Ahold Delhaize Retail Media

FINDING THE RIGHT MEDIA MIX

EASY. ACTIVATION. WHEREVER.

ONSITE DISPLAY

SPONSORED PRODUCT ADS

OFFSITE DISPLAY

AMPLIFY YOUR BRAND

Amplify your omnichannel reach at a budget that works foryour brand. The shopping landscape-and shopper behavior-are both changing rapidly. Establishing an omnichannel strategy is your surest path to provable success.

MORE MEASUREMENT

All the data, all the time. Accessible when you need it most. AD Retail Media's rich measurement data provide proof you made the right decisions, with multi-touch attribution to illuminate your curstomer's path to purchase.

MORE COVERAGE

Advance your omnichannel decisions across a broad media mix. Retail Media combines with Shopper Marketing to complete the circle of shopper engagement. You cover all the bases to reach your defined audience.

Home

Solutions

About Us

Get In Touch

WANT TO LEARN MORE?

STAY UP TO DATE WITH ALL THINGS AD RETAIL MEDIA | DROP US A LINE SO THAT WE CAN ADD YOU TO OUR EMAIL LIST

DOOH: VOLTA CHARGING SCREEENS

SOCIAL MEDIA

DATA COLLABORATION

CONNECTED TV & ONLINE VIDEO

HOME

SOLUTIONS

ABOUT US

CLICK TO LEARN MORE

WE TARGET YOUR CUSTOMER

Our solutions reach the exact shopper you're seeking at the right time and place.

WE ADD VALUE AT SCALE

Our plans enable you to cross all ADUSA Brands and reach a much wider audience.

WE HAVE A BROADER LINE OF SIGHT

Aligned with shopper marketing, your brand is integrated into a comprehensive monichannel plan.

STAY UP TO DATE WITH ALL THINGS AD RETAIL MEDIA | DROP US A LINE SO THAT WE CAN ADD YOU TO OUR EMAIL LIST

THE ULTIMATE OMNICHANNEL RETAIL SOLUTION

CREATING AN IMPACTFUL OMNICHANNEL PRESENCE

Combine shopper marketing, retail media, and loyalty for the most effective omnichannel strategy. Successful brands leverage all three to reach today's connected customer throughout their day. AD Retail Media delivers on your omnichannel goals by amplifying your shopper marketing and loyalty strategies with customizable retail media.

HOME

SOLUTIONS

ABOUT US

Home

Solutions

About Us

Get In Touch

WANT TO LEARN MORE?

STAY UP TO DATE WITH ALL THINGS AD RETAIL MEDIA... DROP US A LINE SO THAT WE CAN ADD YOU TO OUR EMAIL LIST

HOME

SOLUTIONS

ABOUT US

DOOH AT STORE: VOLTA CHARGING SCREENS

Reach customers moments before they make shopping decisions

Utilize an award winning retail media solution to reach shopper across ADUSA.

Targets EV Charging Station in store parking lots + 2-mile radius.

Home

Solutions

About Us

Get In Touch

WANT TO LEARN MORE?

Get your brand in front of shoppers ALL DAY LONG

Improved campaign reach of 30-40%

Closed loop reporting tracks sales impact online and in-store.

Unified measurement illustrates how onsite and offsite media work together.

OFFSITE DISPLAY

Improve campaign performance with the ability to make in-flight adjustments.

Increase your share of voice on the digital shelf.

Transparent, real-time reporting at your fingertips.

SPONSORED PRODUCT ADS

Use the digital shelf to get your story in front of shoppers.

Track results on demand with the real-time dashboard.

High impact placements on homepage, search results and throughout the site.

ONSITE DISPLAY

Lifestyle Influencer Photography.

Custom Photo/Video Development.

Existing Brand Assets optimized for cross platform promotion.

SOCIAL MEDIA

Cross-Screen reach and frequency at scale powered by identity.

Centralized premium inventory reaching audiences when it matters most.

Data-Driven measurement and insights.

CONNECTED TV & ONLINE VIDEO

Permission ADUSA audience segments for activation via any authorized DSP.

Set up data & analytics environment for measurement and campaign optimization.

Offer both self-service and managed service options.

DATA COLLABORATION

Prominent placement as customers fill up their vehicles.

Optimal channel for launching new products and driving trial.

Graphics, animated text, and audio grab customer’s attention.

DOOH: AT STORE FUEL MEDIA

DOOH: BILLBOARDS & PROGRAMMATIC SIGNAGE

Exclusive data access & audience insight.

Programmatic ad deployment.

Real-time demand-side platform.

SHELF IMPACT PROGRAM

Stretch your omnichannel campaigns to the shelf-edge to drive conversion and incremental sales lift.

Build awareness & drive trial.

Promote your brand at the point-of-sale with lifestyle imagery and brand equity messaging in aisle.

Personalize offers/messaging triggered on purchase and purchase history.

Use existing printers currently in-store.

Real-time demand-side platform.

LANE COUPONS

Click the icons below to learn more

ADUSA

SOLUTIONS

SERVICES

CAPABILITIES

Inspire Action and Drive Sales with AD Retail Media Solutions

Driving more product sales is critical to your business. With your ADRM partnership, you can do it on a national level, a local level, all the while getting measurable results for both offline and online. All of your marketing is driven by Retailer First Data and executed through onsite and offsite platforms to reach your consumers where they are most active.

Solutions Designed for CPG Marketers

Meet the omnichannel shopper wherever they are. Motivate them to spend more and buy more often through:

Launching New Products

Reaching Loyal or Lapsed Buyers with different offers

Creating unique content to drive stronger understanding and engagement

Increasing sales both in-store & online

Your time is precious, and you need an expert to help you from planning to insights. We are here every step of the way to help you reach your unique goals.

End-to-End Managed Services

Strategy

We help develop the right program by understanding your objectives.

You have the ability to set up and run campaigns on multiple platforms with our self-serve of managed options

Execution

Whether through onsite, offsite, in-store, or at-store, we will help you ideate and build the best creative

Creative Services

We measure KPIs, and also provide insights to optimize current and future campaigns

Measurements

Considered together, the great local brands of Ahold Delhaize USA comprise the largest grocery retailer on the East Coast and is the fourth largest grocery retailer in the nation with:

• Over 2,000 stores in 21 states • Over $43 billion in sales • The #1 U.S. food eCommerce business, Peapod

Great Local Brands of Ahold Delhaize | USA

Exclusive Customer Data

Target shopper audiences leveraging:

Exclusive in-store and online purchase data from more than 30 million active shoppers

When shoppers are ready to buy, that’s when you want to connect. Promote your products with best-in-class media executions in brand-safe, contextually relevant media including:

Ahold Delhaize USA local brand’s web properties, apps, and email communications

Shopper-Contextual Media

Dedicated brand pages

Across the digital media ecosystem, including onsite, offsite, in-store, and at-store

Why Peapod Digital Labs Media Partnerships

Whether they’re using a laptop or tablet at home or on their phone in-store, shoppers respond better to personalized messages and in-ad calls-to-action that deliver valuable content and utility:

Engaging ad experiences including personalized product galleries, influencer led social feeds, animations and video

Creative Built to Convert

In-ad utility to activate digital coupons, add offers to loyalty accounts, build shopping lists, add-to-cart for online purchases, locate the nearest store, and more

Verified sales impact linked to media campaigns (assuming scale feasibility)

Store visitation lift

Measure your campaign’s success and develop insights to optimize future campaigns with advanced analytics. We measure:

Analytics & Optimization

Media engagement

Promotional performance

AD Retail Media has a powerful technology ecosystem that combines shopper data and analytics, ad technology, and digital promotions in an integrated tech suite, designed to drive results at scale.

Made Possible with Technology

Great local brands of: Ahold Delhaize | USA

2023 Copyright Peapod Digital Labs

Want to learn more?

Get In Touch