tools
41%
helped a leading sauna manufacturer increase leads by
What's next:
Why you need it:
I'm not sure. I need help!
Set up HubSpot Free on your website
Its easy-to-use interface and reporting empowers even the smallest manufacturing marketing teams to analyze, test and make website changes on the fly. Improve your sales team's lead intelligence with lead flows, collected forms, kickback emails, dashboard reports and more.
What it is:
HubSpot Marketing Free is an automated marketing software and website/blog platform that provides powerful, comprehensive data about website traffic, and actionable suggestions on how to improve performance.
#3
A word from our expert
HubSpot Marketing Free
You can also use Google Analytics to track your social media performance
What's next:
Why you need it:
Google Analytics
I'm not sure. I need help!
Set up Google Analytics for your website
Put simply: to set your benchmarks. Google Analytics helps you understand who is coming to your site, where they're coming from, when they're coming, how long they stay, what they're doing while they're there, and why they're leaving. You can also track your competitors websites to see how your site stacks up against theirs.
What it is:
A free tool from Google that is an absolute must for every manufacturing website that provides reporting on your website traffic over time.
#4
A word from our expert
Google My Business helps make sure your business looks great on Google Search, Maps and Google+ for free.
What's next:
Why you need it:
I'm not sure. I need help!
Set up Google Search Console on your website
It tells you how Google views your website. It gives you reporting on how you appear in search, ranking, click-through-rate, crawl data and search traffic. If you need another reason: you will not improve SEO without the data that Google Search Console provides. Also important for you: Google My Business helps make sure your business looks great on Google Search, Maps and Google+ for free.
What it is:
Google Search Console is a collection of tools that helps lay people, as well as tech-savvy webmasters and marketers understand their website performance in the Google search index.
#5
A word from our expert
Google Search Console
Uncertain how to measure your data?
Not sure what you should do next? We can help!
Talk to one of our analytics experts
Remember, you can't manage what you don't measure!
Next Steps
Now that you know what needs to be set up, take a minute to think about the business cases we presented in each video. Share the videos with your boss or your team to help them understand how companies just like yours are using these tools to understand what's working and what's not -- and what to fix first.