We've taken the liberty of putting together a schedule to balance industry insights, networking, and discussion, along with the kind of late summer fun the area is known for. You're not locked to one track either! Attend whichever sparks your interest.
RSVP
As a member of the AdColony Supernova Club, you’re invited to the Salish Lodge for a conference with like-minded professionals from the mobile industry. Meals, travel to and from Seattle-Tacoma Airport, and all activities are on AdColony — As one of our premier partners, you deserve it.
After arriving on September 5th, attendees will enjoy an evening of activities by the Award-Winning Compass Outdoor Adventures. After breakfast on Thursday, six sessions across monetization and user-acquisition will bring insights and knowledge to the fore, before a relaxing bike trip, followed by one of the freshest farm-to-table dinners in the Pacific Northwest.
A delicious dinner buffet after a day of travel and fun
Spend some time with the Pub Olympics
Transport provided from SEA to Salish Lodge
Schedule
Wednesday, September 5
Dinner Buffet
6PM
Happy Hour & Games
3PM
Arrive & Check-In
12PM
With opening remarks
You'll need your energy
Like a really fancy scavenger hunt for grown ups
Don't worry, it's mostly down hill
Work up an appetite and relax after the ride
At Fall City Farms
End the day with a relaxing beverage (or several)
Thursday, September 6
Location: Falls Terrace
What role does measurement play in successful performance campaigns? We all know the answer, but the practice of measurement is more complex than most understand. Gather insights on how to tune your next campaign for success.
Measurement & Performance
Marketing
Location: Salish Ballroom
Interstitials are still going strong, user opt-in is on the rise, pre-roll and post-roll are out there — There’s a right time and a right place for everything! Learn how publishers are effectively utilizing different ad zones, creative types, leveraging demand, and a little magic, for maximum results.
1 -2 PM
Interstitials are dead, long live interstitials
Location: Falls Terrace
Playables are the UA tool that keeps on giving. 46% of publishers say that playable ads are their most exciting format, and users love them too. Even Google is getting in on the game. But what makes a good playable ad? Our Maestro of Creative shares some tips and tricks.
Playables Best Practices
Location: Salish Ballroom
Rewarded video is preferred by users by a huge margin, but it’s not just coins and continues for ad views. Learn how it can create a winning combination of quality user experience, monetization, subscriber conversion and more. This panel highlights some surprising and novel use cases of user-initiated video!
11 AM
Getting The Most from Rewarded Video
Location: Falls Terrace
User acquisition is moving fast. Join this enlightening discussion on the shift towards programmatic, and things like buying direct through APIs, a hard move towards automation, SDK consolidation, new attribution methods, new formats, different buying models, ROAS vs CPI, and more.
The Changing Performance Landscape
Location: Salish Ballroom
Waterfalls. Header bidding. Programmatic mediation. Direct integration. What was once a simple matter has risen to be one of the most complicated questions to answer for monetizing mobile publishers — What’s the right choice? Explore the ins and outs of different methods with other publishers, partners, and providers, across the industry.
10 AM
Header Bidding vs. Waterfall - FIGHT!
Happy Hour at Salish Lodge
9PM
Fresh, locally sourced dinner
7PM
Appetizers & Happy Hour
5:30PM
Mountain Biking
4:30PM
Goosechase
3PM
Lunch Buffet
12PM
Performance & User-Acquisition
Publishing & Monetization
Breakfast Buffet
8AM
Friday, September 7
Checkout
Until next time!
We wouldn't send you home hungry
12PM
Breakfast Buffet & Closing Remarks
8AM
We'll see you there!
September 5th - 7th 2018
Salish Summit
Overlooking Snoqualmie Falls, just 30 minutes east of Seattle and Bellevue, Salish Lodge & Spa is a Washington State resort getaway, perfect for those seeking an authentic and memorable escape from the everyday. With breathtaking views of the falls in an area of Washington that can only be called archetypical, the area is best known internationally as the inspiration and filming location for Twin Peaks (yes, that Twin Peaks).
