Holiday Shopping Research & Insights
As another holiday season rolls around, brands, marketers, and everyone in between is wondering what has changed from last year and what to expect for the 2021 season. In order to provide the most accurate information, AdColony, Digital Turbine and Fyber joined forces to present the most insightful information in regard to consumer behavior and preferences, direction for app publishers, and where the demand is for this holiday season.
For Brands
For Publishers
For Marketers & Advertisers
Report - North America
Holiday Shopping Survey
Survey reflecting consumer shopping habits and preferences for this year’s holiday season.
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Infographic - EMEA & LATAM
Black Friday/Cyber Monday
External surveys asking consumers about behaviors for shopping online and in-person for Black Friday and Cyber Monday.
Blog Post - Global
Striking the Currency Balance in Game Economy Design
2022 is your year to get your game economy on point. Here are actionable tips on getting it right and keep your players coming back for more!
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Blog Post - Global
Steps to Take to Prepare for the Holiday Season
Technical steps for DSPs to take in order to prepare for the holidayseason, and win.
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As another holiday season rolls around, brands, marketers, and everyone in between is wondering what has changed from last year and what to expect for the 2021 season. In order to provide the most accurate information, AdColony is joining forces with our sister companies, Digital Turbine and Fyber, to present the most insightful information in regard to consumer behavior and preferences, direction for app publishers, and where the demand is for this holiday season.
For Brands
For Publishers
As another holiday season rolls around, brands, marketers, and everyone in between is wondering what has changed from last year and what to expect for the 2021 season. In order to provide the most accurate information, AdColony is joining forces with our sister companies, Digital Turbine and Fyber, to present the most insightful information in regard to consumer behavior and preferences, direction for app publishers, and where the demand is for this holiday season.
TActionable best practices for advertisers to prepare for the holiday season.
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Checklist for Advertisers: Getting Ready for the Holiday Season
Blog Post - Global
Take these steps to ensure user acquisition success this year.
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Your Ultimate Checklist for Ultimate User Growth this Holiday Season
Blog Post - North America
LATAM: Read More>
EMEA: Read More>
Overview: Read More>
For Brands
This is the season to experiment with Rewarded Video and reap the rewards. However, despite its popularity, we’ve seen an increase in myths created around the format, which we’d love to bust - check them out!
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Reaping Rewards & Debunking the Myths behind Rewarded Video
Blog Post - Global
This is the season to experiment with Rewarded Video and reap the rewards. However, despite its popularity, we’ve seen an increase in myths created around the format, which we’d love to bust - check them out!
Read More>
Reaping Rewards & Debunking the Myths behind Rewarded Video
Blog Post - Global
Take these steps to ensure user acquisition success this year.
Read More>
Your Ultimate Checklist For Ultimate User Growth This Holiday Season
Blog Post - North America
Actionable tips for publishers to leverage this year.
Read More>
Checklist for Publishers: Getting Ready for the Holiday Season
Blog Post - Global
Actionable best practices for advertisers to prepare for the holiday season.
Read More>
Checklist for Advertisers: Getting Ready for the Holiday Season
Blog Post - Global
From the data and patterns we have seen in 2020’s holiday season – we bring tips to truly propel your app into the new year and help you grow your metrics.
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What Fyber’s Holiday Season Data Tells Us to Expect
Blog Post - Global
Actionable tips for publishers to leverage this year.
Read More>
Checklist for Publishers: Getting Ready for the Holiday Season
Blog Post - Global
From the data and patterns we have seen in 2020’s holiday season – we bring tips to truly propel your app into the new year and help you grow your metrics.
Read More>
What Fyber’s Holiday Season Data Tells Us to Expect
Blog Post - Global
Research and survey relating to consumer shopping behavior for this holiday season.
EMEA: Read More>
LATAM: Read More>
Christmas Shopping Behavior
Infographic - EMEA & LATAM
The holiday season brings many opportunities to the mobile app ecosystem, and the offer wall is no exception. Take a look at how you can make the most of it.
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How to Make the Most of your Offer Wall this Holiday Season
Blog Post - Global
Six reasons why Android is the place to be for holiday advertisers.
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6 Reasons It’s Android Season
Blog Post - North America
Survey reflecting consumer shopping habits and preferences for this year’s holiday season.
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Christmas & New Year Shopping 2021
Report - Asia-Pacific
Highlighting the top features of FairBid from this past year — making publishers’ mediation wishes come true.
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Your FairBid Advent Calendar
Blog Post - Global