LOS ANGELES
ENTER
SITE
ENTER SITE
ANGELES
LOS
"Our reps are amazing. They work incredibly hard to ensure our partnership gains maximum value and is always running smoothly. Our reps know our goals and strategies well, and they always work to maximize those goals and strategies with our current and new sponsorship assets.”
LOS ANGELES KINGS
- derek sheldon, blue shield of california
For more than 50 years, the LA Kings have been committed to bringing excitement, passion, and Stanley Cup glory to Southern California. The Kings have boasted many of the greatest players in NHL history and have established a deeply loyal fan base built out of their dedication to Los Angeles. With Crypto.com Arena and L.A. LIVE as the Kings' home, the team offers one-of-a-kind exposure to an affluent audience in the entertainment capital of the world.
PARTNERSHIPS BUILT
TEAM HISTORY
1980
1967
LA Kings play their first season in the NHL
One of six new expansions teams
Triple Crown Line is established in 1980-81 season
Taylor, Simmer, and Dionne each recorded 100 points or more
Marcel Dionne was Captain of the Wales Conference Team
1981
Los Angeles hosts the 1981 NHL All Star Game
LA Kings comeback from 0-5 down to win the game 6-5
1982
The largest comeback in NHL Playoff History
LA Kings trade for Wayne Gretzky
1988
"The Trade"
LA Kings lose 1-4 to the Montreal Canadiens
1993
LA Kings reach Stanley Cup Finals for the first time
Luc scores twice in a 4-2 win over the Buffalo Sabres
1999
Luc Robitaille scores his 500th career goal
The LA Kings play their first game at STAPLES Center
LA Kings defeat the NJ Devils 4-2 in the series
2012
The LA Kings win their first Stanley Cup
LA Kings defeat the NY Rangers 4-1 in the series
2014
The LA Kings win their second Stanley Cup
Passing Dave Taylor's 1,111 games played
2019
Dustin Brown breaks all-time LA Kings game record
Crypto.com Arena and L.A. LIVE are recognized as the entertainment center of the world.
WE PLAY
THE LOS ANGELES ICON
4.5M+
ANNUAL ARENA VISITORS
250+
ANNUAL EVENTS
For more information on LA Kings partnership opportunities, please contact:
JOSH VEILLEUX
Senior Vice President, Global Partnerships
jveilleux@aegworldwide.com
www.LAKings.com
NEXT
ON PASSION
2023
Kings earned 105 points during the 2022-23 season, their most points in a season since 1974-75.
PREV
WHERE
"I was born in 1967 and honestly consider the Kings a sibling. I've been pissed at them, proud of them and exasperated by them; yet I have always loved them. They are mine. I know how important the team has been to me through bad years and certainly what it meant hoisting the Stanley Cup. I couldn't possibly describe it. Thinking of it now, I feel the tears falling down my face!”
- CHRISTINE HONEYMAN, la kings fan
The LA Kings have deep roots in the Southern California sporting landscape. From their early days in Forum blue and gold, to legendary icons such as Gretzky and Robitaille, to seeing the Stanley Cup raised at Crypto.com Arena, one thing has remained constant: fiercely passionate LA Kings fans.
a loyal
"It’s in my blood. It is forever with me, tattoos and memories. My first crush Lucky Luc #20, watching his rookie year and his success. I’m with this team, each step of the way, cheering them on and off the ice. Watching from 324, row 8 each game, believing in a win each game, believing in tomorrow….”
- IRENE NAPOLI, la kings fan
"To me being a Kings fan is all I’ve ever known. My Dad has been a fan since day one. I grew up listening to stories of Rogie, Charlie, and Marcel. Kings hockey, the players, the fans, the community has always been there through thick and thin. Loyalty is what keeps us together and bonded as family. Go Kings Go!”
- catilin peters, la kings fan
"I had celebrated my 40th Kings Hockey Fanniversary recently. February 23, 1980 was the first LA Kings game I had ever seen. My First game I looked around and saw many empty seats. Now, four decades later, I see a diverse cross-section of fans that represent the diverse cross-section of every neighborhood that is the City of Angels and I am proud to consider many of these diverse Kings fans as my Hockey Family! When I think “Los Angeles Kings Hockey” four things come to mind, LA Kings Hockey means - My City, My Home, My Team and My Family!”
- DAVID AMAYA, la kings fan
the la kings audience
Source: YouGov Profiles USA_ APRIL 23, 2023
avg. household income
OVER 1/3
HAVE A HOUSEHOLD INCOME OF OVER $100K
household income
61%
male
gender breakdown
39%
female
households with kids
ARE A PARENT OR GUARDIAN TO A CHILD UNDER 18
ETHNICITY BREAKDOWN
56%
white
ethnicity breakdown
SOCIAL FOLLOWING: LOCATION
50%
of social followers are in california
social following: location
SOCIAL FOLLOWING: AGE RANGE
34%
GEN X (35-54)
12%
BOOMERS (55+)
social following: total
8.9M
total LA kings social following
SOCIAL FOLLOWING: CAREERS
32%
of followers are business executives
social following: careers
Source: WASSERMAN UNLOCK February 2022
of social followers are in the rest of Usa
54%
MILLENIAL (18-34)
25%
GEN Z (<18)
21%
HISPANIC
9%
OTHER
14%
BLACK
(5.6x more than the usa general population)
2nd MOST DIVERSE AUDIENCE IN NHL
FAN BASE
For years, the LA Kings General Manager Rob Blake has spoken about the organization's "relentless pursuit of talent." Fueled by this pursuit, the LA Kings have stockpiled draft picks, acquired prospects and developed young players into top-end talent with one goal in mind: crafting a Stanley Cup-contending team.
RELENTLESS PURSUIT
The Kings have used the NHL draft to stockpile arguably the deepest prospect pool in the NHL, and early results indicate that the franchise’s history of developing NHL stars and Stanley Cup champions will continue. Drafted players such as Mikey Anderson, Tobias Bjornfot, and Arthur Kaliyev are NHL regulars, while Quinton Byfield, Gabriel Vilardi and Alex Turcotte are poised to be next as they lead the Ontario Reign as one of the most talented teams in the entire AHL. Quinton Byfield, recently named by The Athletic's Scott Wheeler and Corey Pronman as the top prospect in the NHL, ranked at a projected NHL average or better in each ranked trait, with Pronman projecting the possibility of "star" potential for the young centerman. "Byfield has great hands, and with his reach and speed he's able to put pucks through defenders easily with pace. Byfield projects as a No. 1 center in the NHL with a chance to be a star." – COREY PRONMAN, THE ATHLETIC Drafted second overall by the Kings in 2020, Byfield is the highest-selected Black player in NHL history.
THE PLAN IS
Prospect pipeline in the NHL
QUINTON BYFIELD IS THE #1 PROSPECT IN THE NHL
LA Kings prospects ranked in nhl's top 30
- THE Athletic + The Hockey Writers
- THE ATHLETIC
- The Athletic
championship
During the 2020 World Junior Championship held in the Czech Republic, the LA Kings showcased their exceptional talent pool. Akil Thomas scored the winning goal in the championship game to bring home the gold medal for Team Canada, while Samuel Fagemo led the tournament in goals scored and took home the bronze medal with Team Sweden and fellow LA Kings prospect Tobias Bjornfot.
click to view
OF TALENT
IN PLACE
world junior
#1
4
"TRULY BEST IN CLASS! TRUE PARTNERS THAT ARE EXTREMELY SOLUTION-ORIENTED AND ALWAYS LOOK TO ADD VALUE WHENEVER AND WHEREVER POSSIBLE. SIMPLY THE BEST!"
- BRIAN MEQUET, PERNOD RICARD
SIGNAGE + MEDIA
COMMUNITY
DIGITAL CONTENT
CLICK TO VIEW MORE
LOWER HALO LED + SCOREBOARD
STATIC DASHERBOARDS
ROTATIONAL DASHERBOARDS
VIRTUAL SIGNAGE
CORNER IN-ICE
RIBBON BOARDS
17,072 exposures
QI MEDIA VALUE: $1,740,668
1,224 EXPOSURES
QI MEDIA VALUE: $174,059
3,284 exposures
QI MEDIA VALUE: $329,251
CORNER IN-ICE LOGO
9,123 exposures
QI MEDIA VALUE: $1,785,397
37 AVERAGE EXPOSURES
QI MEDIA VALUE: $11,785
ARENAMATION
LED RIBBON VIDEO BOARD
WRAPS 270 AROUND ARENA
LA KINGS CARE FOUNDATION
The Kings Care Foundation works year-round to address the needs of Los Angeles residents in alignment with the charitable goals of the LA Kings. By engaging in multi-year partnerships with many of our key Official Partners and non-profit partners, the Kings Care Foundation has had a significant and positive impact on our community.
5K / 10K
G.O.A.L.S.
LA KINGS GREEN
For the fifth year in a row, the LA Kings partnered with Hydrocephalus Association to simultaneously host the annual 5K/10K race and LA Walk. Kings players, alumni and fans joined individuals affected by Hydrocephalus to raise funds and awareness for the neurological cause. Over 1,500 runners joined for the 5K/10K, which was hosted by Kings radio commentator and alumni Daryl Evans. Since the two events joined, they have raised a combined total of $1.4 million.
G.O.A.L.S. is an umbrella program encompassing all LA Kings and Blue Shield of California sponsored character building and wellness activities. By championing Green solutions, Open outlooks, Active bodies, Local leaders, and Sharp minds, G.O.A.L.S. equips children in Los Angeles with the practical skills and tools they need to lead healthy lives.
LA Kings Green is a multi-faceted program supported by LA Kings players, staff, fans and partners which aims to address climate change. Climate change directly impacts the future of our sport, one that is often learned outside atop frozen ponds. As an organization, we strive to improve the sustainable practices of our team and arena, empower organizations and individuals making a meaningful difference in their communities and provide actionable information so our fans can take lessons learned during their time at Crypto.com Arena home with them.
CLICK TO VIEW
The LA Kings have an Emmy award-winning in-house production team specializing in everything from long form documentary storytelling to viral, engaging social content. They work directly with our partners to develop custom solutions integrating the LA Kings brand, the team's messaging and storylines, and the partner's objectives to develop content that drives viewership and engages Kings fans.
The LA Kings have an award-winning best-in-sports social media team providing top notch services for the LA Kings, their players, foundation and partners. They specialize in building brand awareness, driving website and app traffic, social engagement, community management and incremental revenue to a die-hard local fan community, and LA Kings fans all around the world.
CONTENT + PRODUCTION
SOCIAL MEDIA
The LA Kings mascot, Bailey, is the most recognizable character of the team. From sounding the drums, banging on the glass, throwing popcorn on fans wearing opposing team jerseys, to riding his ATV on the ice for the three stars of the game, Bailey knows how to fill the room with his positive and energetic presence. He makes over 600 appearances annually including birthday parties, team activities, corporate events, charity events and school appearances. Bailey is one of the most followed mascots in pro-sports with nearly 180,000 social followers.
BAILEY
The core mission of The Kings Care Foundation is to support families in Los Angeles by dedicating financial and in-kind resources to services and programs with the following shared goals:
WELLNESS
Ensure the mental and physical development of youth in Los Angeles.
Prioritize sustainable business practices in our facilities and mobilize the entire LA Kings community to act responsibly.
SUSTAINABILITY
Address the challenges threatening our community that increase homelessness and violence.
SOCIAL ADVOCACY
Foster environments that welcome individuals of all races, genders, socio-economic backgrounds and abilities.
INCLUSION
TOP PERFORMING
BLACK AND WHITE
GEICO REWIND
GEICO Rewind continues to be the LA Kings’ top performing sponsored social media feature. Across all LA Kings social channels, Geico Rewind weekly posts generated:
BLACK & WHITE, PRESENTED BY SPECTRUM
The Emmy-award winning series gives fans behind-the-scenes access to the LA Kings players, coaches and organization.
Impressions during the 2018-2019 season
10.3M+
QI Media Value (9% increase YoY)
$235,021
Source: Nielsen Sports
Impressions during the 2018 - 2019 Season
15.6M+
Video views during the 2018 - 2019 Season
5.1M+
Engagements during the 2018 - 2019 Season
308K+
DIGITALLY ENHANCED DASHERBOARDS
SIGNAGE +
MEDIA
CONTENT
DIGITAL
IMPACT
ONTARIO REIGN
The Ontario Reign is the #1 sports and entertainment property in the Inland Empire, drawing over 8,000 fans per game at Toyota Arena in Ontario, California. Members of the American Hockey League (AHL), the 2nd most competitive hockey league in the world, the Reign serve as the primary affiliate for the LA Kings and are home to the largest season ticket member base in the AHL (over 4,100). The Reign pride themselves on being an affordable, fun and family-friendly night out for casual and die hard hockey fans alike. Just last season the Reign contributed over $557,000 back to the Inland Empire community!
AHL'S
FAN
69%
31%
$109K
AVG. Household income
35%
have childRen UNDER 18
18 - 34
36%
35 - 54
55+
GENDER
AGE RANGE
WHITE
33%
6%
ETHNICITY
5%
ASIAN
HHI
CHILDREN
"Our journey with the Ontario Reign has been a rewarding partnership that really helps amplify who Subway restaurants are. Being involved with a great organization such as the Reign is a natural fit because it allows us to reach key demos including families and young adults that are enthusiastic and supportive of being active and eating right. Throughout our time together, we have been proud of the efforts that the Reign have put forth to help us increase foot traffic. Additionally, we have enjoyed key initiatives that help us get involved at the school-level. Overall, Subway restaurants is very proud of the work we have done with the Reign and couldn’t be happier working with their team. We are very appreciative of not only their team’s hard work, but their ability to help us engage with their fans."
- NICK THOMAS, SR. ACCOUNT DIRECTOR, PROOF ADVERTISING
PARTNER
Source: Scarborough Research Los Angeles, CA 2020 Release 1 Total (Jan 2019 - Jan 2020)
ONTARIO
REIGN
DEMOGRAPHICS
TESTIMONIAL
FINEST
Heading into the 2018-19 NHL (and winter resort) season, Mammoth Mountain was looking for ways to raise awareness and generate communication opt-ins for their newly-created IKON Season Pass. The LA Kings created a season pass/season ticket sweepstakes where one lucky winner received two IKON Passes and two LA Kings season tickets. Mammoth Mountain was positioned as the presenting sponsor of the sweepstakes, which received promotional support across digital, broadcast and in-game platforms.
digital
Mammoth received ten social media posts on LA Kings accounts; premium ad placements and two site takeovers on LAKings.com; and three E-News inclusions on LA Kings newsletters.
SITE TAKEOVER ON LAKINGS.COM
BROADCAST
Mammoth received two live mentions on FOX Sports West broadcast and five live mentions on LA Kings Audio network.
IN-GAME
Mammoth received one in-game PA announcement during three individual LA Kings homes games at STAPLES Center.
RESULTS
The LA Kings were able to help drive awareness and increase engagement for Mammoth Mountain's IKON pass. The three-week sweepstakes received a total of 5,663 total entries and 2,201 IKON Pass opt-ins.
3.9M+
total impressions across digital, broadcast, and in-game promotion
5.6K+
total sweepstakes entries
MAMMOTH MOUNTAIN
KNOTTS BERRY FARM
GELSON'S
FERGUSON
SWEEPSTAKES
DRIVE TO RETAIL
CASE
STUDY
promotion
CAMPAIGN
In 2018, Knott’s Berry Farm renewed their partnership with the LA Kings for an additional three years. This brought their partnership to seven years, their longest sports partnership to-date. As part of this partnership, Knott’s Berry Farm receives two (2) three-week sweepstake promotions. For the 2018 seaon, the sweepstakes were focused around Knott’s Peanuts Celebration and Knott’s Boysenberry Festival. Knott's Berry Farm was looking to generate awareness for both events as well as generate leads and sales for Knott's Season Passes.
sweepstakes execution
The LA Kings and Knott’s Berry Farm collaborated to provide an enticing prize: four (4) Knott’s Berry Farm Season Passes, four (4) lower bowl tickets to an LA Kings game, and signed LA Kings merchandise. Once the prizing was determined, Knott’s, along with the LA Kings creative team, produced bright and colorful creative assets that were eye-catching to both fans and consumers. These creative assets were used to promote the sweepstakes on several platforms including digital, social posts (sponsored and organic), in-arena, radio, and TV. Fans were directed to lakings.com/peanuts or lakings.com/boysenberry, and were asked to provide minimal information to enter. This also included three (3) mandatory "yes/no" questions to generate leads:
CAMPAIGN RESULTS
The 2018-19 Knott’s Boysenberry Festival Season Pass Sweepstakes became the most successful LA Kings partnership promotion to-date based on the number of entries received. The 2018-19 Knott’s Peanuts Celebration Season Pass Sweepstakes came in as second-highest to-date. Even though the LA Kings were eliminated early from the playoffs, we were still able to generate high engagement from our fans through these sweepstakes.
8,828
knott's peanuts celebration sweepstakes
knott's boysenberry festival sweepstakes
Have you been to Knott’s Boysenberry Festival/Peanuts Celebration before? Are you a Knott’s Berry Farm Season Pass holder? Would you like more information on Knott’s Berry Farm Season Passes?
total entries
4,968
total opt-ins
504%
increase in yoy entries
731%
increase in yoy opt-ins
11,401
6,495
173%
281%
Gelson's Market, one of the nation's premier supermarket chains, is known for their superior produce, high quality meat, seafood, deli and exceptional service. Gelson's partnership with the Kings focuses on the charitable work done by the LA Kings Foundation and is centered on finding ways to positively impact the local Los Angeles community.
Throughout the event a variety of LA Kings personalities, players and wives stopped by to support the cause, including Anze and Ines Kopitar, Alex Iafallo, Derek Forbort, Kara Lewis, Cat Toffoli, Bailey and the LA Kings Ice Crew. The event resulted in 88,000+ social media impressions for Gelson's Market and was featured on Fox Sports West. During the five hour event, 40 turkeys were donated to Covenant House and Gelson's matched the same number with turkey dinners for families to celebrate Thanksgiving together at Covenant House.
88,695
TOTAL SOCIAL IMPRESSIONS
40
TURKEYS DONATED TO COVENANT HOUSE
TURKEYS FOR
The LA Kings and Gelson's decided to host a donation drive centered around the Thanksgiving holiday to support Covenant House Los Angeles, a local 501(c)3 that provides housing and supportive services to youth facing homelessness. On November 22, 2019 the LA Kings hosted Turkeys for Tickets in partnership with Gelson's at their Manhattan Beach location. Any customer that purchased a turkey between 3 - 8PM and donated it to the Covenant House received a voucher for two tickets to an upcoming LA Kings home game.
THE CONCEPT
PROMOTION + AWARENESS
The LA Kings Marketing team designed custom creative to showcase the event, which was promoted through in-arena announcements, an article on LAKings.com, the Kings Care Foundation newsletter, as well as social posts from the LA Kings and LA Kings Foundation accounts.
TURKEY DINNERS MATCHED BY GELSON'S FOR COVENANT HOUSE
TICKETS
Ferguson, the leading distributor of plumbing supplies and industrial products and services in the U.S., leveraged a three-year partnership with the LA Kings to reach new consumer and B2B customers in the Los Angeles market. The LA Kings provided in-arena signage and hospitality elements that respectively created brand awareness among LA Kings fans and allowed Ferguson to amplify their client benefits. Additionally, Ferguson wanted to grow its newsletter database to include LA Kings fans who are excited about the products and services they offer. Each year of the partnership, Ferguson and the LA Kings encouraged fans to enter to win a dream kitchen makeover, allowing Ferguson to collect email opt-ins for their database.
Ferguson and the Kings worked together to create a sweepstakes where fans could enter for a chance to win $35,000 to $50,000 towards a kitchen makeover using elite products and services from Ferguson. Each year, the Kings marketing team created video content featuring the LA Kings mascot, Bailey, and Kings alumni Derek Armstrong and Daryl Evans promoting the sweepstakes inside Ferguson stores. In order to reach fans across multiple channels, Ferguson received:
Nearly 10,000 participants entered to win Ferguson’s dream kitchen sweepstakes, with over half of the entries opting to receive more information directly from Ferguson. The opt-in rate increased by 25% from the first to the last year of the sweepstakes. This sweepstakes successfully added over 5,000 emails to Ferguson’s database, thereby increasing their opportunity to sell products and services. Furthermore, it exemplifies the willingness of LA Kings fans to participate in sponsored opportunities, provide personal information to brands and engage with brands outside of the LA Kings domain.
9,895
2016-2017 SWEESPTAKES
Site Takeover on LAKings.com VIP e-News Inclusion In-Arena Promotion at six (6) LA Kings Games Main Window Placement on LAKings.com Promotion across LA Kings social media accounts
45%
OPT-IN RATE
5,102
TOTAL OPT-INS
4,056
entries
1,841
OPT-INS
2017-2018 SWEESPTAKES
43%
3,075
1,332
2018-2019 SWEESPTAKES
70%
2,764
1,929
CLICK TO WATCH VIDEO
52%
"Our LA Galaxy partnership is a best practice for not only HLN North America partnerships but for global relationships. Many regions send their staff and representatives from new partnerships to California to learn from our partnership.”
LOS ANGELES GALAXY
- JENNIFER GURAN
For the past 25 years, the LA Galaxy have been setting the standard for Major League Soccer on and off the pitch. With one of the largest national fan base in the MLS, the LA Galaxy offer a unique and authentic way to connect with passionate fans throughout Los Angeles and across the country.
PARTNERSHIPs built
1996
LA Galaxy play their first season in MLS
Cobi Jones, Midfielder
1998
LA Galaxy win the Supporters Shield
Best Regular Season Record
2002
LA Galaxy win their first MLS Cup
Galaxy win game 1 - 0
2005
LA Galaxy win their second MLS Cup
Galaxy win in extra time
2007
LA Galaxy sign David Beckham
Highest-profile MLS transfer
2011
LA Galaxy win their third MLS Cup
First MLS Cup won on LA soil
LA Galaxy win their fourth MLS Cup
Back to Back Champions
LA Galaxy win their fifth MLS Cup
First MLS club to win five
2018
LA Galaxy sign Zlatan Ibrahimovic
Scores wonder goal in his debut game
2020
LA Galaxy sign Javier "Chicharito" Hernandez
Mexico's All-Time leading goal-scorer
Dignity Health Sports Park is the home of the LA Galaxy and is Southern California’s premier competition and training facility. The 125-acre site features state-of-the-art facilities for amateur, Olympic, collegiate and professional athletes, as well as festivals and concerts.
THE HOME OF LA SOCCER
1.5M+
ANNUAL VISITORS
150+
For more information on LA Galaxy partnership opportunities, please contact:
www.LAGalaxy.com
jveilleux@lakings.com
on passion
Director, Sports Marketing + Alliances, Herbalife
THE GALAXY AUDIENCE
TEAM OVERVIEW
PARTNERSHIP ASSETS
CASE STUDIES
SINCE
For over 25 years they've been there. On the road and at home. The first to adopt soccer in Southern California and the first to celebrate five MLS Cups. LA Galaxy fans have established rich traditions and singular status within the MLS. From the LA Riot Squad to the Angel City Brigade, the LA Galaxy has a devout fanbase that continues to grow year after year in Los Angeles and across the country.
ANGEL CITY BRIGADE
LA RIOT SQUAD
GALAXY OUTLAWZ
GALAXIANS
"I was single when I first started. married now, kids, my kids have soccer names, so I mean my love for the galaxy - it's hard to describe. I eat, sleep and galaxy. I come here, it's another family for me. I get to just enjoy myself and of course when we win, even better. It's hard to describe the love that I have for the galaxy and what it's meant to me, but its a family to me."
"I fell in love with the atmosphere first and then the game came soon after; I've been a soccer fan ever since. Traveling to your first away game to New York, San Jose, Portland, Seattle, just learning all the culture and just bonding with people within the group. There are some people I would have never met if it weren't for the Riot Squad and the Galaxy. I'm just trying to give back a little bit to what it's given me, which has been a lot more than what I've given to it."
"What this means to us is family. From my father to me, I'm a father now, and down to my kids. We incorporate all that together and we want to make this one whole big family for everybody."
- Carlisa Perdomo, la galaxy fan
- MANNY MARTINEZ, la galaxy fan
- victor montes, la galaxy fan
LA GALAXY
Source: YouGov Profiles+ USA 2023-08-13, AEG 1PD Galaxy Home-Game Attendees 2021-2023
28%
Have A HOUSEHOLD INCOME OVER 100k
63%
37%
OVER 1/2
ARE A PARENT OR guardian to a child under 18
48%
white/OTHER
3%
NATIONAL FAN BASE
LOCAL FAN BASE
4.9M
TOTAL LA GALAXY SOCIAL FOLLOWING
26%
hIGHEST FOLLOWING IN THE MLS
2M
SOUTHERN CALIFORNIA FAN BASE
51%
49%
FAN DEMOGRAPHICS
'96
"By far the best marketing partner in my network. Always there when you need a solution and willing to go above and beyond to accomplish KPI's and client objectives."
- fELIPE CABRERA, GENESCO SPORTS
LED RIBBON BOARD
LED FIELD BOARD
PLAYER BENCH ENTITLEMENT
STATIC FIELD BOARD
STATIC SIGNAGE
DIGITAL SCOREBOARD
LED FIELD BOARDS
??? average exposures
QI MEDIA VALUE: $???
44 AVERAGE EXPOSURES
QI MEDIA VALUE: $6,657
The LA Galaxy boast the league’s top digital and content team, being recognized with MLS awards in various categories in each of the past six seasons. The club leads MLS in digital metrics for page views, unique users, content created, and video views in addition to leading MLS in social engagement. They specialize in creating unique ideas and campaigns that build brand awareness, drive engagement and add value to our sponsors. They have led the way in driving the LA Galaxy to club records in MLS shareable ticket revenue, renewal percentage, sponsorship revenues, merchandise sales and digital metrics.
DIGITAL + CONTENT
As part of the club’s digital and marketing arms, the LA Galaxy creative and production team produces the various multimedia content that drives the club’s leading digital and social metrics. From long-form storytelling to creating viral content, they create comprehensive media from the photo, video and graphic design perspectives that tell the story of the club’s various community and sponsorship initiatives, and highlight players and their on-field successes.
CREATIVE + PRODUCTION
The LA Galaxy Foundation (LAGF), the 501(C)(3) organization associated with the LA Galaxy, is dedicated to assisting the community in which the team lives, works and plays. Through soccer programming that promotes inclusion for all athletes, education opportunities and a strong spirit of volunteerism, LAGF is proud to facilitate over 150 events annually and has donated over $5 million to support the local Los Angeles community.
CHAMPION PROJECT
YOUTH TOURNAMENTS
COZMO
PROTECT THE PITCH
The LA Galaxy Champion Project is a community-driven program that partners the club with local elementary schools to provide soccer programming and opportunities to grow the game of soccer while promoting health, wellness and leadership development among local youth. The LA Galaxy Champion Project works with the Garden School Foundation and Playworks, which has allowed the Galaxy to support various local elementary schools in the previous years. In addition to regular programming , the partnership also includes a beautification and mural initiative at Leapwood Avenue Elementary.
The LA Galaxy Cup was created to offer a premier competition for Development Academy teams. We invite some of the most renowned clubs from around the world to increase competition and provide a unique playing experience for each participating team.
In its 19th year running, LA Galaxy welcomes teams from Northern California, Mexico, Nevada and Southern California. With very affordable registration fees, this tournament provides an excellent opportunity for any team to participate. Teams welcome include all AYSO, club and independent teams.
LA GALAXY CUP
COPA LA
The LA Galaxy’s Protect the Pitch program leads the industry in stadium sustainability and clean energy efforts at Dignity Health Sports Park. The program includes the Galaxy Garden where employees can grow their own vegetables, herbs and plants. It includes a greenhouse to grow plants used to prep meals for LA Galaxy players and staff. The LA Galaxy’s LED stadium lights have reduced electricity consumption by over 9% and reduced peak load nearly 16%. In 2018, recycled water helped DHSP use 33% less potable water. DHSP phased out plastic straws, which could keep 250,000 straws out of landfills.
Cozmo is known for his love of tacos, police chases and the LA Galaxy. He loves leading the crowd to cheer on the team during game days, and bringing smiles and laughs to the community outside of the stadium. When he's not at a game, Cozmo makes appearances all around the LA community. He makes most of these appearances at our Foundation events and Champion Project schools, as well as our partners' events and local youth soccer events.
KEYS TO THE MATCH PRESENTED BY VOLKSWAGEN
The Keys to the Match feature presented by Volkswagen continues to be one of the LA Galaxy's best-performing digital media campaigns. During the 2023 season, the campaign generated:
Impressions on all platforms
4.5M
MODELO STARTING XI
The LA Galaxy provided Modelo with the entitlement to the Starting XI graphic posted before each regular season match across all channels. The feature remains the most popular and engaging social feature across LA Galaxy social channels.
Impressions throughout the regular season
13M+
Impressions during playoffs
1M+
51M media impressions
Source: Wasserman
(tv,social,digital)
3.6M media impressions
995M media impressions
Alaska Airlines wanted to build brand affinity in the Los Angeles market and let customers know about their latest expansion destinations across the country. Since 2015, their partnership with the LA Galaxy has continued to grow year after year, resulting in increased brand awareness, affinity and booked travel by the LA Galaxy and their fans.
For the first two years, the LA Galaxy selected one game per season - Seattle (2015) and Portland (2016) - and offered the first 50 LA Galaxy fans discounted Alaska Airlines travel, a free ticket to the game and an exclusive co-branded backpack. Expanding in 2017, the LA Galaxy and Alaska Airlines opened the opportunity for discounted travel to two select away-game destinations (New York and Seattle).
In 2018, the LA Galaxy launched the travel initiative known as LAX, presented by Alaska Airlines. This group of dedicated LA Galaxy fans travels to as many away games as possible to support the team and bring the culture of the LA Galaxy to cities across the country. Alaska Airlines offered discounted tickets for the LAX supporters to as many away games as possible in the 2018 + 2019 seasons. During the 2019 season, the LA Galaxy traveling fans sold out the visiting supporters section in six different cities and there were LA Galaxy fans traveling to all 17 away matches. In addition, Alaska Airlines is the Official Airline of LA Galaxy team travel and has used away-game travel to capture digital and social media content to further promote the partnership.
year over year
117
ALASKA AIRLINES TICKETS BOOKED IN 2017
01: ALASKA AIRLINES 02: MACY'S 03: MODELO
OWNING THE EXPERIENCE
YEAR-OVER-YEAR GROWTH IN TICKETS REQUESTED FROM 2018 - 2019
$78K
SPENT ON AWAY-GAME FLIGHT TICKETS IN 2019
511
LA GALAXY FANS TRAVELLED TO THE GAME AGAINST SAN JOSE - THE MOST FANS TO EVER TRAVEL TO A GAME
ALASKA AIRLINES
MACY'S
MODELO
SNHU
TRAVEL PROMOTION
BRAND AFFINITY
COMMUNITY OUTREACH
63% INCREASE
IN LA GALAXY ATTENDEES WHO FLY ALASKA AIRLINES FOR PERSONAL OR VACATION SINCE 2017
72% MORE LIKELY
LA GALAXY FANS ARE 72% MORE LIKELY TO FLY WITH ALASKA AIRLINES THAN THE AVERAGE LA ADULT
Source: Nielsen Scarborough Los Angeles, CA 2019 Release 1 (Jan 2018 - Jan 2019)
growth
AWAY
GAME
EXPERIENCE
Modelo’s objectives for partnering with the LA Galaxy were two-fold: create brand affinity by organically penetrating the LA Galaxy fanbase while also expanding local retail outreach and boosting sales. The LA Galaxy set out to accomplish both objectives by targeting a series of fan-driven events within the local community, creating an official LA Galaxy Watch Party series presented by Modelo.
In 2019, the LA Galaxy and Modelo worked with designated locations throughout greater Los Angeles to offer 75 different watch parties, giving LA Galaxy fans an official opportunity to watch and support the team together during away matches. At each location, the LA Galaxy worked with the restaurant owners to incentivize fans to purchase Modelo by offering discounts. In addition to the discounts available, the LA Galaxy and Modelo provided each restaurant with co-branded items such as bar mats, bottle openers and glassware.
During the 2019 season, the LA Galaxy and Modelo were able to create a bar crawl event within the Watch Party series. This event was held in Long Beach, CA, and featured fans visiting two separate bars before ending at Legends Bar and Grill to watch the game. Along the way, fans who purchased any Modelo at the participating three bars were given commemorative cups with each purchase.
WATCH PARTIES
long beach
300+
LA GALAXY FANS attended the bar crawl event in long beach
750+
commemorative LA Galaxy + modelo cups were distributed
Modelo was able to build brand affiinity and increase retail sales throughout the greater Los Angeles area by being the presenting sponsor the official LA Galaxy Watch Parties. The Modelo brand became synonymous with the watch parties in an organic way, building affinity with the LA Galaxy supporters.
results
AWAY GAME
bar crawl
Macy’s, a partner of the LA Galaxy since 2011, wanted to tap into the team’s Hispanic fanbase in order to convert more fans and their families into Macy’s customers. In order to drive fans to retail, Macy’s held targeted events with player appearances at various stores in Southern California. The LA Galaxy promoted the events through multiple platforms and encouraged fans to shop at them by providing complimentary tickets to customers who spent above a specified threshold.
Macy’s hosted LA Galaxy player appearances at stores in the Southern California area including Brea, Torrance, Montebello and Downtown LA. During each 90-minute appearance, players met fans to sign autographs and take photos inside the store. The events were managed by the Macy’s Special Events team and also featured appearances from Cozmo and the Star Squad, live DJs, kids’ paint and play areas, and complimentary snacks to engage attendees. Each appearance featured a drive-to-retail component: the first 75 shoppers to reach a pre-approved spending threshold would get two (2) tickets to an upcoming LA Galaxy game. The spending threshold for qualifying varied based on Macy’s recommendations. For example, a customer could qualify spending $75+ in the Lids by Macy’s department, or by spending $50+ in the Men’s department.
DRIVE TO
The LA Galaxy promoted the upcoming player appearances through several platforms, such as:
In-Stadium during games leading up to the event dates Live radio reads during LA Galaxy broadcasts Live television reads during game broadcasts on Spectrum SportsNet Social media posts on LA Galaxy team and player accounts
1,100
fans have attended the player appearances over the last 3 seasons
$9,500
has been spent at local macy's stores during the player appearances
Over the past three seasons, LA Galaxy players have appeared at five Macy's department stores in the Southern California area. Each event has had approximately 200 fans in attendance and more than $9,500 has been spent on Macy's merchandise during the 90-minute retail promotions. By leveraging the LA Galaxy brand and its connection with fans, Macy's has been able to raise awareness for its Southern California retail locations while providing special promotions to increase sales during the time of the events.
RETAIL
As the Official Education Partner of the LA Galaxy, Southern New Hampshire University (SNHU) helps Galaxy players, retired players and staff members achieve their goals with flexible online education. SNHU also plays a key role in the educational components of the LA Galaxy Foundation and Galaxy youth programs, providing unique learning opportunities centered around sports, soccer and the LA Galaxy. Through their partnership with the LA Galaxy, SNHU established numerous programs that promoted their higher education opportunities throughout the Carson community. These programs were amplified through the LA Galaxy digital and social channels, as well as through in-game commercials and LED signage.
One of the programs created by the LA Galaxy and SNHU is Rompe Las Barreras (Breakthrough the Barriers). The program is designed to provide real-world work experience and career advice for high school seniors in the Carson area. Last September, SNHU and the LA Galaxy hosted a Rompe Las Barreras job shadow day at Dignity Health Sports Park for 17 local seniors. The program was only available to well-deserving seniors from Centennial High School in Compton, CA, who gained a better understanding of the various roles that make up a sports organization and the different paths taken to get there.
rompe las barreras job
“It’s amazing. I had a one-track mind that the only job opportunity or career you could achieve in soccer was being a professional player, when there [are] cameramen, electricians, a wide variety of jobs that are here that we got introduced to today.”
– Benny Garcia, Centennial High School Student
Another grassroots event created by the LA Galaxy is the High School Girls’ Summit, presented by SNHU. On September 28th, the LA Galaxy hosted a free event welcoming 80 high school female athletes from local school districts and at-risk communities for brunch and the opportunity to meet with former collegiate athletes and female executives from the Los Angeles sports and entertainment industry. The student-athletes had the opportunity to attend workshops, panels, discussions and small group meetings with mentors to help prepare them for the next stage of their lives. At the end of the event, students received giveaways from SNHU and the LA Galaxy Foundation, and raffle prizes from AEG Presents.
high school girl's
“It had a great impact for me because I come from Locke High School in Watts and it’s really, like, known as kind of a bad place. [The event] really impacted me with the things that they said. They never gave up on what they wanted to do and it really inspired me.”
– Ruby Valetierra, Event Attendee
SNHU has been able to raise awareness of its higher education offerings in the Southern California market through its partnership with the LA Galaxy. The LA Galaxy have leveraged the LA Galaxy Foundation's community relationships to create targeted events from scratch, with an emphasis on meeting SNHU's unique partnership goals. The LA Galaxy content and production team also created powerful video campaigns to highlight the work SNHU is doing in the local community, as well as with Galaxy players and student athletes.
shadow program
summit
PARTNERSHIP
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
