First-Party Data Targeting
AARP Audience 1st
AARP Media Advertising Network is the unmatched leader in connecting marketers with 50+ consumers, and AARP Audience 1st is our proprietary first-party data platform that makes those connections with precision and scale. Here’s how:
We can change your business!
SOURCE MRI-Simmons Spring 2022 vs GfK MRI Spring 2019
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Thousands of first-party data points derived from online and offline engagements with AARP members
Our data fuels a wide range of proprietary audience segments relevant to 50+ marketers that drive and improve engagement
Opportunities to identify and target up to 53MM member devices in relevant environments on and outside of AARP digital channels