App Install
Budget Allocation
by Channel
Radio
Out of Home/Print
AdColony App Install Marketing Survey 2020
CTV/OTT/TV
Offer Walls
Cross Promo
Rich Media Display
Other
Free App
Other Search
Native Ads
Apple Search Ads
Social Display
Playables
Interstitial Display
Banner Display
Social Video
In-feed Video
Full-screen Video
2%
3%
3%
3%
3%
3%
4%
4%
4%
5%
5%
5%
6%
7%
7%
8%
10%
18%