Connecting to the Perfect Scent
Let the personality of a fragrance be your guide when considering a “scent-sational” gift.
Fragrance and gifts are both decidedly personal. Combine the two this holiday season for a thoughtful, seemingly tailor-made present to wow a loved one (or yourself).
But let’s face it, selecting the right fragrance can be daunting and with so many different combinations of perfume notes, how do you know if you’re choosing the best fit?
“A good fragrance works all year round, regardless of season,” says Celine Roux, vice president of global fragrance development for Jo Malone London. “If you love it, you should wear it. There are no rules!”
To help take the guesswork out of gifting fragrance this year, simply choose the phrase below that best describes the personality of the recipient. You’ll be guided to a collection that feels handcrafted just for them.
Social Butterfly
Free Spirit
Calm, Cool & Collected
Sweet but Spicy
Social Butterfly
Does it feel like a breath of fresh air when this person walks into a room? Much like the social butterfly, Jo Malone London’s English Pear & Freesia is a dynamic fragrance that makes a statement in any setting.
“This is our timeless scent that is just so elegant and wearable whatever the setting,” Roux says.
The heart note of freesia is inviting, while the sensuous base note of patchouli offers intrigue. A top note of William pear rounds out this scent’s crisp and welcoming character.
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Free Spirit
If the person you’re shopping for is someone who would drop everything to go on an adventure, Jo Malone London’s Wood Sage & Sea Salt is the perfect travel companion. The fragrance’s heart note of sea salt is reminiscent of an ocean breeze, while the base note of woody sage is grounding (something every free spirit needs at times). Ambrette seeds adorn the fragrance’s top note for an air of sophistication that even the wildest of hearts can’t resist.
“Wood Sage & Sea Salt Cologne transports you to a stroll on the English coastline alongside crashing waves, all wrapped up against the bracing freshness of the coastal winds,” Roux says.
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Calm, Cool & Collected
Unshakeable in even the most stressful of situations, the calm, cool and collected person needs a fragrance that stands up to their character. In this case, Jo Malone London Midnight Musk & Amber is an ideal match.
“When you’re dressing up for festive parties and embracing the glamor of the season, Midnight Musk & Amber Cologne is my own finishing touch,” Roux says. “It’s an alluring scent with a touch of decadence.”
At its base, amber creates a warm, secure foundation. Citrus and juniper berries round out the fragrance.
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Sweet but Spicy
A sweet but spicy personality calls out to Jo Malone London’s multidimensional Orange Bitters fragrance. The scent has all the sweetness of a juicy orange, with a touch of the bitterness you might find in the fruit’s pith. A heartfelt hug from sandalwood gives the fragrance a warm, comforting finish.
“It has a party feel of being handed a festive drink, with the bright citrus contrasting with a rich base of sandalwood and amber,” Roux says.
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Elegantly Complex
For the sophisticate whose tagline might as well be “It’s complicated,” there’s Jo Malone London White Moss & Snowdrop, the brand’s scent of the season. Much like the person wearing it, this cologne is a contrast that just works.
“I love those bright and brisk winter days with brilliant blue skies,” Roux says. “White Moss & Snowdrop Cologne is the fragrance equivalent. It’s a scent that crosses the seasons with a sparkling element. It reminds me of the sun glistening on the snow.”
The cologne features an intoxicating blend of fresh moss and warm amber with a gust of cardamom to tie it all together. Unexpected and aspirational, White Moss & Snowdrop is a complex complement to a personality that isn’t easily defined.
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Explore all of Jo Malone London’s one-of-a-kind scents.
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