a better holiday
perform
deliver
count
Make it
Q4 is here. Make it Count.
It’s never too late to make an impact.
React faster with
Offline Measurement
With offline measurement, you can see the impact of your digital ads
on in-store purchases and store traffic in real time.
Artificial Intelligence
Artificial
Intelligence
Connected
TV
Conected
TV
OFFLINE Measurement
OFFLINE Measurement
Increase ROAS
Ensure your digital campaigns
get credit for driving offline conversions
Real Time Optimization
Use real-world insights to inform
digital optimizations
in real time
In-store customer data
in your digital dashboard
Real World Insights
In-store customer data in
your digital dashboard
Use this data to
optimize your campaign performance
4
Offline metrics
flow into your reporting dashboard
3
Our data partners track real-world customer conversions
2
1
The Trade Desk
serves an ad
How Offline
Measurement Works
With Connected TV, engage audiences with the impact of traditional television and the precision of digital while they stream their holiday favorites.
Break into a new channel with Connected TV
Get primetime spots in
major league sporting events and awards shows
Live Events
Access our premium
CTV partners and advertise alongside major shows
and events
Premium Inventory
Control how often
consumers and households see each ad across every digital touchpoint
Frequency Control
Deliver targeted CTV ads
and extend campaigns to other household devices
with data-driven insights
With Koa™, The Trade Desk’s AI, you can be more confident that your campaigns are set
to perform.
Outperform with Koa AI
Drive more conversions and lower your CPAs
Lower CPAs by up to 40%
Uncover new, high-value audiences faster than ever before.
Reach more customers with AUDIENCE PREDICTOR
Drive more
conversions
and lower
your CPAs
Lower CPAs by up to 40%
Uncover new, high-value audiences faster than ever before.
End the quarter strong.
Start the new year right.
Audience Expansion Rate
reach with Koa
20.39
6.88
Single vendor
Koa Identity Alliance™
3X
Select the best cross-device vendor match for every impression.
Extend your reach by up to ~3X
Target more devices
Identity Alliance
Audience Expansion Rate
reach with Koa
20.39
6.88
Single vendor
Koa Identity Alliance™
3X
Select the best cross-device vendor match for every impression.
Extend your reach by up to ~3X
Save up to 20%
of your budget
Bid lower, based on historical pricing trends, while maintaining win rate.
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Capture more savings with
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