PARTNERSHIP VISION
BACK TO TOP
music superfans are always among us, and they call AEG Presents events home.
OBJECTIVES
Elevate the Bose brand above the noise, encouraging premium audio consumers to take notice
SEE
Drive relevancy and preference
with music lovers, positioning Bose
as the only choice for them
FEEL
POWER
THE
SOUND
OF
Create a more meaningful listening experience that captures the hearts and minds of music fans
CONNECT
STORYTELLING + AMPLIFICATION
STORYTELLING + AMPLIFICATION
LIVE EXPERIENCES
PARTNERSHIP VISION
PARTNERSHIP DELIVERABLES
We’ve all seen them–at the grocery store bopping through the aisles with headphones on, standing beneath a marquee bearing names of rising superstars, at restaurants mouthing along to whatever song is in the background, and on stage pouring their hearts out to a sea of likeminded strangers. Whether they’re the ones creating or the ones in the crowd,
By partnering with AEG Presents, Bose has the opportunity to become an integral part of the biggest music moments throughout the year. Rooted in custom content and immersive experiences, Bose will align with world-class talent and
top-tier music properties to create entertaining, engaging and transformative sound experiences that are guaranteed to reach premium audio consumers.
STORYTELLING + AMPLIFICATION
As the internal content and storytelling agency, AEG Studios will capture the raw power of the multi-festival campaign through highly produced, rich storytelling that weaves Bose throughout the events and creates a lasting national impact. Follow along as artists and fans alike tap into Bose products to heighten their musical experience and see how the Bose Sound Experience inspired consumers to take action to become more engaged with the sounds they love.
THE APPROACH
Tap into AEG Presents festival performing talent and touring stars to show how Bose products power the best-in-class musician journey. With features that bring focus, motivation, and inspiration to create greatness, AEG Studios will produce a dedicated content series that shines a light on Bose as the star behind the show.
Through a multi-part video series, follow a select artist as they prep for the festival performance, travel to the festival destination, and gain focus before and after the show. See how Bose products provide a truly immersive and captivating experience for the world’s most exciting music talent.
ARTIST COLLABORATION
AEG Presents will produce captivating social content that showcases the candid reaction and power of Bose products on site at each AEG Presents festival.
PRODUCT SPOTLIGHTS
SEE. FEEL. CONNECT.
We own the content that we ticket, and we own the venues that host the content. This results in a unique zero-party/first-party relationship that Bose can leverage to target fans at scale.
From pre-festival, to on-site, post-festival and beyond, we’ll utilize AEG Multiply to deliver Bose’s “Power of Sound” content to the right fan, on the right platform amplifying a transformative sound experience even further. Through this approach, Bose will have access to music superfans and premium audio consumers with a flexible, privacy-compliant data solution that will allow them to:
AMPLIFICATION WITH AEG MULTIPLY
Preserve your investment in marketing by activating zero-party and first-party data uninterrupted by online tracking changes.
MAINTAIN TARGETED ACTIVATION
Collaborate with us to unify data sources and expand your view of your core and target customers.
ENRICH CUSTOMER PROFILES
Unearth learnings that complement new market opportunities, more effective audience strategy, and audience modeling to drive growth.
DEVELOP VALUABLE AUDIENCE INSIGHTS
Execute closed-loop, full journey measurement that proves return on investment and the revenue impact to audience marketing.
MEASURE IMPACT TO CONVERSION
THE POWER OF SOUND
Watch as fans across the country engage with the Bose Sound Experience at every event and immerse within the tangible power of the installations.
Document the creative design, custom packaging, and product details within each space to show off the custom activation elements.
Package content into bite-sized social clips, long-form recap segments and other eye-catching assets for media use throughout the campaign.
STORYTELLING + AMPLIFICATION
LIVE EXPERIENCES
PARTNERSHIP VISION
PARTNERSHIP DELIVERABLES
BACK TO TOP
LIVE EXPERIENCES
PARTNERSHIP VISION
THE BOSE SOUND EXPERIENCE
Bose and AEG Presents can create customized products featuring festival branding to use for exclusive giveaways, giving Bose an opportunity to capture data and generate leads.
CUSTOMIZED PRODUCTS
FEATURED AEG PRESENTS FESTIVALS
Created by fashion mogul, creative genius, music pioneer and culture-shaper Tyler, the Creator, Camp Flog Gnaw Carnival is a 2-day celebration of individuality, self-expression and the creative community featuring live music, interactive brand experiences, art and an actual carnival.
CAMP FLOG GNAW
Celebrating its 15th anniversary this year, Rocklahoma, has become one of the biggest and most influential Rock music festivals in the world. With world-class talent across all facets of Rock, this annual experience celebrates the passionate culture of Rock music and its die-hard fanbase.
ROCKLAHOMA
Coachella is the global music experience rite-of-passage for both artists and fans alike that redefines music festival culture year after year. The historic annual festival brings together 250,000 passionate music fans to celebrate best-in-class and emerging artists across all genres.
COACHELLA
The New Orleans Jazz & Heritage Festival is the signature annual music and cultural event of the city and has been called America’s greatest festival. Celebrating the music, food, arts and crafts of all of Louisiana since 1970, Jazz Fest is an essential showcase of the rich heritage of the region for hundreds of thousands of fans who attend each year.
NEW ORLEANS JAZZ FEST
2022 marks the third year of Porter Robinson’s Second Sky – an annual festival curated by world renowned DJ, producer and musician Porter Robinson. With his unprecedented global fanbase, Second Sky has quickly become the most in-demand festival for the Bay Area, with tickets selling out in mere hours in 2019 and again in 2021.
PORTER ROBINSON'S SECOND SKY
Head In The Clouds, in partnership with 88 Rising, was and still is the first Asian-centric Music Festival to hit the US since its premiere in 2018. This epic festival celebrates the best in Asian culture with top-tier food and a roster of Asian musicians celebrating the best in Rap, Hip-Hop, Dance, Pop and more.
HEAD IN THE CLOUDS
HOVER + DISCOVER
The Bose Sound Experience will be an immersive oasis for music lovers to see and feel
the power and quality of Bose products at their favorite AEG Presents festivals. Featured projects will include Bose QuietComofort earbuds and headphones, and the SoundLink Flex bluetooth speaker.
At each festival, The Bose Sound Experience will transform the way fans engage with the performing talent. From listening to the livestream in balanced tones to zenning out via curated playlists,
The Bose Sound Experience will highlight how Bose products allow music to take center stage.
With couches, air conditioning, charging areas and more, The Bose Sound Experience will be an
on-site getaway, allowing fans a quick escape from the festival to reset, recharge and
create tangible connections to the Bose brand.
STORYTELLING + AMPLIFICATION
LIVE EXPERIENCES
PARTNERSHIP VISION
PARTNERSHIP DELIVERABLES
SEE. FEEL. CONNECT.
BACK TO TOP
PARTNERSHIP DELIVERABLES
STORYTELLING + AMPLIFICATION
PARTNERSHIP DELIVERABLES
Exclusivity in the Audio Equipment category
Official partner of Rocklahoma, Camp Flog Gnaw, Second Sky, Head in the Clouds,
New Orleans Jazz Fest, Coachella
designations
CONTENT + MEDIA
ON-SITE EXPERIENTIAL
DIGITAL + SOCIAL
promotional rights
Bose to receive a ticket bank equivalent to 10% of investment and hospitality access/experiences
TICKETS + HOSPITALITY
Right to utilize festival IP's across brand marketing channels to promote partnership, including social, online and more (as approved by AEG Presents)
Ability to use festival IP's to create customized Bose products for giveaways
and sweepstakes
AEG Studios to create a branded content series featuring Bose products + artist collaborations
AEG Multiply to amplify partnership + content series to ticket purchasers and key demographics via a custom
re-targeting campaign
Dedicated social posts
from official festival social media handles
Logo to be included on the official festival website within partner sections
Integration within festival
mobile apps
Ability to create on-site activations within
high-trafficked areas
at each festival
STORYTELLING + AMPLIFICATION
LIVE EXPERIENCES
PARTNERSHIP VISION
PARTNERSHIP DELIVERABLES
SEE. FEEL. CONNECT.
BACK TO TOP
LIVE EXPERIENCES
