Video consumption is up 43% among AARP members. Our Video Everywhere platform taps into that increasing behavior, offering video marketers the opportunity to reach members across every video touchpoint the AARP Media Advertising Network has to offer.
The platform includes high-performing video placements on AARP.org surrounding trusted editorial video content and our incredibly popular games. It also leverages AARP’s first-party data, to expand reach and amplify advertisers’ video across members’ favorite video platforms including Facebook, CTV and OTT.
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SOURCE MRI-Simmons Spring 2022 vs GfK MRI Spring 2019
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