2019
Consumer
Sentiment
Survey
Insights
53%
of consumers play games on their smartphone every day or multiple times per day
Consumer sentiments based on app type:
of consumers have downloaded 10+ apps on their phone (apps that aren't games or ones that came with their phone)
35%
of users reported being in a good mood when engaged with mobile games
70%
Consumers sentiment based on app type:
Consumers sentiment based on game type:
of respondents chose "home" as their location
74%
Most acceptable ad formats in order:
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For more information, visit
46%
very happy
34%
happy
80%
total
48%
very happy
73%
total
26%
happy
39%
very happy
67%
total
28%
happy
39%
very happy
64%
total
28%
happy
Social App
Utility App
News App
Game App
45.68
33.95
79.63
47.83
26.09
73.92
38.89
27.78
66.67
33.33
30.56
63.89
Type of app
Very Happy
Happy
Total
Role Playing
Casino
Puzzle
Action
54.84
25.81
80.65
42.86
32.14
75.00
68.75
12.50
81.25
35.71
35.71
71.42
Type of app
Very Happy
Happy
Total
Adventure
58.33
25.00
83.33
Social
44.44
33.33
77.77
Builder
62.50
37.50
100
Rewarded Video
Playable Ads
Banner Ads
Interstitial Video
In-feed Ads
Pre/Midroll Video
Interstitial
Display Ads
16%
14%
17%
20%
21%
23%
34%
Least acceptable ad formats in order:
In-Feed Ads
Interstitial Display Ads
Pre/Midroll Video
Banner Ads
Playable Ads
Rewarded Video
Interstitial
Video
14%
37%
42%
49%
59%
62%
69%
completely unacceptable
of users find pre/midroll video (full-screen commercial breaks before or between video content) to be
completely unacceptable
of users find banner ads (thin rectangular ads typically appearing at the top or bottom of your screen) to be
completely unacceptable
of users find interstitial video (full-screen videos between non-video content) to be
24%
30%
29%