ANALYTICS
TALENT:
Finding the
Dividend
FOUR IN 10
survey respondents report difficulty attracting people with analytical skills, and an equal percent struggle to retain them.
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Find the right talent.
The Answer?
As more companies put their data to work, gaining an advantage from analytics has become a challenge.
KEEPING THE COMPETITIVE EDGE
Percentage of respondents reporting an increase in access to useful data since previous year
70%
75%
77%
2012
2013
2014
61%
66%
67%
58%
37%
2010
2011
2012
2013
2014
Percentage believing that business analytics creates a competitive advantage in their organization
The bigger barrier is a shortage of appropriate skills.
Technology is no longer the main barrier
to creating business value from data:
"How do I utilize that data effectively? That’s where people are now. They say, ‘Let’s go hire a data scientist or some statisticians. Let’s go hire some data engineers.’ And they find out everybody else is trying to hire the same people.”
— Hal Varian, Google
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READ MORE
The race for analytics talent continues…
"How do I utilize that data effectively? That’s where people are now. They say, ‘Let’s go hire a data scientist or some statisticians. Let’s go hire some data engineers.’ And they find out everybody else is trying to hire the same people.”
— Hal Varian, Google
+
»
Those who land the right people
are more likely to gain a
competitive edge through analytics.
Percentage believing that business analytics creates a competitive advantage in their organization
81%
WITH
Among those
appropriate
analytical talent…
+
WITH
Among those
appropriate
analytical talent…
49%
WITHOUT
Among those
appropriate
analytical talent…
+
WITHOUT
Among those
appropriate
analytical talent…
Analytical
PractiTioners
Analytically Challenged
Analytical
Innovators
+
+
+
54%
Analytical
PractiTioners
34%
Analytically Challenged
12%
Analytical
Innovators
Respondents fell into three types of organizations.
Innovation Comes With Maturity
Talent Spawns Analytical Maturity
Analytical
Innovators
Analytical
Practitioners
69%
39%
11%
72%
41%
10%
80%
59%
23%
Analytically Challenged
PREscrIptive
Analytics
PREDICtive
Analytics
Descriptive
Analytics
Organization
TYPE
Analytical Innovators are taking analytics to new heights.
Out on the Leading Edge
Analytical
Innovators who
feel they have the appropriate level
of analytical
talent
+
74%
The Analytically
Challenged companies
that have difficulty attracting and
retaining analytics talent
+
55%
Find Talent, Retain Talent
We develop analytical skills through on-the-job training.
We hire people with analytical skills from universities.
We hire people with analytical skills from other organizations.
But Analytical Innovators don't rely on a single
recruiting strategy. At least half of them say:
Cast a Wide Net for Success
13%
Analytically Challenged
31%
Analytical Practitioners
65%
Analytical Innovators
Percent who give preference toward people
with analytical skills
Let Your Data Talent Shine
Download the full report »
"The big sell is, 'We’re starting something
here at General Mills, you could be part of it.’
That’s appealing to certain individuals.”
— Data Scientist Wayde Fleener, General Mills
Be a Pioneer
MIT SLOAN MANAGEMENT REVIEW and SAS INSTITUTE INC. | Response base: 2,719