AARP Now delivers all the benefits of AARP membership whenever people want them, wherever they are. It gives members curated editorial content and news, a comprehensive and searchable listing of all benefits and offers, and membership account access. Utilizing the advertising opportunities available in the app, select marketers can drive response among nearly 700,000 monthly users who are logged in and using the app to check for member-only benefits and discounts. Another important touchpoint in AARP’s Media Advertising Network to reach a highly engaged audience. Contact your sales rep to find out if you’re eligible to advertise and for details.
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SOURCE MRI-Simmons Fall 2022, Omniture Jan-June 2022
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