They enjoy discovering new products (of the brand they usually buy) and are interested in chocolate that stimulates their senses. When it comes to the chocolate recipe, they’re indifferent about which ingredients appear on the label as they don’t read the label.
The chocolate experience -texture, mouthfeel, melting sensation– is more important to them than the shelf life. They do like creamy & smooth chocolate textures, a soft & smooth bite into the chocolate (but not chewy) and a lingering & creamy after taste sensation. They’re mostly drawn to caramel, nuts and vanilla flavors as well as biscuits & cookies inclusions.
Understanding Chocolate Motivations: Bringing Consumer Segments to life
The Convenience Seeker
Back to consumers' segments
The Convenience Seekers consume chocolate for its taste and to indulge in the moment.
They tend to stick to what they know, buy the same product and brand of chocolate that they appreciate for its great taste to indulge or just buy whatever is on sale.
Taste, affordability and convenience are their main motivations, so they are not very concerned with claims on the label, or which ingredients are used, regardless of their impact on health and the planet.
Introducing
CEBES™ Choco 15
Raising the bar on cocoa flavor!
There's no better substitute with higher flexibility for your recipe
Affordable luxury
Consumers will continue to seek out products that they deem to be small and affordable indulgences
72%
of global consumers say that they are concerned about rising living costs
26%
of global consumers state that their households have adequate financial savings
Maintain great shelf life and avoid bloom even in high-cocoa recipes
Longer-lasting quality
Include high amounts of cocoa ingredients into your compound, opening unseen possibilities for creative compound recipes full of cocoa flavor
Excellent
taste
No labelling of trans fatty acids (TFA)
No trans fatty
acids
No tempering process required while maintaining a fast-setting time
Cost efficient processing
What can CEBES™ Choco 15 do for your chocolate compound?
Contact our AAK experts and find out more on how to meet The Convenience Seeker’s expectations
Co-develop with us
Anne Brødsgaard
Global Portfolio Manager CCF & Bakery
anne.brodsgaard@aak.com
Anders Dahl Pedersen
Global Customer Innovation Manager CCF
anders.pedersen@aak.com
Virginia Mellado
Global Marketing Manager
CCF & Bakery
virginia.mellado@aak.com
This is how we make better confectionery happen
In the rapidly changing environment of chocolate and confectionery, we collaborate with our customers to create superior experiences, promote health, enhance performance, and build a sustainable future for both people and the planet. Our innovative plant-based oils and fat solutions help our customers stay ahead of shifting consumer demands.
chocolateconfectionery@aak.com
www.aak.com
68%
of European consumers say that
eating chocolate is an affordable way to improve your mood
Source: Mintel Chocolate Confectionery Europe 2024
Chocolate Motivations AAK Consumer Survey 2024-25
Consumers will continue to seek out products that they deem to be small and affordable indulgences
How to meet the Convience Seeker expectations
on taste and affordability?
11%
of consumers globally
72%
of global consumers say that they are concerned about rising living costs
68%
of European consumers say that
eating chocolate is an affordable way to improve your mood
26%
of global consumers state that their households have adequate financial savings
Do you want to taste a sample of CEBESTM Choco 15?
Order sample here!
