Context is king, and so is trust when it comes to engaging customers and creating receptivity to new information, products and services. With an emphasis on top to mid-funnel impact, BrandAmp by AARP is a native custom content program designed to amplify each advertiser’s marketing message in the same manner as AARP’s trusted editorial. On AARP.org, BrandAmp is utilized in conjunction with a display campaign to maximize awareness and engagement, and offers a variety of enhancements to customize the opportunity. Additional opportunities are available to leverage this platform in AARP publications. Contact your sales rep for details and pricing.
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SOURCE Omniture Jan-June 2022, Publisher-defined edition; AARP Bulletin Subscriber Study, *AARP Internal data;
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