As we mentioned at the beginning of this journey, the Dark Funnel holds a treasure trove of information. It can tell us which prospects are
in-market, which should be, and what their organizations need.
But because the vast majority of buyer research happens in the Dark Funnel, it’s nearly impossible
to effectively compete for all the potential deals
that are happening. The path is clear: You need to illuminate your Dark Funnel.
This might sound daunting, but the good news is that the technologies and processes you need are well within reach. We hope you’ll join us in lighting up the Dark Funnel to unlock next-level performance for your organization.
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.
6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns.
We help revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
Kerry Cunningham has more than 25 years of experience in B2B demand generation and management, spanning a broad array of industries and markets.
He is a thought leader in the design and implementation of demand marketing processes, technologies and teams for a wide array of B2B products, solutions and services.
Kerry authored and co-authored a wide range of key models and frameworks for SiriusDecisions and Forrester, and has spoken at dozens of industry events.
Kerry continues to drive the buying groups revolution in B2B, helping organizations transform from outmoded, ineffective lead-based practices to modern, buying team and opportunity-centric processes to unlock next-level performance.
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