App Install Budget Allocation by Category
Video Ads
*AdColony App Install Marketing Survey 2020
Display Ads
Search Ads (Apple, Google, Bing, Naver)
Free App Networks/Cross Promotion
Out of Home/Radio/Print
42%
Native Ads
TV/CTV/OTT
Offer Walls
Other
23%
9%
7%
5%
5%
3%
3%
4%