Co-Create to be Great
Design Sprint FTW
"Thought leadership is about solving, not selling. People wake up thinking about their problems, not your product. In our research, Thought Leadership Disrupted, only 28% of marketers cited helping their audience become more knowledgeable as a primary objective. True thought leaders don’t push product; they understand their audience and share ideas to help them tackle issues."
Human to Human Engagement
VP Sales | Pandora
Porsche 911 Carrera
- metallic grey
"When content promotion is treated as an afterthought, it's like putting water in your gas tank. To supercharge content reach, take the time to create an amplification strategy that is creative, optimized and focused on the customer experience."
Focus on the Now of Search
The Misfit Advantage
"Become a First-Person Marketer, someone who looks at a list of email addresses and sees people, with needs, interests, goals and attitudes, not just records in a database. They use email addresses to identify customers across channels and incorporate data to sharpen their targeting and messaging. The more marketers who do this, the better off we all will be."
"While every brand is facing the same challenge: where should we spend our time? Stop debating the platforms and which one is better (ex: Instagram vs. Snapchat) and start placing a higher emphasis on engaging your community, including prospective customers, on the platforms where they live through content that’s fun, creative, or educational. Storytelling is the new content marketing."
"Design thinking compels marketers to leverage the creativity of those around them. To make your next campaign truly innovative and deeply relevant, brainstorm—or better yet, do a "design sprint"—with colleagues in other departments that interact with your customers differently than you."
Digital Marketing Strategist | SEMRush
Audit Your Reputation
1963 Chevrolet Corvette Stingray
To help you supercharge your marketing success, we've reached out to some of the most trusted voices in the digital marketing world for their advice. Companies like 3M, IBM, Pandora, BMC Software, Thomson Reuters, Schwinn, Adestra, TopRank Marketing, SEMrush and The Economist as well as experts like Seth Godin and Ann Handley have shared their advice in a variety of digital marketing disciplines
Hello Digital Marketers!
CEO | TopRank Marketing
Thank you to the talented marketers that contributed to this collection of marketing quotes and insights. We hope these tips have provided some thoughtful direction about how you can win the digital marketing race.
Of course, if you want to upgrade your marketing from supercharged to turbocharged, check out TopRankBlog.com, the only blog ranked as the #1 content marketing blog three times by Content Marketing Institute.
To tap the best marketing mechanics in the digital marketing world for your marketing needs, visit us at TopRankMarketing.com
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"Purpose and authenticity are the connective tissue between brands and customers. Create that connection by speaking with ideal customers face-to-face. Organize insights from conversations into their questions, feelings, and actions so you can fully optimize the customer experience."
| IBM Watson Marketing
Associate Marketing Manager | Schwinn Bicycles
"You're more powerful than you imagine. In our new connection economy, it's the misfit who has an advantage. The artist that we seek out, the maker of ruckuses.
What we need are your generosity, hubris and insight. The true voice that you've been hiding... the world is ready for it now."
When Voice Replaces Touch
Content Specialist | 3M
Clean Data = Smarter Insight
Manager Social Media Business Communications | Thomson Reuters
Best Selling Author
1963 Chevrolet Corvette Stingray Split-window Coupe in Sebring Silver with a 327 V8 (fuel-injected, 4-speed)
Aston Martin - Vanquish
Human to Human
Tesla Model S
Founder & CEO | Genuinely
Honda Element (For dogs and kids and shuttling back and forth to the cabin, I have not found its equal)
Supercharge Content Reach
UX Lead | Salesforce Pardot
Design Sprint FTW
"Be relevant in the moment! Use Google Analytics and Search Console to find the top pages driving non-brand, organic traffic and conversion. Improve engagement on page by adding or updating the content to focus on the now. Build internal links to those pages from new or existing content that supports that topic."
"Consider the future importance of Audio. When Voice replaces Touch as the way we communicate using screen-less connected devices, marketers will need new strategies to build their brands. Audio is the one medium which reaches consumers across any device, any time, to deliver true cross-platform messaging."
SVP, Global Managing Director, Marketing Solutions | The Economist Group
Clean Data & AI
Chief Content Officer | MarketingProfs
Less is Better
VP Marketing Insights | Adestra
Help Audiences Get Smarter
"Be human – influencers do not want to work with a brand that treats them like a commodity. Invest a bit of yourself and humanize your brand. This dedication and compassion will keep your influencers active, loyal, and engaged, even when the contract is complete."
"Be proactive in your social listening and then engage with a purpose. Remember that you're a human writing to other humans - be real, be transparent, and take your time with one-on-one interactions. People don't want to hear from a lofty brand figurehead, they want to hear from a person. Be a person."
Less is Better
Decked out Jeep Rubicon
Director of Agency Marketing | TopRank Marketing
"To understand how your customers experience your products and brand online, run a search for your flagship products on all the social networks. If you don’t understand and like everything you see, you need to work on digital reputation management, starting with a detailed audit of the existing accounts."
1966 mustang convertible
- fire engine red
"What's one thing marketers can do to supercharge how they approach content for marketing?
Supercharge your marketing by (ironically) doing less.
Why? "Well, less is more, Lucrezia: I am judged,” wrote poet Robert Browning a century and a half ago.
In modern marketing parlance (probably an idea Browning couldn’t fathom!), Less Is More means
you focus on creating less content that will have greater impact.
Content that has real value for your audience.
Content they will love.
And content that will sustain your organization,
and (importantly) that you can be proud of.
Sounds like too lofty a goal? Too high a bar? Not
in my view. (And that’s what I’ll be talking about
"When experimenting with new machine learning applications from technology vendors, make sure you have LOTS of good data (clean and comprehensive) or the machine output of analysis, content or recommendations may be of low confidence, or worse - wrong or inconsistent with your brand."
Head of Global Social Media | BMC Software
Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales.
"When buyers are overwhelmed with information and distrustful of advertising, marketers can improve reach, trust and engagement by co-creating content with peers, experts and influencers. If you want content to be great, ask your brand’s community to participate!"
Optimize Experience with Authenticity
The Now of Search
Voice vs. Touch
Are you ready to get supercharged?