To what extent, if at all, have the
following types of digital transformation
changed in priority for your organization
in light of the COVID-19 pandemic?
Prioritizing Digital
Transformation
IT modernization
Marketing modernization
Product technology modernization
CEO-driven, top-down
holistic transformation
Plant-SCM modernization
46%
36%
29%
31%
LEADERS
LAGGARDS
0%
10%
20%
30%
40%
50%
60%
70%
SHOW ALL
64%
53%
44%
56%
49%
27%
49%
64%
53%
56%
44%
31%
46%
36%
29%
27%
0%
10%
20%
30%
40%
50%
60%
70%
31%
46%
36%
29%
27%
49%
64%
53%
56%
44%