App Install Budget Allocation by Category
Video Ads
*AdColony App Install Marketing Survey 2021
Display Ads
Search Ads (Apple, Google, Bing, Naver)
Free App Networks
Offer Walls
42%
Cross Promotion
Native Ads
Out of Home/Radio/Print
TV/CTV/OTT
23%
15%
4%
4%
4%
4%
2%
2%
