Partner with Travel Leaders Group, and its full family of global brands, and discover the impact of connecting with the most powerful travel selling force in the business.
MENU
Travel Leaders Group Awards and Accomplishments
Marketing + Event Opportunities
Programs
Benefits of Being a Travel Leaders Group Partner
Who is Travel Leaders Group?
CLOSE
Travel Leaders Group is a collection of 22 leading travel brands, including the market leaders in entertainment, luxury leisure and executive corporate travel.
click below to learn more
Partner with Travel Leaders Group and its full family of global brands. Discover the impact of connecting with the most powerful travel-selling force in the business.
One of the only travel partners combining the volume of a TMC with the premium yield of the top luxury leisure agencies in the world, all with average ADR’s above market average. Unique advisor and client segmentation and partnership opportunities, including award-winning print and digital engagement opportunities.
• •
Watch our overview video
Click to see our family of brands
Travel Leaders UK
Agency Services
Travel Agencies
All
Corporate & Meetings
Long term partnership model that aligns and rewards partners making an investment in Travel Leaders Group’s advisors through training, data exchange, education, product quality, rewards and recognition. The foundation of which is based on partnership tiers including:
Click below to learn more.
True Partnership
Supplier Portal
Quarterly Leadership Updates
Automated Promotion Distribution
The Hotel Daily
TRUE PARTNERSHIP
Highly-PreferreD
Preferred
Participating
Receive 5-7 partnership objectives, a strategic marketing plan to support objectives and Travel Leaders Group investment to support A dedicated account manager to collaborate on travel industry strategy, assist in navigating TLG, ensure placement in all applicable programs and provide opportunities to maximize partnership A dedicated strategic marketing manager with deep product knowledge who will constantly evaluate marketing performance and optimize distribution and communication to align with contractual objectives Priority marketing, including biasing opportunities at all business units Preferred placement in supplier and program marketing (where applicable)
• • • • •
Receive 3-5 partnership objectives, marketing plan to support, and dedicated account manager Marketing product expert to ensure investments and calendars are aligned with core objectives Access to business unit marketing opportunities Office access, where available
• • • •
The ability to communicate with advisors through Travel Leaders Group Hotel marketing opportunities (excludes business unit specific marketing) Eligible to participate in conferences
Partners will have the ability to catch up on the latest news and updates happening within Travel Leaders Group and its full family of brands, view marketing resources, connect to RFPs and manage promotions visible to Travel Leaders Group advisors and travelers.
(Exclusively available to Travel Leaders Group partners.)
Exclusive Offers
Brands and individual properties will have the ability to manage special offers and promotions to all Travel Leaders Group advisors in one tool. Promotions will be integrated into advisor education and merchandising platforms, including the SELECT website, business unit intranets and the Hotel Daily microsite. Offers and messaging can be tailored per business unit, providing enhanced visibility to advisors and their travelers.
Central resource hub for hotel information across Travel Leaders Group Personalized per business unit and accessible through each business unit’s intranet Provides brands and individual properties opportunities for visibility and engagement with Travel Leaders Group advisors
• • •
Each quarter, partners receive a newsletter and an invitation to join a webinar with leadership focusing on:
Brand updates Program updates Partner news, tools and resources Upcoming events
EXAMPLES
marketing opportunities
Partners who provide exclusive offers, such as enhanced commission of at least 15%, extended stay opportunities such as fourth night free and additional value-added consumer benefits will be eligible for increased marketing support at no additional cost. Exclusive offers must be available only through the applicable hotel program and not publicly available to consumers through any other booking party. Offers must also be bookable for a minimum three-month period upon launch to advisors to qualify for the additional marketing.
Exclusive offers must be available only through the applicable hotel program and not publicly available to consumers through any other booking party. Offers must also be bookable for a minimum three-month period upon launch to advisors to qualify for the additional marketing.
Examples of exclusive offers may include:
Percentage off Best Available Rate Additional night(s) complimentary Enhanced commission such as 15% commission on rooms, 20% commission on suites Fixed discount such as $50 USD off Value-added consumer amenities such as spa credit or airport transportation
EXAMPLEs
*Promotions must be loaded to the hotel’s applicable program.
*Inclusions are determined based on overall value of the promotion for advisor and consumers.
Enhanced Commission logo and ability to filter on advisor-view of the SELECT website, including the branded versions for Protravel International, Tzell Travel Group and ALTOUR Listing in program e-newsletters, plus designation as an Enhanced Commission partner if applicable Inclusion in the Enhanced Commission directory page on The Hotel Daily, plus featured position on the microsite Targeted Business Unit level communication where applicable (ie/ intranet banner ad, e-newsletter listing, office communication)
These marketing opportunities are designed to maximize visibility across Travel Leaders Group’s network of 52,000 advisors and 6,000 agencies and may include:
ABOUT
click here to view potential marketing opportunities
The following programs are your exclusive connection to Travel Leaders Group’s entire 52,000-strong network of leisure, luxury and corporate advisors including ALTOUR, Andrew Harper Travel, Protravel International, Tzell Travel Group, Nexion Travel Group, Travel Leaders Network, Travel Leaders Corporate, Lufthansa City Center, Tzell Travel Group UK, Protravel International UK, Colletts Travel and Barrhead.
Worldwide Hotel Program
SELECT Experiences
SELECT Hotels & Resorts
Inclusive of the following:
Invite-only program, offering exclusive VIP consumer and advisor benefits Hand-selected by Travel Leaders Group leadership, including industry experts from ALTOUR, Andrew Harper Travel, Protravel International, Tzell Travel Group and the Travel Leaders Group Hotel Division
RFPs & Rate Loading
Eligibility
Inclusions
Competitive, value-added amenity program made up of the world’s most distinguished luxury and premium properties. The program offers exclusive amenities, creating memorable experiences for consumers who book through their trusted Travel Leaders Group advisor.
GDS distribution – the SELECT proprietary rate codes are utilized by more than 6,000 Travel Leaders Group agencies Listing in pinSIGHT booking portal, Travel Leaders Group’s proprietary point-of-sale online booking tool Dedicated profile page on the SELECT Hotels & Resorts advisor-facing and consumer-facing website Listing in the SELECT Hotels & Resorts Agent Guide and SELECT Collection Issue* Access to marketing opportunities across all Travel Leaders Group business units Dedicated account manager providing support to increase visibility and grow revenue
*RFP must be accepted by deadline to guarantee inclusion.
• • • • • •
4 and 5-star rated properties BAR, or better Parity with rate offering to other luxury hotel programs on all room categories Last room availability Minimum 10% commission
Mandatory consumer amenities:
•
- - - - - -
Complimentary breakfast for two daily VIP amenity valued at $100 Upgrade based on availability Early check-in & late check-out, based on availability Complimentary in-room Wi-Fi Amenities must be offered on all room categories offered through the SELECT program and at parity with other luxury hotel programs
June/July 2019: Receive invite to join SELECT 2020 June - September 2019: RFP completion Application/Rolling Acceptance*
RFP Process:
The SELECT rate code differs by Travel Leaders Group business unit Rates and amenities must be loaded accordingly once accepted on all rate codes Email selecthotels@travelleaders.com for GDS rate-loading assistance
Rate Loading:
Comprehensive, price-competitive hotel program Parity or better—offering up to 30% off Best Available Rates Guaranteed 10% commission Connect with up to 52,000 advisors through a variety of marketing tools
June 2019: Receive invite to join Worldwide Hotel Program 2020 June - September 2019: Lanyon RFP completion July - October 2019: Application period/Rolling acceptance November 2019 - January 2020: Rate loading and invoicing
Ensure rates and amenities are loaded upon acceptance
SELECT In-Country Partners
Invitation-only collection of Destination Management Companies and Destination Specialists that offer private services and exclusive experiences in more than 150 countries across the globe. Provides Travel Leaders Group advisors with negotiated contracts, tools and resources for a full suite of luxury partners under one common umbrella, SELECT.
*Compliance with the above criteria does not guarantee inclusion in the program. Program participation is invitation-only and subject to the approval of the SELECT Hotels & Resorts team.
SELECT WELLNESS
Participation in SELECT Hotels & Resorts* Complimentary breakfast for two daily Suggested commission to advisor on pre-booked spa treatments valued at $500 or more Room upgrade, upon availability Last room availability Complimentary in room Wi-Fi
*Specialty wellness properties in tertiary markets will not have to be accepted into SELECT Hotels & Resorts in order to enroll in SELECT Wellness at the discretion of the SELECT Wellness team. Compliance with the above criteria does not guarantee inclusion in the program. Program participation is invitation-only and subject to the approval.
GDS distribution Access to marketing opportunities across all Travel Leaders Group business units Designation as Wellness property on the SELECT website, including the branded business unit versions Inclusion in wellness related content on the SELECT website, where applicable Wellness designation in all marketing initiatives Priority engagement at dedicated wellness targeted functions and events Featured on the Wellness page of The Hotel Daily microsite FAM opportunities dedicated to wellness advisors
• • • • • • • •
A curated collection of luxury spa, health and wellness lifestyle properties that offer exclusive amenities, including a special non-standard wellness amenity valued at $100 with SELECT bookings.
Early check-in & late check-out, upon availability Complimentary bottled or filtered water Special, non-standard wellness amenity valued at $100 Parity with rate offering to other luxury hotel programs on all room categories 10-12% (minimum) commission to advisors
*RFP must be completed by October 10, 2019 to be eligible for inclusion in the 2020 SELECT Collection Issue.
Strategic marketing tailored per Travel Leaders Group business unit based on individual needs and business objectives.
Experiences (FAMs)
Training
Events
Agent Engagement & AWARENESS
SELECT Magazine
Luxe magazine published three times a year Features SELECT Hotels & Resorts properties, advertorials and original articles Sent to more than 50,000 SELECT booking advisors and their high-end travelers
Print MARKETING
SELECT Collection Issue
Special deluxe edition of the SELECT Magazine Sent to more than 40,000 SELECT booking advisors and their high-end travelers Introduces the years SELECT hotels
SELECT Agent Guide
Annual advisor publication Showcasing 2019 SELECT Hotels & Resorts property details and booking information Distribution: Print: 1,000 SELECT booking advisors, Digital: Up to 52,000 advisors
Postcards Magazine
Targets affluent travelers Published four times a year 70,000+ printed copies, 1M+ digital reach
Publications
Direct Mail
Brand + Product Marketing
Database includes 10 million mailing addresses Numbers grow higher every year Each address bonded by personal relationship with travel advisor
Packages start at $3,000 Strategic marketing investments begin at $20,000
Print Marketing
Digital Marketing
Awareness Opportunities
Analytics
Websites Digital Content
Database includes 4 million verified email addresses Extensive A/B testing to improve marketing strategies Extremely low opt-out rate Segmentation to include: Travel history Transactional data Geo-targeting Lifestyle Demographics
DIGITAL MARKETING
Lead Generation Social Media SEO/SEM/PPC Advocacy Marketing
- - - - -
Specialty Training B2B Communications Agent Extranet LMS Platform Webinars
Hotel Microsite
Educational webinars and interactive quizzes to engage advisors with the brand/property
TAKE HOTELS QUIZ
Consistently performs above industry average Complete reporting on effectiveness of brand exposure
Travel Leaders Network’s annual EDGE Conference
Nexion’s annual CoNexion Conference
Travel Leaders Network Expos and Regional events ELEVATE the Journey East and West Coast events SELECT events
VISIT EDGE WEBSITE
VISIT CONEXION WEBSITE
Luxury Forum Hotel Marketplace
EVENTS
The SELECT Hotels & Resorts team has an ongoing investment in educating advisors across Travel Leaders Group on the benefits of booking through the proprietary program.
Ongoing in-person and webinar trainings for each business unit SELECT Track at events, including Travel Leaders Network’s EDGE Conference SELECT road shows
SELECT is investing in educating advisors across Travel Leaders Group in the benefits of booking through the program.
EXPERIENCES (FAMS)
- -
Awards & Accomplishments
Ranked 7th on Travel Weekly’s 2019 Power List of the largest and most successful retailers, been in the top 10 since 2009 Ranked 8th among the top 50 travel management companies in the UK by Buying Business Travel The largest cruise, land vacation and luxury travel seller in North America and UK Largest travel advisor franchisor, consortia and host agency in North America and UK 204 Magellan Awards since 2008 4,200+ system-wide employees