General public
Communicating the brand story
Retailers/Distributors
Informing them about Tier I/II activities Settings directions for Tier III activities
Following up on campaign usage/results
Agencies
Guidelines and brand assets
Employees
The employees personify the brand
Prospects
Brand loyalty, product offerings
Influencers
Streamlining the process for influencers by providing them with ready-made content
Partners
Event-specific guidelines and brand assets
Sponsors
Event-specific guidelines and brand assets
Management team
Campaign plans and follow-ups
