PARTNERSHIP SUMMARY
NEW OPPORTUNITIES
VENUE + FESTIVAL INTEGRATION
YEAR-ROUND ACTIVATIONS
COCA-COLA FESTIVALS
The Los Angeles partnership that started it all . . . First signed in 2007, the relationship has grown not only across the United States, but internationally. Throughout the years Coca-Cola has become synonymous with L.A. LIVE, Crypto.com Arena and the LA Kings. With more onsite activations and guest interactions than any other partner, visitors to the property are not only enjoying world class events with a Coca-Cola product in hand but interacting organically with the brand throughout their onsite experience. Coca-Cola and AEG continue to innovate the live entertainment space. With extensive property renovations and a hotel expansion on the horizon, along with a new naming rights partner for the 20,000 capacity arena there is more opportunity now than ever.
CAMPUS MARKETING
GLOBAL MAP
FACILITIES
FESTIVALS
CLUBS + THEATERS
21
GLOBAL FACILITES
7
GLOBAL FESTIVALS
10
FACILITY
BEVERAGE PARTNER
LOCATION
Accor Arena Barclays Arena Brisbane Convention + Exhibition Centre Brisbane Entertainment Centre Cairns Convention Centre Crypto.com Arena Darwin Convention Centre Dignity Health Sports Park Eisbaren Berlin Grand Garden Arena ICC, Sydney L.A. LIVE L.A. Convention Center J.W. Marriott + Ritz-Carlton L.A. LIVE Microsoft Theater Newcastle Entertainment Centre Qudos Bank Arena RAC Arena The Novo T-Mobile Arena Veri Music Hall
Paris, France Hamburg, Germany Brisbane, Australia Brisbane, Australia Queensland, Australia Los Angeles, California Darwin City, Australia Carson, California Berlin, Germany Las Vegas, Nevada Sydney, Australia Los Angeles, California Los Angeles, California Los Angeles, California Los Angeles, California Broadmeadow, Australia Sydney, Australia Perth, Australia Los Angeles, California Las Vegas, Nevada Berlin, Germany
Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
*All Points East Festival *Born + Raised Festival *Buckeye Country Superfest Buku Music & Art Project California Vibrations Camp Flog Gnaw Coachella Valley Music & Arts Festival Firefly Hangout Festival *NO Jazz Fest *Palomino Festival Pasadena *Rocklahoma Stagecoach
Victoria Park, London Pryor, Oklahoma Columbus, Ohio New Orleans, Louisiana Long Beach, California Los Angeles, California Indio, California Dover, Delaware Gulf Shores, Alabama New Orleans, Louisiana Pasadena, California Pryor, Oklahoma Indio, California
Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
Bluebird Fiddler's Green Gothic Theatre Mission Ballroom Ogden Theatre Pechanga Arena, San Diego Puerto Rico District Puerto Rico Theater The SSE Arena, Wembley T-Mobile Center
Denver, Colorado Greenwood Village, Colorado Denver, Colorado Denver, Colorado Denver, Colorado San Diego, California San Juan, Puerto Rico San Juan, Puerto Rico London, United Kingdom Kansas City, Missouri
Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
L.A. LIVE
Anchored by Crypto.com Arena, L.A. LIVE is a dynamic district with 6 live entertainment venues, a 14-screen cinema, the GRAMMY Museum, 2 luxury hotels and over 20 different dining experiences. It is the heartbeat of downtown Los Angeles with an unparalleled energy that is continuously growing and thriving.
25 MILLION
ANNUAL GUESTS
1,600+
ANNUAL EVENTS
GRAMMY® Awards Emmy’s ESPY’s BET Awards American Music Awards
AWARD SHOWS
BET Experience, NIKE Basketball 3ON3 Tournament, Lexus All-Star Chef Classic, L.A. LIVE’s Annual Holiday Celebration – Season of Giving, L.A. LIVE Block Party, L.A. LIVE Round-Up
MARQUEE EVENTS
Crypto.com Arena is the epicenter of sports, entertainment and culture in Los Angeles. It is home to some of the biggest sports franchises, award shows, concerts and events in the world, making it a live event destination unlike any other.
CRYPTO.COM ARENA
Anchor TENANTS
PAST PERFORMANCES
Taylor Swift, The Rolling Stones, Prince, U2, Garth Brooks, Paul McCartney, Usher, Jay-Z, Kanye West, Britney Spears, Beyoncé, Justin Bieber, Katy Perry, Justin Timberlake and more.
250+
18,500
ARENA SEATS
4.5M+
Upgraded concourse + concession areas Renovated locker rooms Exterior facade improvements New hospitality + premium offerings
PLANNED UPGRADES
CRYPTO.COM ARENA PLANNED UPGRADES
Over the next three off seasons, AEG will be making a significant investment in renovations and upgrades to Crypto.com Arena. Venue enhancements will include:
In November, Crypto.com and AEG announced a historic naming rights agreement that began a new chapter in the arena’s incredible legacy, showcasing the innovation and leadership that will define the next 20 years of Crypto.com Arena.
VIP TUNNEL CLUB
INDOOR / OUTDOOR BAR AREA
VIP HOSPITALITY SPACE
Dignity Health Sports Park is Southern California’s home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes. Managed by AEG, the $150 million facility was developed on a 125-acre site.
1.5M+ GUESTS AND 150+ EVENTS ANNUALLY
27,000-Seat Soccer Stadium + 10 Soccer Fields 8,000-Seat Tennis Stadium + 18 Tennis Courts 2,000-Seat Track + Field Facility Velodrom – “VELO Sports Center”
VENUE INFORMATION
LA Galaxy (MLS) HSBC Rugby Sevens Club America Campeon de Campeones League’s Cup, US Open Cup + Champions League matches Golden Boy Boxing – x5 boxing events 2028 Olympics - Rugby, Modern Pentathlon, Tennis, Cylcing, Field Hockey And more...
DIGNITY HEALTH SPORTS PARK
WANGO TANGO MUSIC FESTIVAL
FIFA OLYMPIC QUALIFIERS
THE BROADMOOR
In addition to its contractually-obligated facilities and venues, AEG has influenced other partners to pour Coca-Cola at their locations. AEG has leveraged its influence and relationships, resulting in Coca-Cola products being poured at:
ADDITIONAL IMPACT
SEA ISLAND
XANTERRA TRAVEL COLLECTION
COLORADO SPRINGS, CO
SEA ISLAND, GA
TAC PROPERTIES
NINE (9) NATIONAL PARK LOCATIONS
WINDSTAR CRUISES
SIX (6) CRUISE SHIPS
784
GUEST ROOMS
335
4,203
787
COURTYARD BY MARRIOTT
GRAND HYATT
LOS ANGELES, CA Switched to serving Coca-Cola beacuse of AEG's relationship with the JW Marriott at L.A. LIVE
NASHVILLE YARDS, TN One of the only Hyatt locations in the world that serves Coca-Cola
FIXINS SOUL KITCHEN
PARTNER PROPERTIES
SACRAMENTO, CA Switched location from Pepsi to Coca-Cola at AEG's request
L.A. LIVE, CA Switched location from Pepsi to Coca-Cola at AEG's request
591
150
100,800
CASES – TOTAL CAN / BOTTLE
480,203
EQ CASES – TOTAL CAMPUS VOLUME
60,975
GALLONS – TOTAL FOUNTAIN
** Average Volume is a calculation utilizing 2017, 2018 and 2019.
L.A. LIVE METRICS
110
DAYS ACTIVATING ON CAMPUS
260,800
SAMPLES POURED
AEG X COKE
01
AEG GLOBAL PARTNERSHIPS
YEAR-ROUND IMPACTFUL ACTIVATIONS
LA KINGS ELEMENTS
One (1) pair of static dasherboards providing Coca-Cola with over $10.7M media value each season and over $1.6M (Nielsen Sport 24) through TV exposure alone One (1) in-game feature including player integration LED exposure throughout each game Opportunities to interact with the highly engaged LA Kings fanbase LA Kings augmented reality player card giveaway
coca-cola receives:
16 FAN FEST DATES
LA KINGS FAN FESTS
The Los Angeles Kings hold fan fests at L.A. LIVE before select LA Kings home games at Crypto.com Arena. These pre-game activities are popular with the 18,000 fans, many of whom arrive early to enjoy and participate. Coca-Cola's interactive activations include games, giveaways, photo opportunities and product sampling.
JANUARY FEBRUARY MARCH APRIL OCTOBER NOVEMBER
3 1 7 1 3 1
Average Number of Event Days: 16 Brand Samples Served: 43,000 Brand to Fan Activation Interactions: 46,000
L.A. LIVE CONCERT ACTIVATIONS
Coca-Cola builds interactive lounges at L.A. LIVE to engage with the 20,000 fans arriving to see their favorite artist by way of beverages, games and photo opportunities.
PINK
ARIANA GRANDE
ERIC CHURCH
Average Number of Event Days: 9 Brand Samples Served: 49,500 Brand to Fan Activation Interactions: 54,000
Coca-Cola builds dedicated activations for the eager gaming fans that fill the campus for the annual E3 convention with a branded lounge with full sampling, gaming, prizes and giveaways.
E3 LIVE
Coca-Cola at L.A. LIVE for E3
Average Number of Event Days: 3 Brand Samples Served: 23,000 Brand to Fan Activation Interactions: 25,000
300
ATTENDEES
Coca-Cola hosted a viewing party for the US vs. Chile FIFA Women's World Cup match. The event was open to the public and included a live cut-in from Fox during the party.
WOMEN'S WORLD CUP VIEWING PARTY
Free Admission Large screen to watch the game Free food + Coca-Cola product U.S. Women's National Team legend player Giveaways + prizes Past FIFA Women's World Cup trophies won by the USWNT Powerade + Coca-Cola activations L.A. LIVE Social Media Post L.A. LIVE website inclusion Extensive Coca-Cola product sampling Coca-Cola/USA branded filter for guest use
ACTIVATION OVERVIEW:
TWO
LIVE CUT-INS FROM FOX
WOMEN IN ENTERTAINMENT LUNCHEON
Coca-Cola supports and engages with women in the entertainment industry at the annual luncheon held at Dignity Health Sports Park with product, an activation space and personalized gifting for all attendees.
Average Number of Event Days: 1 Brand Samples Served: 800 Brand to Fan Activation Interactions: 950
NIKE 3ON3 BASKETBALL TOURNAMENT
Coca-Cola is the exclusive non-alcoholic beverage partner with digital and onsite marketing, in addition to logo inclusion on all player shirts at the annual Nike 3on3 tournament. Center court entitlement, along with brand integration in both logo and product inclusion and a large activation space bring the lead brand to the forefront of the event.
6,000
PLAYERS
1,500
TEAMS
100
COURTS
25,000
TOTAL ATTENDEES
10,000
ATTENDEES AT DARK NIGHT KICK-OFF
Average Number of Event Days: 3 Brand Samples Served: 23,000 Brand to Fan Activation Interactions: 30,000
10M
TOTAL EVENT IMPRESSIONS
3.8M
DIGITAL + ON-SITE SIGNAGE IMPRESSIONS
3.7M
SOCIAL MEDIA IMPRESSSIONS
ZICO X FITBIT
Fitbit and Zico hosted two (2) free workout classes at L.A. LIVE Attendees were able to sample Zico onsite at the Zico lounge Attendees were provided with a Zico branded workout towel Attendees were able to try and purchase the latest Fitbit styles A DJ played to all attendees L.A. LIVE marketing support: E-news blasts and L.A. LIVE website placement
ON-SITE ELEMENTS
MLS ALL-STAR WEEKEND
As guests and fans entered the lobby, they were greeted with custom co-branded lobby pillars The Coca-Cola Zero Sugar DJ kept fans and guests entertained Fans could engage and share their excitement through their social media with a special “I AM HERE” moment!! Nearly 3,000 photos were taken and shared Guests and fans were refreshed with new Coca-Cola Zero samples
5,000+
TOTAL GUESTS
100M+
MEDIA IMPRESSION
Average Number of Event Days: 4 Brand Samples Served: 11,000 Brand to Fan Activation Interactions: 6,700
LEXUS ALL-STAR CHEF CLASSIC
Coca-Cola is the exclusive non-alcoholic beverage partner of the annual culinary event with integration into the seated dinner and strolling events with both product and signage. Consistently integrated into the customer experience Coca-Cola brand ambassadors walk the VIP red carpet entrance with aluminum bottles while the Coca-Cola kitchen sits within the footprint of the strolling events with celebrity and executive chefs serving popular dishes and beverages.
THANKSGIVING FEAST
Coca-Cola annually supports the Dignity Health Sports Park Thanksgiving Feast, which is going into its 17th year in 2022, providing product for 250 local children and families in need and receiving recognition in all associated marketing.
LA Kings Holiday Ice at L.A. LIVE, presented by Coca-Cola. As presenting partner of the Holiday Ice Coca-Cola receives iclusion in all marketing, nine (9) dasherboards around the rink, complete branding around the tree itself and use of the ice for private and group skates over the holiday season. The tree serves as an annual focal point for the campus wide Coca-Cola holiday activations.
46,000
TOTAL VISITORS
L.A. LIVE HOLIDAY ICE
COCA-COLA AR HOLIDAY EXPERIENCE
Usuing their smartphones guests could watch Santa and the Coca-Cola polar bear fly on their sleigh around L.A. LIVE while dropping holiday gifts. Guests could interact with the experience by catching these gifts and on behalf of those who had participated Coca-Cola, with AEG, donated $10,000 to charity.
SHARE THE MAGIC
• L.A. LIVE Website promotion • Social Media ad buy • Onsite signage around L.A.LIVE, with QR code • Dedicated L.A. LIVE LED
PROMOTIONS
1.6M
VISITORS PER MONTH AT L.A. LIVE
3.2M
IMPRESSIONS
1.3M
PEOPLE REACHED
418K
COMPLETED VIDEO VIEWS ON 1.8M VIDEO PLAYS
5,700
OPENS OF THE AR FILTER
440
PIECES OF CREATIVE CAPTURED
$0.02 CPV
$3 CPM
$10,000
DONATED TO CHARITY
8,000
ICE SKATERS PER WEEK
ANNUAL JW MARRIOTT HOLIDAY ACTIVATIONS
Coca-Cola's holiday branded activation in the JW Marriott hotel lobby is brought to life on weekends throughout the Christmas season with product sampling and cookies made using Coca-Cola as an ingredient. The incredibly popular polar bear joins the team onsite with surprise and delight gifts for guests visiting or passing through the hotel three (3) times a day.
Average Number of Event Days: 16 Brand Samples Served: 20,000 Brand to Fan Activation Interactions: 46,000
ANNUAL L.A. LIVE HOLIDAY ACTIVATIONS
Coca-Cola sets up an interactive sampling bar next to the L.A. LIVE holiday ice rink with giveaways, brand ambassadors in festive attire and samples for the crowds that arrive nightly for the ice skating, holiday celebrations and regularly scheduled events around the property.
Number of Event Days: 16 Brand Samples Served: 46,000 Brand to Fan Activation Interactions: 50,000
INVESTMENT IN CAMPUS MARKETING OPPORTUNITIES
CRYPTO.COM ARENA UPPER CONCOURSE
The Coca-Cola branded concession area on the upper concourse of Crypto.com Arena underwent a total renovation. The update has resulted in an elevated guest and customer experience, which has been reflected in incremental sales. Coke-themed stand renovations drove a 94% Q1* YOY increase in Coke Product sales and 101% increase in per cap**.
101%
INCREASE IN PER CAP
94% Q1
YOY INCREASE IN COKE PRODUCT SALES
+10% +48% +186% +34% +88% +54% +60% +183% +157%
DASANI COKE SMARTWATER DIET COKE SPRITE MINUTE MAID POWERADE COKE ZERO VITAMINWATER GOLD PEAK
2,201 1,147 560 320 522 344 353 336 138 145
2,427 1,696 1,602 925 698 645 543 539 391 372
*October 1 - December 31, 2018 and October 1 - December 31, 2019 **Q1 in 2019 had 3 less events than 2018.
YEAR BEFORE RENOVATION
YEAR AFTER RENOVATION
L.A. LIVE STATIC SIGNAGE UPDATE
All Coca-Cola signage throughout the L.A. LIVE campus was updated with new creative specifically designed for the property and focused on the city of Los Angeles.
Expanding on our successful partnership, Coca-Cola will be integrated into AEG's most iconic music festivals. Starting in 2022, Coke will have rights to festival IP's, on-site activation opportunities, and hospitality elements at the following AEG festivals for year-round exposure to highly-engaged music audiences.
COCA-COLA X AEG FESTIVALS
COACHELLA MUSIC + ARTS FESTIVAL
APRIL 15-17 AND 22-24, 2022
STAGECOACH
APRIL 29 - MAY 1, 2022
FIREFLY
SEPTEMBER 22-25, 2022
CAMP FLOG GNAW CARNIVAL
NOVEMBER 11-13, 2022
HANGOUT MUSIC FEST
MAY 20-22, 2022
CALI VIBES
LONG BEACH, CA FEB. 4-6
BUKU MUSIC + ARTS PROJECT
NEW ORLEANS, LA MAR. 25-26
COACHELLA
INDIO, CA APR. 15-17 + 22-24
INDIO, CA APR. 29-MAY 1
NEW ORLEANS JAZZ FEST
NEW ORLEANS, LA APR 28-MAY 1 + MAY 5-8
CRUEL WORLD
PASADENA, CA MAY 14-15
JUST LIKE HEAVEN
PASADENA, CA MAY 21
GULF SHORES, AL MAY 20-22
SPLASH HOUSE
PALM SPRINGS, CA JUN 10-12 / AUG 12-14 + 19-21
DAY CLUB
PALM SPRINGS, CA APR. 15-17 + 22-24
ELECTRIC FOREST
ROTHBURY, MI JUN 23-26
VIVA!
LOS ANGELES, CA JUN 25-26
BUCKEYE COUNTRY SUPERFEST
COLUMBUS, OH JUL 23
PALOMINO FESTIVAL
PASADENA, CA JUL 9
GLOBAL DANCE
DENVER, CO TBD JUL 2022
MO POP
DETROIT, MI JUL 30-31
HEAD IN THE CLOUDS
PASADENA, CA AUG 20-21
THIS AIN'T NO PICNIC
PASADENA, CA AUG 27-28
ROCKLAHOMA
PRYOR, OK SEP 2-4
JAZZ ASPEN SNOWMASS
ASPEN, CO SEP 2-4
DAY N VEGAS
LAS VEGAS, NV SEP 2-4
BORN + RAISED
PRYOR, OK SEP 16-18
MOON MAN'S LANDING
CLEVELAND, OK *TBD
DOVER, DE SEP 22-25
PORTOLA
SAN FRANCISCO, CA SEP 24-25
PORTER ROBINSON'S SECOND SKY
BERKELY, CA OCT 29-30
LOS ANGELES, CA NOV 11-13
DECADENCE
DENVER, CO DEC 30-31
LOST LANDS
THORNVILLE, OH *TBD
ALL POINTS EAST
LONDON, UK AUG 19-28
2022 FESTIVAL TIMELINE
*PENDING PARTNERSHIP FESTIVALS
Changes to data privacy are having a sweeping impact on how advertisers do business on the internet. Many advertisers and agencies are reporting losing up to 94% of their available data for marketing, as a result of privacy changes from major players in the ads ecosystem (like Apple and Google).
AEG'S ELITE DATA ADVANTAGE
AN UNPRECEDENTED FIRST PARY DATA (1PD) OPPORTUNITY
AEG owns the relationships we have with our customers. This is a unique value proposition in the marketplace, because, unlike Facebook, Snap, Amazon, Buzzfeed, and many others, who seek to drive engagement amongst users, AEG is an owned and operated first party commerce engine. We own the content that we ticket, and we own the venues that host the content. This results in a unique first party relationship that allows brands to target fans at scale.
AEG OWNS. AEG CREATES. AEG FANS BUY.
In collaboration with AEG's new naming rights partner - Crypto.com - Coke will have the ability to create custom NFTs that will unlock unique benefits for fans in person and online. From scanning a Coca-Cola can and being entered into a free NFT drop lottery to one-of-a-kind holiday NFTs that give back to the community, Coke will be able to leverage these digital tokens to deliver enhanced fan experiences at Crypto.com Arena and the L.A. LIVE campus.
COCA-COLA NFTS
GIVE THE GIFT OF NFTS
Coca-Cola will have the opportunity to build a custom activation pop-up at LA. LIVE's Xbox Plaza before each concert at Crypto.com Arena. The activation space can feature a DJ booth/performance stage, drink samples, Coca-Cola merch, and more.
XBOX PLAZA CONCERT ACTIVATION
In addition to its contractually-obligated signage, Coca-Cola will continue to receive three (3) additional OOH signage placements throughout the L.A. LIVE campus.
BONUS CAMPUS SIGNAGE
NT20 - opposite hotel horizontal XP23 - plaza banner short Other side of A4 Blade Banner
INCREMENTAL INVESTMENT OPPORTUNITIES
The future of live events depends on the adoption of new technologies that enhance the experience for the guest. Leveraging AR, the AR Cloud, and 5G Technology, we will deliver the future of mapping for one of the world’s foremost live event destinations - L.A. LIVE.
AUGMENTED REALITY + METAVERSE
AUGMENTED REALITY MAPPING
The Coca-Cola Happyverse at L.A. LIVE will activate a custom lens for viewing exclusive Coke content on campus. Happyverse content can include mobile scavenger hunts, reactive features that adjust the user's touch, custom backgrounds, and interactive animations that bring L.A. LIVE to life in a whole new way.
THE "HAPPYVERSE"
AEG Studios is a full-service content agency built on an established trust with fans, brands, and talent. Through a deep understanding of our fans and customers, we create brand stories and experiences that truly resonate with each audience. 2020 introduced a new opportunity and expansion into a hybrid model of artist access and live performances, built upon the expansion of tech platforms and connectivity with fans. The following concepts highlight some of the new opportunities for Coca-Cola in 2022.
AEG STUDIOS
Taking the traditional pre or post show meet-and-greet experience into the virtual setting, we will produce an exclusive opportunity for fans to meet their favorite personalities in a web-based format that provides access and excitement. Leveraging a platform with video or message chat interaction (pending scale of event, and level of access), Coca-Cola fans will be able to enter conversation with artists and influencers alike.
COCA-COLA CONTENT
VIRTUAL MEET + GREETS FROM L.A. LIVE
Exclusive limited access to talent Sweepstakes for tickets and experiences for future shows Sweepstakes for merchandise and custom Coca-Cola products
AEG Studios will produce exclusive video programming of a stripped-down, intimate performance from iconic music acts. We will showcase artists in their home playing a selection of their biggest records in an acoustic format and interactive performance. This can be produced live or as VOD, made exclusive to Coca-Cola fans.
PRIVATE ACOUSTIC SESSIONS
Simplified production, shot at artist’s homes, backyards, properties Coca-Cola brand integration and presenting sponsorship Additional content including home tours, pre-show interviews and more
The live broadcast of AEG Presents Festivals has been ingrained into fans' lives for over a decade. As we continually look to expand fan experiences globally, 2022 is slated to showcase the largest coverage of AEG festivals on some of the largest streaming platforms. These expanded partnerships have introduced new opportunities for our brand partners to reach fans worldwide, engaging viewers with custom media integrations, custom content packages and more. Building off of the existing AEG Festival Sponsorships strategy for Coca-Cola in 2022, we will bring all Livestream Sponsorships to the brand for a first look.
IN-STREAM SPONSORSHIPS + INTEGRATIONS
Every year, our Festivals attract the world’s leading names in music, sports, film, and beyond. Leveraging our network of celebrity names and personalities, we will work to build strategies for Coca-Cola from Brand Ambassador programs to product collaborations.
TALENT PROCUREMENT + COLLABORATIONS
Talent ranges from headline acts, emerging viral artists, celebrity athletes, actors or personalities, and powerful social influencers Integrations can include highlighting activations onsite, raising product awareness in pre-festival months, and appearing in branded content series.
Coca-Cola and AEG will host a series of concerts performed at different locations throughout LA. LIVE over the course of the year. Each musical guest will be booked by AEG Presents based on Coke's preference and budget. In addition, the concert series will be livestreamed for Coke fans all over the world by AEG Studios. The virtual events can also include special giveaways and augmented reality enhancements to create a personalized experience for fans who can't attend in person.
COCA-COLA CONCERT SERIES
NASHVILLE YARDS
Construction is underway on an 18-acre mixed-use entertainment district which will serve as a transformative new gateway to downtown Nashville. The project features two hotels, several high-rise office and residential buildings. Additionally, AEG Presents will operate and book a 4,000-capacity concert venue that will host a variety of events throughout the year.
1,000+
RESIDENCES
400,000+
SQ. FT. OF RETAIL + ENTERTAINMENT
1,100+
HOTEL ROOMS
3.5M+
SQ. FT. OF CLASS-A + CREATIVE OFFICE SPACE
6M+
ANNUAL VISITORS
100+
ANNUAL EVENTS AT MUSIC VENUE
Resorts World Las Vegas is the first integrated resort to be built on the Las Vegas Strip in over a decade, seamlessly blending the technology and luxury appeal of an urban contemporary resort with the traditions and time-honored details of the international Resorts World brand. The sleek yet simple elegance of this new property is being developed with the intention of bringing the elevated experience for which the Resorts World brand is known to the modern Las Vegas traveler seeking luxury, value and variety.
In partnership with Resorts World and Genting Group, AEG opened a state-of-the-art theatre on the brand new 88-acre Resorts World Las Vegas property. The venue is the home of several tier-one artist residencies that will continue to redefine live entertainment on the Las Vegas strip. A large portion of the property’s $4.3B investment will be a focus on bleeding-edge technology to enhance and automate the resort and venue guest experience. The resort features a 100,000-square-foot exterior LED spectacular, which is the largest display surface in North America.
THE THEATRE AT RESORTS WORLD LAS VEGAS
RESORTS WORLD
LUKE BRYAN
CELINE DION
CARRIE UNDERWOOD
KATY PERRY
