Data
Informed
Growth
Contact
Campaign AI
A global intelligence tool, designed to sharpen your company's competitive edge within the advertising and media landscape. AI tracks the performance of 1,000 creative and media agencies worldwide and 17 holding companies, using metrics including accounts won / retained / lost, billings, market sector share and award wins. AI also tracks the advertising and media spend, and agency history of over 5,000 brands globally.
AI gives its users access to interrogate the raw data themselves, and provides Campaign commentary on agency performance from our three editorial teams in the UK, APAC and the US.
WHAT IS IT
Data Rich
Customisable
C
P
Plus Campaign Editors’ Expert Analysis
Unlimited access per user for
as many searches / filters / views as you need
Check it now
Account activity
Holding
Companies
We help you deliver Data Informed Growth
•
HOW IT HELPS YOU
Monitor competitors billings performance without having to wait for Q reports to measure performance and incentivise correctly
•
Monitor the Agency universe and build a picture of who’s winning what and with whom
We help you inform your strategy
•
Understand what sectors are increasing
spend and pivot future pitching to maximise revenue opportunities
•
Keep on top of emerging trends within
your key markets and regions to find new
business opportunities
We help you manage risk
•
Early warnings to insulate yourselves from market / regional contractions, our ability to crunch ‘Big Data’ on account wins gives you the insider knowledge to navigate your way forward
1/5
HOW IT HELPS YOUR WHOLE TEAM
1/3
Campaign AI is a global database charting the performance of
1,000 creative and media agencies worldwide and 17 holding companies, and advertising and media spend, and agency history of over 5,000 brands, bringing over 1m points
of data into a single platform
D
Campaign AI provides users
with fully searchable, filterable
and sortable data sets, overlayed with trusted editorial insight from the Campaign journalists spread across APAC, the UK and the US
Crucially, get access to our
Editor’s unique expert analysis, views and opinions to help make sense of the data trends to help you save time
Advertising Intelligence is a unique tracker that brings together a huge amount of business-critical information and editorial insight about agency performance, account moves and different industry verticals.
Gideon Spanier
Campaign UK Editor-in-Chief
•
Monitor unaligned agency performance for future M&A potential
Creative Agencies
2/5
We help you deliver Data Informed Growth
•
Find out who’s stock is rising by monitoring key industry awards
•
Competitor monitoring made simple, see who is winning / losing what, with whom, for how much, and where
We help you inform your strategy & make heroes of you and your company
•
Understand account move changes over time by sector / region to see where the money is moving and align yourselves accordingly
•
Stay on top of how consumer behaviours are changing to return the best results to your customers
We help you manage risk and reduce cost
•
Early warnings to insulate yourselves from market contractions, our ability to crunch ‘Big Data’ on account wins gives you the insider knowledge to mitigate risk
•
Keep on top of emerging trends within your key markets and regions to find new business opportunities
•
Understand what sectors are increasing spend and pivot future pitching to maximise revenue opportunities
•
Streamlining the Pitching process - all the information you need on who the client has worked with in the past, what awards they have won together, to allow you to distinguish yourselves, and win more business
Media Agencies
3/5
We help you develop your Team’s industry knowledge and understanding
•
Stay on top of how consumer behaviours are changing to return the best results to your Clients. Working with trusted partners, we can bring a unique perspective to help you understand what matters, and how best to act to return value to Clients
We help you simplify competitor management
•
Find out who’s stock is rising by monitoring key industry awards that align with Clients’ brand goals & objectives
•
Keep on top of emerging trends within your key markets and regions to increase ROI
•
Monitor the Agency universe and build a picture of who’s winning what and with whom
We help you protect your business
•
Early warnings to insulate yourselves from market contractions - our ability to crunch ‘Big Data’ on account wins gives you the insider knowledge to prepare for and adapt to drops in Brand / Media Agency spend
•
Understand what sectors are increasing spend
and pivot future pitching to maximise revenue opportunities for your agency
Brands
4/5
We help you deliver Data Informed Growth
•
Streamline tendering & creation of long lists - easily check an agency’s experience in your industry / market using our account wins and awards metrics to make sure you work with the best
•
Keep an eye on the competition - worried about gains your competitors are making in key / emerging markets? Find out who they are working with, and who you should be
We help you develop your Team’s industry knowledge and understanding
•
Keep on top of emerging Agency trends within
your key markets and regions
•
Maximise ROI - compare how much your competitors are spending on their creative / media contracts to help you understand if you are getting the best possible deal for your money
Media Owners
5/5
We help you deliver Data Informed Growth
•
Understand what sectors are increasing spend, what types of Media contract are rising/declining
to best streamline your business’s reach
•
Monitor Agency performance, understand who’s winning what and with whom, to positioning yourselves as the best avenue for delivery
We help you protect your business
•
Early warnings to insulate yourselves from market contractions, our ability to crunch ‘Big Data’ on account wins gives you the insider knowledge to prepare for and adapt to drops in Brand/Media Agency spend
We help you develop your Team’s industry knowledge and understanding
•
Stay on top of how consumer behaviours are changing to return the best results to your customers. Working with trusted partners, we can bring a unique perspective to help you understand what matters, and how best to act to return value
to clients
Campaign AI
WHAT IS IT
What it shows
HOW IT HELPS YOU
HOW IT HELPS YOUR WHOLE TEAM
See the latest account wins and how much they are worth
Latest 12 months
Previous 12 months
Latest 12 months
Previous 12 months
Creative
2/3
Billings by market sector
Latest 12 months
Find out which sectors are dominating in the new-business landscape, separated into creative and media accounts ($000)
Media
3/3
In Detail
•
Visualize industry wide and sector specific trend data through MoM and YoY comparison
•
Build reports, map sectors, create your own rankings and evaluate trends based on transparent metrics
•
Monitor creative and media spend by region, brand, competitor and sector
•
Track brand data with regional, global and platform spend, award wins and agency contracts
•
Visualize industry wide and sector specific trend data through MoM and YoY comparison
•
Build reports, map sectors, create your own rankings and evaluate trends based on transparent metrics
•
Monitor creative and media spend by region, brand, competitor and sector
•
Track brand data with regional, global and platform spend, award wins and agency contracts
AWARDS
See which agencies have been picking up major global advertising awards
One Show
Agency
Client (Advertiser)
Project
Bronze 2020
Bronze 2020
Gold 2020
Gold 2020
One Show
One Show
One Show
Billings ($000)
Revenue ($000)
Account loses
ACCOUNT WINS BY AGENCY
Find out which agency has been winning new business, ranked by latest (default), agency, billings ($000), revenue and more
Award wins
Account wins
Account retention
Deliver Data Informed Growth
•
Understand where the next commercial opportunity is
•
Monitor future M&A potential
•
Keep on top of emerging trends and Data
check your thoughts
D
Mitigate risk
and cost
M
•
Sense check future M&A plans
•
Understanding where you next threat or risk is
•
See market falls and gains early
Drive
strategy
D
•
Campaign Editors Expert Analysis to make sense
of trends
•
Use in presentations - simple copy paste data
and infographics
•
One simple filterable place to review trends
Attract and
retain talent
A
•
Unlimited access per user enables self-development
•
Upgraded best-in-class Campaign resource develops your Teams & attracts talent
Support your Manager
S
•
Build Data Informed insight into your projects
•
Do the research your Manager needs
C-Suite
1/5
2/5
3/5
4/5
5/5
Long-term
Management
Mid-term
Teams
Short-term
C-Suite
Expert
Management
Expert
Teams
Development
C-Suite
Expert
Management
Expert
Teams
Helper
C-Suite
Essential
Management
Essential
Teams
User
C-Suite
Stakeholder
Management
User
Teams
User
BILLINGS BY HOLDING COMPANY
Latest 12 months
Find out which parent companies are leading the new-business charge (latest 12 months in $000)
Creative
Media
CONTACT
Neil Johnston
Group Commercial Director (Paid Content), Campaign
Information / Demo / Bespoke Rates / The answer to all your Data Informed Growth challenges
neil.johnston@haymarket.com
+ 44 (0)7500816247
Campaign AI is a unique, streamlined tool that will arm your organization with key data and exclusive insights about agency performance in the U.S. and globally.
Alison Weissbrot
Campaign US
With vast variations in the size and makeup of Asia-Pacific markets, it’s a mammoth task to monitor where marketing spend flows and which agencies are standing out. Campaign AI now gives us a single tool to make data-informed reporting decisions on key trends and business benchmarks.
Robert Sawatzky
APAC Editorial Director
•
Simple copy paste function to take your
research and analysis data and visualisations into your presentations
Creative
Media
BILLINGS BY HOLDING COMPANY
Latest 12 months
Find out which parent companies are leading the new-business charge (latest 12 months in $000)
$3,093,204
New business revenue
Lates account wins and losses
5,224
Account wins
591
Account losses
182
Account retention
Gareth Scott
Commercial Director, Campaign Asia
gareth.scott@haymarket.asia
+ 65 (0)91337537
Campaign AI Sizzle Reel
APAC
EMEA & US
Sector
Sector
Sector
CONTACT
Information / Demo / Bespoke Rates / The answer to all your Data Informed Growth challenges
Campaign AI Sizzle Reel
Neil Johnston
Group Commercial Director (Paid Content), Campaign
neil.johnston@haymarket.com
+ 44 (0)7500816247
EMEA & US
Gareth Scott
Commercial Director, Campaign Asia
gareth.scott@haymarket.asia
+ 65 (0)91337537
APAC
One Show
One Show
One Show
One Show
Bronze 2020
Bronze 2020
Gold 2020
Gold 2020
Agency
Client (Advertiser)
Project
AWARDS
See which agencies have been picking up major global advertising awards
One Show
One Show
One Show
One Show
Bronze 2020
Bronze 2020
Gold 2020
Gold 2020
Agency
Client (Advertiser)
Project
AWARDS
See which agencies have been picking up major global advertising awards
One Show
One Show
One Show
One Show
Bronze 2020
Bronze 2020
Gold 2020
Gold 2020
Agency
Client (Advertiser)
Project
AWARDS
See which agencies have been picking up major global advertising awards
ACCOUNT WINS BY AGENCY
Find out which agency has been winning new business, ranked by latest (default), agency, billings ($000), revenue and more
Billings ($000)
Revenue ($000)
Award wins
Account wins
Account loses
Account retention
ACCOUNT WINS BY AGENCY
Find out which agency has been winning new business, ranked by latest (default), agency, billings ($000), revenue and more
Billings ($000)
Revenue ($000)
Award wins
Account wins
Account loses
Account retention
ACCOUNT WINS BY AGENCY
Find out which agency has been winning new business, ranked by latest (default), agency, billings ($000), revenue and more
Billings ($000)
Revenue ($000)
Award wins
Account wins
Account loses
Account retention
Sector
Sector
Arrange a call back
Arrange a call back
Arrange a call back
Arrange a call back
Find out more
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