GIVING THE WORLD REASON TO CHEER
BERLIN
"You are crazy kid...
...you have to go to Berlin!"
International • Diverse • Cosmopolitan • Creative • Modern
They want to see the KuDamm and take selfies at the Brandenburger Tor. They want to go to legendary clubs and eat at the best restaurants.
Welcome to Mercedes Platz! In the epicenter of Berlin. Between Kreuzberg and Friedrichshain. Between Showrooms and East Side Galeries. Berlin is the place everyone wants to be.
Here you will find Zalando, Mercedes-Benz, Universal Records, MTV, Coca-Cola...
...and soon Uber.
Berlin is the place to B.
Everyone wants to be here.
Ready for more? Let's go!
Together! Let's make Berlin
EVEN BETTER!
UBER EATS Music Hall @ UBER CITY
Welcome to UBER City!
DELIVERING INNOVATION, CONTENT, AND EMOTION
GIVING THE WORLD REASON TO CHEER
INSPIRING ATHLETES, TEAMS, ARTISTS, PARTNERS, AND FANS
What If We Go BIG?
Berlin Big.
AEG Big.
UBER BIG!
What if we do something no other partnership
on the planet has ever done before?
A NEW WORLD OF ENTERTAINMENT
BARS AND RESTAURANTS
15+
Between
Kreuzberg & Friedrichshain
TRENDY!
TOURIST
DESTINATION
6.8 Million
Visitors
ANNUALLY
with East Side Gallery & OberbaumbrückE
CAPACITY
4,250
EVENTS
ANNUALLY
100+
UNMATCHED
SOUND
Visitors
ANNUALLY
350K
We're goal oriented. When it comes to sports, we continually set the bar higher. The compulsion to reach beyond our potential is ingrained in our DNA and we play to win – every game, every deal, every time. AEG and our affiliate, ASM Global, host more professional sport franchises at venues we control than any other company in the world. Game on.
SPORTS
We bring people together with some of the world's most prestigious venues. We see passion in the eyes of the artists, athletes and most importantly, the fans, creating experiences that will be
lifetime memories.
FACILITIES
Combining the power of live music with a focus on artist development, AEG Presents is redefining live entertainment. We produce and promote concerts and festivals that feature some of the biggest artists on the planet, as well as develop the next generation of musicians in their quest to entertain the world.
MUSIC
ENTERTAINMENT
DISTRICTS
We believe that entertainment is an essential part of life. We push the boundaries of what's possible by creating extraordinary destinations and experiences. It is this guiding principle that inspired us to transform the face of downtown Los Angeles to create L.A. LIVE, the first entertainment district of its kind, home to Crypto.com Arena and host to over 500 events and 20 million visitors annually.
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THE HOME OF
CHAMPIONS
9-time
Champions
14,000+
FANS PER GAME
GAMES PER SEASON
30+
Second largest audience average in Germany.
PRESENTING A NEW VISION FOR UBER. FOR BERLIN. FOR THE WORLD.
Welcome to the flagship venue for everything Uber does and will ever do. The venue where you can experience entertainment like you never did before. Unique in the world. 365 days a year. Uber City is an entertainment world for the whole world. Uber City is more than just sponsoring. Uber city is a globally unique & visionary entertainment district in the urban center of one of the most important trendsetter cities on the globe.
.
The UBER City DOME
LET'S GIVE BERLIN
REASON TO CHEER
UBER City Platz
CAPACITY
17,000
Home of
Eisbären Berlin
CHAMPIONS
EVENTS
ANNUALLY
200+
1.5
MILLION+
Visitors
ANNUALLY
Eisbären Berlin
1 DAY PRE EVENT
6 to 12 months
pre Event
The Reminder Push-Notification
The social media Announcement
EVENT DAY
The Journey full of Experiences
Pre-Sale in the Uber App
Be quick and get your exclusive Tickets!
Tomorrow is the day!
Let them know
Use our Social Media Picture Frames
Get in the Mood
Enjoy the free Music. Here is a Playlist
for tomorrows Event.
Hello there! – The welcome to Uber City Push-Notification
Right to the door – Use the Uber drop-off line and get a ride directly to the arena. Also, there is our Uber Lounge where you can wait for your Uber after the event.
There is a lot to see – Discover our free Pre-Event Benefits
The Super fast Lane – Uber Users get inside super quick!
Yeah! Spoilers! – Here is the Setlist of the Concert
The first Drink is on us – Visit our exclusive Uber Bar
This is YOUR Spotlight – Discover our super cool Arena-Photospots
AFTER EVENT
So that you never forget – Upload your favorite photo into our App and receive a free Print
Show them – Use the Uber City Insta-Story Tool. With filters, Stickers and more.
Tell them – Here is a free Uber City-Festival Bracelets as a Souvenir. So you can tell everyone you were here.
THE SETLIST
OF EXPERIENCES
Uber City Badges
Fitness Apps show how it works. People want to collect rewards and share them with their friends on social media. So Visitors to Uber City have the chance to collect digital Badges with every visit to share them on social media. There is also a digital wallet in the Uber app where you can collect your achievements and maybe even exchange the collected badges and rewards for vouchers.
For example: If you log into the premium area of the Arena, you get a VIP-of-the-day badge. Or you get an early-bird badge if you're at the arena super early before the concert. Or a rock badge after an AC/DC concert. Or there are awards for more than 5 or 10 concerts a year.
After Event Raffles
After each concert, visitors get a push notification in the app thanking for their visit to Uber City. Additionally, there may then be an opportunity to enter an incredibly cool raffle. ALL visitors of concerts have the chance to win the "Uber Ticket" at the end of the year. A golden ticket that allows you to go to ALL events in the Arena and the Music Hall for one year! 365 days free admission! For the winner and a companion.
(AR) Waiting Line Gamification
At many concerts, visitors arrive at the arena long before Opening. Why not use the waiting time for a cool gamification? If you log into the WiFi, you have access to fun mini-games that you can play on your phone. Maybe there are even live highscores, so you can see who is the current number one right now!
Pre Event Caring
Especially when it comes to events for a younger audience, some fans are already at the arena hours or even days before the concert. As much as we're happy about that, it can be almost dangerous, especially in the summer, when the kids sit in the sun for hours without any protection. And because Uber is such a good host, they take care of their guests. At special events, a Uber city promotion team will hand out branded water bottles, sunscreen and energy bars to those waiting. There may even be sun umbrellas to set up! By the way, it's also good for parents to know that their children are doing well when they go to Uber City.
