BACK TO TOP
AXS serves an engaged audience of millions of music and sports fans each year, providing seamless ticketing experiences from pre-purchase to post-event. From die-hard sports fanatics, to traveling festival-goers, business executives, families, courtside celebrities, premier seat holders, and everyone in between, they all have one thing in common - their ticket to the action is AXS. Your brand will fill in the blanks of the event experience by providing personalized offers to fans at the perfect time, transforming a great night out into an epic memory.
of global fans say one of the most memorable moments of their lives was at a live music event, and two-thirds of live music goers connect their emotions at a show with the brands, products, and services they use there.
67%
Connecting Fans with Partners
EVERY STEP OF THE WAY
From event discovery through post-event communications and everything in-between. AXS creates a seamless experience for engaged ticket buyers at the best live events in the world, injecting brand messaging and partner rewards organically to enhance the moments that matter most.
Lean-In
Connect with fans who are in search and discovery mode around events they are most passionate about.
Moments
Transactional
Reach fans who are already in a decision-making mentality online to drive sales and conversions.
Planning
An opportunity to provide solutions, upgrades, and special offers for fans as their big night out approaches.
Experiential
Unique opportunity to directly connect with fans as well as elevate and enhance the live experience on-site.
Nostalgic
Connect with fans as they are looking to extend the emotional high and sense of community felt from the event.
LIVE EVENT JOURNEY
45M+
ANNUAL TICKETS serviced
40K+
annual global events
$3B+
annual sales volume
18M+
annual app users
25M+
monthly unique visitors
A GLOBAL PLATFORM
We create opportunities for partners to reach a global audience with impactful ticketing integrations, quality crafted content and intelligently targeted media to ensure brand messages connect with fans throughout the live event journey and beyond.
AXS is the digital platform that connects fans with the artists, events and teams they love.
EVENTS. TICKETS. MOMENTS.
US VENUES
INTERNATIONAL VENUES
HOVER TO EXPLORE
United Kingdom
AUSTRALIA
JAPAN
SWEDEN
The O2 American Express presents BST Hyde Park SSE Arena Wembley All Points East Festival Dreamland Margate Wolverhampton Civic Hall
8 PROPERTIES
Avicii Arena Stockholm Live Holvikens IBF IBK Dalen Bollnas Bandy Edsbyn Bandy Gefle IF FF Eskilstuna Guif Svenska Handbollslandslaget IK Tellus Bandy OSK Elitfotboll Eskilstuna United DFF Osters IF Kalmar FF Ystad IF HK Malmo Lugi Handboll Warberg IC HK Varbeg Villa Lidkoping BK Ljungskile SK Alingsas HK IFK Skovde Handboll BK Heid
24 PROPERTIES
Sweden
AAMI Park Allianz Stadium Apollo Projects Stadium Ballymore Stadium Canberra Theatre Coopers Stadium Enmore Theatre GIANTS Stadium John Cain Arena Margaret Court Arena Qudos Bank Arena Rod Laver Arena Suncorp Stadium Sydney Cricket Ground Whitebrook Theatre
15 PROPERTIES
Australia
Levanga Hokkaido Akita Northern Happiness Niigata Albriex BB Utsunomiya Brex Link Tochigi Brex Alvark Tokyo Chiba Jets Hitachi SunRockers Toshiba Kawasaki Brave Thunders Yokohama B-Cosairs Nagoya Diamon Dolphins SAN-EN NeoPheonix SeaHorses Mikawa Kyoto Hannaryz Osaka Evessa Shimane Susanoo Magic Hiroshima Dragonflies
17 PROPERTIES
Japan
Crypto.com Arena Peacock Theater Dignity Health Sports Park The Novo El Rey Theatre The Roxy Shrine Auditorium and Expo Hall City National Civic Frost Amphitheater The Mountain Winery The Regency Ballroom The Warfield Bakersfield Fox Theater Mechanics Bank Arena Agoura Hills Canyon Arlington Theatre Beverly Hills Canyon at the Saban BlizzCon / Blizzard Entertainment Burbank Canyon Greek Theatre Montclair Canyon Ojai Canyon at the Libbey Bowl Oxnard Canyon Pechanga Arena San Diego Redondo Beach Canyon The Rose Bowl Santa Clarita Canyon Santa Barbara Bowl The Theatre at Ace Hotel Yaamava’ Theater
30 PROPERTIES
California
Absinthe Atomic Saloon Day N Vegas The Dollar Loan Center Michelob ULTRA Arena MGM Grand Garden Opium Resorts World T-Mobile Arena Virgin Hotel
10 PROPERTIES
Nevada
Commonwealth Room Days of 47 Snow Park Outdoor Amphitheater The State Room
4 PROPERTIES
Utah
Barboza Neumos The Showbox Showbox SoDo Spokane Pavilion
5 PROPERTIES
Washington
Red Rocks Amphitheatre 1st Bank Center Boulder Theater Bellco Theatre Bluebird Theater Broadmoor World Arena Buell Theatre Denver Coliseum Ellie Caulkins Opera House Fiddler’s Green Amphitheatre Fox Theater Gothic Theatre JAS Aspen Mission Ballroom The Ogden Theatre
Colorado
Cheyenne Frontier Days City of Cheyenne
2 PROPERTIES
Wyoming
ACL Live at the Moody Theater Billy Bob’s Texas Cowtown Coliseum The Factory in Deep Ellum Golden Nugget Casino Houston Livestock Show and Rodeo Majestic Theatre Texas Live! Texas Trust CU Theater Toyota Center Toyota Stadium
11 PROPERTIES
Texas
Mabee Center
1 PROPERTY
Oklahoma
Mardi Gras World New Orleans Jazz Fest
2 PROPERTies
Louisiana
Kansas City Live! The Midland T-Mobile Center The Truman Ballpark Village Bally Sports Live! Live! By Loews
7 PROPERTies
Missouri
Val Air Ballroom Wooly’s
Iowa
Pabst Theater Group The Back Room @ Collective Miller High Life Theatre Pabst Theater Riverside Theater Turner Hall Ballroom
6 PROPERTies
Wisconsin
First Avenue 7th St Entry Fine Line Fitzgerald Theater Palace Theatre Turf Club Minnesota Timberwolves Target Center
8 PROPERTies
Minnesota
The Masonic Temple MoPop Festival Royal Oak Music Theatre
3 PROPERTies
Michigan
The Agora Theatre Jacobs Pavilion Music Box Supper Club A&R Music Bar The Basement Express Live! Newport Music Hall
Ohio
Concord Music Hall Jam Productions PRYSYM Nightclub Radius Chicago
4 PROPERTies
Illinois
Grand Ole Opry Ryman Auditorium Nashville Yards
Tennessee
Orion Amphitheater
Alabama
The Eastern Gas South District Georgia Theatre Live! at the Battery Terminal West Variety Playhouse
6 properties
Georgia
The Plaza Live! Pompano Beach Amphitheater Key West Amphitheater Key West Theater
4 properties
Florida
Bowery Presents New York Brooklyn Steel Forest Hills Stadium Music Hall of Williamsburg Point of the Bluff Vineyards Rough Trade SummerStage, Central Park Terminal 5 Webster Hall
9 properties
New York
Stage AE Franklin Music Hall Keswick Theatre Live! Casino and Hotel Parx Casino Xfinity Live!
Pennsylvania
Westville Music Bowl
1 property
Connecticut
Roadrunner Royale The Sinclair Stage at Suffolk Downs
Massachusetts
Fordham & Dominion Brewery
Delaware
Starland Ballroom Asbury Lanes
2 propERTIES
New Jersey
60+
international venues
150+
US venues
AXS Tickets more than 300 venues and spans the world's most iconic teams, tours, festivals, arenas, clubs and events.
AXS reaches fans along the live event journey for organic connectivity that allows brand partners to personalize the digital event experience.
AUDIENCE DEMOGRAPHICS
Connecting partners with fans every step of the way.
MULTI-CHANNEL MARKETING
CUSTOM PLACEMENTS
DISPLAY Media
AXS’ comprehensive approach encompasses contextual and audience-based targeting of influential ticket browsers and purchasers throughout AXS.com. Allowing your brand to reach key fans via high-impact display media placements on AXS-owned assets and third-party platforms designed to promote retargeting efforts. Extend your messaging socially with our fans by targeting your brand’s social posts, and/or co-branded social posts via AXS’ accounts, on Instagram, Facebook or X. Targeting capabilities Desktop: 970x250, 970x90, 728x90, 300x250, 300x600, 160x600 Mobile: 300x250, 320x50 Social: 1200x630, 1080x1080
CLICK TO EXPLORE
MOMENTS: Lean-In, TRANSACTIONAL, PLANNING, NOSTALGIC
INCENTIVE PROGRAMS
PARTNER OFFERS
WHITE-GLOVE SERVICE
INTEGRATIONS
01
02
03
05
Confirmation Page
TAKEOVERS
DISPLAY MEDIA
PURCHASE FLOW VIDEO
AUDIENCE TARGETING
Reach engaged AXS purchasers as soon as they complete their transaction with a highly visible display banner showcasing tailored client creative on the user's confirmation page. Targeting capabilities Geographic location Genre Specific venues.
HIGH-IMPACT TAKEOVERS
NEWSLETTER PLACEMENT Placement in AXS Weekly Event Guide, a weekly newsletter that provides event listings in specific geographic markets to over 25 million national subscribers.
NEWSLETTER Placement
04
06
NEWSLETTER
LYFT MEDIA
The partnership between Lyft and AXS creates a seamless integration between transportation and live event experiences, making it easier for fans to get to their favorite concerts, sports events, and shows. AXS and AEG partners can now amplify their brand presence by advertising on Lyft’s media network. This offers a unique platform to engage a highly targeted audience, reaching millions of potential customers directly through Lyft’s in-app advertising and digital displays. REACH + TARGETING Premium in-app formats: poster + video Hyper-attentive audience 26 MINUTES average ride time 6X average app checks per ride 5 MINUTES with the Lyft app open during ride Ability to target based on ride area, payment method, lifestyle + more
7-10%
video CTR
100% SOV
in-app ad lifecycle
App HOMEPAGE Placement
MOMENTS: Lean-In, TRANSACTIONAL, PLANNING, EXPERIENTIAL, NOSTALGIC
Reach engaged users during key moments of engagement by showcasing branded content within one of the most prominent placements within the AXS app. AXS ensures that this placement is served to nearly all users with tickets within 48 hours of the event to increase likelihood of engagement for advertiser's relevant offers. AVAILABLE INVENTORY: US ONLY
Affiliate Banner
MOMENTS: Lean-In, PLANNING, EXPERIENTIAL, NOSTALGIC
This exclusive opportunity that is only available to official partners, reaches an engaged AXS purchasers as soon as they complete their transaction with a highly visible display banner showcasing tailored client creative on the user's confirmation page. Targeting capabilities Geographic location Genre Specific venues aVAILABLE INVENTORY: US ONLY
MOBILE PUSH NOTIFICATIONS
Deploy push notifications to pre-defined AXS mobile-app users promoting specific brand marketing efforts like discounts, upgrades, sweepstakes and other promotions. Segment the deployment to align with specific brand initiatives during the customer event journey (i.e. pre-event, post-event, etc.) with the ability to leverage AXS’ targeting capabilities for precise reach. SEGMENTS INCLUDE: Event/Artist Genre (including 50+ subgenres) AVAILABLE INVENTORY: US ONLY
BRANDED Partner Email
MOMENTS: PLANNING
A custom-built AXS email reaching ticket-buyers looking to enhance their event experience, featuring a curated collection of brand messages and exclusive offers, such as discounts, free trials, giveaways, sweepstakes, and more. AVAILABLE INVENTORY: US ONLY
Venue Market
NATIONAL Sweepstakes
MOMENTS: Lean-In, TRANSACTIONAL, NOSTALGIC
Incentivize fans to opt-in and drive engagement at scale with relevant, high-perceived-value promotional prizing and targeted digital marketing on relevant AXS properties. Prizing could include premium experiences at concerts and festivals, gift cards and more. END-TO-END SWEEPSTAKES MANAGEMENT Targeted, co-branded display-media campaign supporting the promotion Administrative aspects of promotional efforts including T+Cs, prize fulfillment, etc. Creation of custom video assets (e.g. landing pages, video, custom editorial, etc) Organic social posts boosted to fans of AXS.com on available AXS social channels Secure rights to leverage affiliated IP for usage online and digital/social channels AVAILABLE INVENTORY: US + UK ONLY
AXS Gift Cards
MOMENTS: Lean-In, TRANSACTIONAL, PLANNING
Generate opt-ins, reward brand loyalty and drive engagement at scale while also providing customers with the opportunity to experience their favorite live events at specified AXS-ticketed venues in North America. “Gift cards may be issued in TBD increments at the discretion of Sponsor (e.g., $5, 10, $25, $50, $100) END-TO-END GIFT CARD MANAGEMENT Management, fulfillment and facilitation of gift card program Promotion of brand partner’s offer/incentives program Marketing campaign showcasing customers using gift cards and experiencing live events aVAILABLE INVENTORY: US ONLY
AXS GIFT CARD PROGRAMMING
Develop a bespoke, partner-branded marketing campaign incentivizing customers to participate in the gift card program. The campaign will spotlight fans answering a call to “Test Drive for Tickets,” “Book Flights for Tickets,” “Claim Your Concert Rewards with Sign Up,” or any customized promotion, and follow their experience at a live event. END-TO-END GIFTCARD MANAGEMENT Management, fulfillment and facilitation of gift card program Promotion of brand partner’s offer/incentives program Marketing campaign showcasing customers using gift cards and experiencing live events AVAILABLE INVENTORY: US ONLY
API Integration
MOMENTS: Lean-In, PLANNING, TRANSACTIONAL
EVENT DISCOVERY INTEGRATION Integrate the AXS Event Discovery API into their websites, apps, and other digital properties, allowing fans to discover and search for events listed on AXS. PARTNER INTEGRATION Enhance the ticket-buying experience with relevant offerings such as hotels, flights, parking, rideshare, and other event-adjacent services far users have completed a transaction. AVAILABLE INVENTORY: GLOBAL // by category only
Account Linking
Organically integrate partner’s services into the customer journey by reducing friction and offering a cohesive service that spans across both platforms. This feature allows for more a personalized experience by sharing data between AXS and the partner’s platform, giving partners the ability to leverage this data to target specific custom segments. aVAILABLE INVENTORY: US ONLY
ROKT Integration
MOMENTS: TRANSACTIONAL
Reach fans on the AXS post-purchase confirmation page with customized ad placements from ROKT, a global leader in e-commerce technology and one-click upsell solutions. Connect with fans – who are already in decision-making mentality – immediately after ticket purchase, presenting them with special offers that reward the fan while also driving sales and conversions. MOMENTS OF OPPORTUNITY Only pay when a fan lands on your landing page, impressions are completely free Offer a sweepstakes or AXS gift card as the post purchase offer Utilize 1P audience targeting such as age, gender, HHI, language, music, sports, device, location, to best match to your customers
3%-3.5%
average CTR
5.5%-6%
average conversion rate
CAMPAIGN MANAGEMENT + Optimization
MOMENTS: LEAN IN, TRANSACTIONAL, PLANNING, NOSTALGIC
AXS will spearhead optimization strategies, creative guidelines, and testing parameters, etc., to ensure maximum exposure and engagement, ultimately leading to increased awareness of brand and services. Strategies may include, but are not limited to, testing audience segmentation, and A/B testing creative and messaging. AXS will also leverage data analytics tools and tracking capabilities to monitor and adjust all campaigns to ensure all key performance indicators are satisfied while maximizing conversions and prioritizing revenue growth. Additionally, AXS has conversion tracking capabilities for specific audience retargeting campaigns via pixels. INCREMENTAL OPPORTUNITIES:
API INTEGRATION
ACCOUNT LINKING
Earned Media + PR: Tailored campaigns designed to generate organic views, maximum awareness and impressions, as well as brand credibility. Brand Lift Study: Measure impact of brand performance/perception to help optimize campaigns with brand's KPI's and marketing goals.
Creating moments of connection
HOMEPAGE TAKEOVER Immediately grab the attention of fans searching for their next event with a 100%-SOV takeover on the homepage of AXS.com on mutually agreed upon days. SITE TAKEOVER Amplify the homepage takeover to a site-wide execution for an even greater impact that ensures you'll reach fans no matter how they navigate to and through AXS.com.
Purchase Flow Video
Reach an engaged audience during high-traffic on-sales, before tickets become available with a :15-:30 video ad unit served directly to the ticket-buyer prior to their purchase.
Social Media
BOOSTED FACEBOOK + INSTAGRAM POSTS Serve boosted social posts to reach AXS followers and their networks in the social media environments that matter most, Instagram and Facebook. TARGETED FACEBOOK + INSTAGRAM REPORTING Reach audiences outside of the typical AXS fan/follower by building lookalikes based on first-party purchase data, based on event parameters such as genre, artist, and venue. Audiences can be segmented further through interest audiences provided by Meta and/or specific demographic and geographic parameters.
07
AXS tickets more than 30,000 events globally each year, giving us unique, first-party data on music, sports and event fans. Leverage custom insights to reach your target audiences at the moments that matter most, driving engagement and impact. Targeting capabilties include demographics, genre category, website category, device type, lookalikes + affinity audiences, geolocation and third-party audiences. THIRD-PARTY AUDIENCE RETARGETING Leverage AXS’ first-party audience consisting of consumers who have shown interest in genres, artists, and venues on AXS.com, to directly expand your reach beyond our owned and operated channels to reach those likely to engage with or purchase from our partners. Layering in targeting parameters to promote brand safety, viewability, language, etc.
SOCIAL MEDIA
SWEEPSTAKES
GIFT CARDS
GIFT CARD PROGRAMMING
DEDICATED SWEEPS EMAIL
A custom, co-branded AXS email built to promote a sweepstakes to ticket-buyers. This email will feature a tailored headline, compelling body copy, and a co-branded image that highlights both the partner and the prize. Designed to generate excitement and drive entries, the email will clearly communicate sweepstakes details, reinforce brand messaging, and include a strong call to action for a seamless and engaging user experience. AVAILABLE INVENTORY: US ONLY
APP HOMEPAGE
AFFILIATE BANNERS
PUSH NOTIFICATIONS
PARTNER EMAIL
SWEEPS EMAIL
REWARDS, LOYALTY + OFFER-GATING
MOMENTS: Lean-In, EXPERIENTIAL, TRANSACTIONAL, PLANNING
Enhance the value of ticket purchases by integrating your loyalty programs with the AXS platform, enabling fans to earn or redeem rewards points when purchasing tickets. Rewards Integration functions in three ways: Earning Points: Ticket purchasers can accumulate rewards points with the partner's program when buying tickets Redeeming Points: Fans can use exisiting partner rewards points to purchase tickets Dual Integration: A combination of both earning and redeeming points for maximum flexibility
REWARDS + LOYALTY
ROKT INTEGRATION
Targeted Audiences.
PERSONALIZED
Generate mass awareness and reach through various highly targeted, high-volume display media placements along the AXS.com purchase flow— enabling fans in "buy mode” to authentically connect and discover offers beyond the live event experience.
POST-TRANSACTION OFFERS
EXPERIENTIAL
Messages.
AXS.com Homepage Takeover
CLICK TO VIEW MORE
AXS Newsletter Placement
AXS App Placement
Perfectly-timed
FRICTIONLESS
Experiences.
Meet fans where they are with push notifications sent directly via the AXS App, a required download for event attendees to access their digital tickets. Brands have the opportunity to reach fans at numerous key moments along the customer journey, displaying exclusive, real-time offers to fans as they move through their event experience. Offer messaging can include, but is not limited to, discount codes, upgrade offers, sweepstakes or any other promotional message.
OFFERS
Connect with engaged fans immediately after they confirm their tickets, presenting special offers that enhance the live event experience. These special offers can include everything from flight and hotel discounts, travel to and from the event, food offers, apparel, technology, and much more.
On-Brand Custom
EXPERIENCES
AXS will amplify bespoke existing music sessions, presented by your brand, headlined by some of the hottest up-and-coming artists in key markets. We will facilitate the creation of memorable in-person live music moments that extend to a global audience of music lovers -- creating a hybrid of both the digital and IRL, to maximize reach.
AXS Desktop Offer
AXS Mobile Offer
MOMENTS: Lean-In, Transactional, Planning
ONE-TO-ONE
Communication.
Reach engaged ticketed fans ahead of their events with a curated collection of current offers exclusively from AXS partners, which can include but are not limited to discounts, special offers, free trials, sweepstakes and more; positioning these select brands as enhancers of the live event experience.
TARGETED MESSAGING
Powerful
PROMOTIONS
Drive excitement and incentivize fans to opt-in at scale with relevant, exclusive promotional prizing, leveraging select AEG properties, rewarding fans with highly-coveted experiences they're bound to talk about. AXS offers turnkey solutions including end-to-end promotion management from sweepstakes administration, age-gated promotion landing page, and prize fulfillment to analytics and program recaps.
Sweepstakes Landing Page
IN-HOUSE PRODUCTION
AXS.com Desktop Display Media
Partner Email
Reach millions of fans across the country with brand placement within AXS’ weekly newsletters, landing in the hands of fans hungry for their next live events and experiences.
MOMENTS: Lean-IN, TRANSACTIONAL, PLANNING, NOSTALGIC
Weekly Newsletters
MOMENTS: TRANSACTIONAL, PLANNING
MOMENTS: Lean-IN, TRANSACTIONAL, NOSTALGIC
Content That
CONNECTS
AEG Studios produces engaging brand stories via influencer and talent-led campaigns, custom social video, branded microsites and user journey strategy, and commercial series. From ideation to production and post-production, our full-service, end-to-end content team manages all aspects of content campaigns, ensuring relevant media meets fans at the perfect moment.
MOMENTS: Lean-IN, PLANNING, NOSTALGIC
Branded Content
AXS-produced or client-provided video content is served directly to the fan while they await the opportunity to make their ticket purchase. Within this captive environment, fans become absorbed viewers, completing videos and engaging with content up until their purchase opportunity.
MOMENTS: TRANSACTIONAL, NOSTALGIC
Waiting Room Video
Leverage AXS’ proprietary first party data to amplify brand-associated content and messaging in the most appropriate environments. AXS’ data-targeted marketing will drive on-going awareness and ensure relevant content reaches target fans at the perfect moment on a massive digital scale.
MOMENTS: Lean-In, NOSTALGIC
Content Amplification
AXS partners will have access to a robust global hospitality package consisting of award shows, courtside seats, ice seats, suite nights, exclusive employee events, food and beverage, and a ticket bank at any AXS-ticketed or AEG-owned or -operated venues and festivals around the world. Tickets can be used as surprise-and-delight opportunities for customers as well as hosting VIPs, employees, and guests.
MOMENTS: EXPERIENTIAL
VIP Hospitality
Patio Sessions
On-Brand
Put highly coveted live entertainment experience within reach, at scale, through gift cards - gifting or granting easy access to your audience's favorite concerts, sporting events and more!
MOMENTS: Lean-IN, PLANNING, EXPERIENTIAL, NOSTALGIC
Custom Gift Cards
Creating Moments of
CONNECTION
